{"id":22868,"date":"2016-11-30T18:09:54","date_gmt":"2016-11-30T16:09:54","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22868"},"modified":"2021-03-15T17:49:45","modified_gmt":"2021-03-15T15:49:45","slug":"eye-square-auf-der-beyond-consumer-research-conference-in-hamburg","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/","title":{"rendered":"Eye Square auf der Beyond Consumer Research Conference in Hamburg"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<\/p>\n<p>Eye square beteiligt sich mit einem Vortrag und Workshops an der diesj\u00e4hrigen Consumer Research Conference in Hamburg. <a href=\"https:\/\/eye-square.com\/de\/philipp-reiter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Philipp Reiter<\/a> (COO &amp; Partner) stellt in seinem Vortrag <em>\u201eOnline attention and emotion measurement in live digital media contexts. Webcam eye-tracking and expression tracking on live websites for scalable global research\u201c<\/em> eye squares Visual Measurement Ansatz\u00a0vor. <a href=\"http:\/\/visual-measurement.eye-square.com\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Measurement<\/a> erlaubt es erstmals zu verstehen, wie Menschen Werbung und Marken in ihrem nat\u00fcrlichen Medien-Nutzungskontext wahrnehmen. W\u00e4hrend sich Nutzer in ihrer gewohnten Medienumwelt bewegen, werden mittels Eye-Tracking und Emotionserkennung die Reaktionen auf eingespielte Inhalte gemessen. In den Masterclasses Remote und Mobile Eye Tracking wird er zudem die Grundlagen der Blickregistrierung erkl\u00e4ren.<\/p>\n<p>Die Konferenz findet vom 30.11. bis 01.12. in Hamburg statt und widmet sich innovativen Methoden f\u00fcr die Marktforschung im digitalen Zeitalter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22869 size-full\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png\" alt=\"beyond-consumer-research\" width=\"1903\" height=\"980\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png 1903w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research-300x154.png 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research-768x396.png 768w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research-1024x527.png 1024w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research-700x360.png 700w\" sizes=\"auto, (max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Eye square beteiligt sich mit einem Vortrag und Workshops an der diesj\u00e4hrigen Consumer Research Conference in Hamburg. Philipp Reiter (COO &amp; Partner) stellt in seinem Vortrag \u201eOnline attention and emotion measurement in live digital media contexts. Webcam&#8230;<\/p>\n","protected":false},"author":7,"featured_media":22869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,203,1],"tags":[],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Consumer Research, Neuromarketing, Marketingforschung<\/title>\n<meta name=\"description\" content=\"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eye Square auf der Beyond Consumer Research Conference in Hamburg\" \/>\n<meta property=\"og:description\" content=\"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-30T16:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-15T15:49:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1903\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Eye Square auf der Beyond Consumer Research Conference in Hamburg\",\"datePublished\":\"2016-11-30T16:09:54+00:00\",\"dateModified\":\"2021-03-15T15:49:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/\"},\"wordCount\":181,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/11\\\/beyond-consumer-research.png\",\"articleSection\":[\"2016\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/\",\"name\":\"Beyond Consumer Research, Neuromarketing, Marketingforschung\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/11\\\/beyond-consumer-research.png\",\"datePublished\":\"2016-11-30T16:09:54+00:00\",\"dateModified\":\"2021-03-15T15:49:45+00:00\",\"description\":\"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/11\\\/beyond-consumer-research.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/11\\\/beyond-consumer-research.png\",\"width\":1903,\"height\":980},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eye Square auf der Beyond Consumer Research Conference in Hamburg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond Consumer Research, Neuromarketing, Marketingforschung","description":"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/","og_locale":"de_DE","og_type":"article","og_title":"Eye Square auf der Beyond Consumer Research Conference in Hamburg","og_description":"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++","og_url":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/","og_site_name":"eye square","article_published_time":"2016-11-30T16:09:54+00:00","article_modified_time":"2021-03-15T15:49:45+00:00","og_image":[{"width":1903,"height":980,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/"},"author":{"name":"","@id":""},"headline":"Eye Square auf der Beyond Consumer Research Conference in Hamburg","datePublished":"2016-11-30T16:09:54+00:00","dateModified":"2021-03-15T15:49:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/"},"wordCount":181,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png","articleSection":["2016","Conference","News"],"inLanguage":"de","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/","url":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/","name":"Beyond Consumer Research, Neuromarketing, Marketingforschung","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png","datePublished":"2016-11-30T16:09:54+00:00","dateModified":"2021-03-15T15:49:45+00:00","description":"eye square @ Beyond Consumer Research Conference 2016 +++ Philipp Reiter stellt eye squares Visual Measurement Ansatz vor +++","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/11\/beyond-consumer-research.png","width":1903,"height":980},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-beyond-consumer-research-conference-in-hamburg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Eye Square auf der Beyond Consumer Research Conference in Hamburg"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/22868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=22868"}],"version-history":[{"count":3,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/22868\/revisions"}],"predecessor-version":[{"id":36371,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/22868\/revisions\/36371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/22869"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=22868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=22868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=22868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}