{"id":22917,"date":"2016-12-19T15:20:18","date_gmt":"2016-12-19T13:20:18","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22917"},"modified":"2016-12-19T16:09:56","modified_gmt":"2016-12-19T14:09:56","slug":"memex17_receptivity","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/memex17_receptivity\/","title":{"rendered":"memex 17 @ eye square am 8.9.2017"},"content":{"rendered":"

<\/a><\/p>\n

 <\/p>\n

memex 2017 \u2013 RECEPTIVITY<\/strong><\/h2>\n

Save the date: 8. September 2017 in Berlin<\/strong><\/h2>\n

\u00dcber die Technik und Kunst der erfolgreichen Kundenber\u00fchrung<\/h3>\n

Angesichts eines wachsenden Angebots an Touchpoints, deren Anstieg vor allem im Digitalen steil und exponentiell erfolgt, reagieren die User auf den Ansturm der Kommunikation mit zunehmender Selektion, mit \u00e4u\u00dferen und inneren Filtern. Unter RECEPTIVITY verstehen wir die Frage, wo und wie man Menschen in einem aufmerksamen, offenen und positiven Zustand erreicht.<\/p>\n

Das Verst\u00e4ndnis dieser Momente wird zur entscheidenden Determinante f\u00fcr den Erfolg von Produkt und Kommunikation. Praktisch stellen sich hier zwei gro\u00dfe Fragen: Erstens die Sicherung von vorhandenen Touchpoints, an denen exzellente Kreation den einzelnen Nutzer abholt, und zweitens die Suche nach neuen Touchpoints.
\neye square wird aus umfangreichen medien\u00fcbergreifenden Projekten berichten, wie Receptivity durch technische und psychologische Methoden messbar und bestimmbar wird: Welche Indikatoren wie Viewability, Aufmerksamkeit und Emotionen zusammenwirken, wie implizite und explizite Folgen bestimmt werden und welchen Einfluss Receptivity auf die Konsumentenentscheidung hat.
\nmemex ist die von eye square ausgerichtete Tagung zur Zukunft der MenschMaschine-Beziehung. Wie jedes Jahr treffen sich im September in Berlin f\u00fchrende Praktiker und Vision\u00e4re aus UX, Marketing, Produkt und Innovation.<\/p>\n

Tagungsbeitrag: \u00a0 \u00a0 \u00a0 350,- Euro.<\/strong>
\n Anmeldung: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0bis 1.3.2017 \u2013 20 % Fr\u00fchbucherrabatt<\/strong>
\n Ansprechpartner: \u00a0 \u00a0Katharina M\u00fcller, mueller@eye-square.com<\/strong>
\n eye square GmbH, Schlesische Str. 29 \u2013 30, 10997 Berlin.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  memex 2017 \u2013 RECEPTIVITY Save the date: 8. September 2017 in Berlin \u00dcber die Technik und Kunst der erfolgreichen Kundenber\u00fchrung Angesichts eines wachsenden Angebots an Touchpoints, deren Anstieg vor allem im Digitalen steil und exponentiell erfolgt, reagieren die User auf den Ansturm der Kommunikation…<\/p>\n","protected":false},"author":7,"featured_media":22919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,1],"tags":[],"class_list":["post-22917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-news"],"yoast_head":"\nmemex 17 @ eye square am 8.9.2017 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/memex17_receptivity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"memex 17 @ eye square am 8.9.2017\" \/>\n<meta property=\"og:description\" content=\"  memex 2017 \u2013 RECEPTIVITY Save the date: 8. 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