{"id":22898,"date":"2016-12-09T18:00:22","date_gmt":"2016-12-09T16:00:22","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22898"},"modified":"2016-12-09T18:04:38","modified_gmt":"2016-12-09T16:04:38","slug":"michael-schiessl-zum-trend-onlineriesen-in-den-einkaufsstrassen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl-zum-trend-onlineriesen-in-den-einkaufsstrassen\/","title":{"rendered":"Michael Schiessl zum Trend Onlinefirmen gehen Offline"},"content":{"rendered":"

<\/a><\/p>\n

Nach RTL II news er\u00f6ffnen immer mehr Online-H\u00e4ndler Offlinestores (R. Skubin). Der station\u00e4re Einzelhandel stellt sich schon lange dem Trend des digitalen Handels und zieht mit eigenen Online-Shops nach, dort kann der Kunde noch ausserhalb der Laden\u00f6ffnungszeiten einkaufen. Jetzt ist der gegenl\u00e4ufige Trend zu beoabachten: die Onlinegiganten kehren in die Einkaufsstra\u00dfen mit eigenen L\u00e4den. In den USA er\u00f6ffnete aktuell AMAZON Go.<\/p>\n

Michael Schiessl wurde als Konsumexperte zum Trend befragt, vor allem zu den Vorz\u00fcgen des realen Shoppingerlebnisses und die Rolle des „station\u00e4ren Handels als Schaufenster“: „Der macht auf etwas aufmerksam, was ich mir im Internet kaufen kann. Aber der gro\u00dfe Vorteil ist nat\u00fcrlich, dass die Dinge gleich vorhanden sind. Das ich sie mitnehmen kann.“<\/p>\n

Die Verkn\u00fcpfung der verschiedenen Shopping-M\u00f6glichkeiten und der Transfer vom realen zum digitalen ist immer noch eine gro\u00dfe Herausforderung. Die Zukunftsvisionen des Omni-Channels sind aktuell und real. Der Verbraucher ben\u00f6tigt mehr denn je eine Art Reiseleiter f\u00fcr die Customerjourney.<\/p>\n

RTL II News Sendung vom 6.12.2016:<\/p>\n

http:\/\/www.tvnow.de\/rtl2\/rtl-ii-news\/list\/aktuell<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nach RTL II news er\u00f6ffnen immer mehr Online-H\u00e4ndler Offlinestores (R. Skubin). Der station\u00e4re Einzelhandel stellt sich schon lange dem Trend des digitalen Handels und zieht mit eigenen Online-Shops nach, dort kann der Kunde noch ausserhalb der Laden\u00f6ffnungszeiten einkaufen. Jetzt ist der gegenl\u00e4ufige Trend zu beoabachten:…<\/p>\n","protected":false},"author":7,"featured_media":22899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,173,1],"tags":[],"class_list":["post-22898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-e2-on-tv","category-news"],"yoast_head":"\nMichael Schiessl zum Trend Onlinefirmen gehen Offline | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl-zum-trend-onlineriesen-in-den-einkaufsstrassen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Schiessl zum Trend Onlinefirmen gehen Offline\" \/>\n<meta property=\"og:description\" content=\"Nach RTL II news er\u00f6ffnen immer mehr Online-H\u00e4ndler Offlinestores (R. 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