{"id":22787,"date":"2016-10-21T14:20:53","date_gmt":"2016-10-21T12:20:53","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22787"},"modified":"2016-10-21T14:20:53","modified_gmt":"2016-10-21T12:20:53","slug":"carina-de-lopez-ueber-patientenportale","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/carina-de-lopez-ueber-patientenportale\/","title":{"rendered":"Carina de L\u00f3pez \u00fcber Patientenportale"},"content":{"rendered":"

In der Healthcare Marketing<\/a> , 9\/2016 pr\u00e4sentiert Carina de L\u00f3pez<\/a> (Unit Lead User Experience) die Ergebnisse einer impliziten Patienten-Studie zur Wahrnehmung und Nutzung von Hersteller-Patientenportalen f\u00fcr Diabetiker und Angeh\u00f6rige. Im Interview erkl\u00e4rt sie, inwieweit positive Erfahrungen am Touchpoint die Einstellung der Patienten gegen\u00fcber Herstellern beeinflussen k\u00f6nnen. Entscheidend dabei ist, dass Patienten emotional abgeholt werden.<\/p>\n

\"e2_Carina\"<\/p>\n","protected":false},"excerpt":{"rendered":"

In der Healthcare Marketing , 9\/2016 pr\u00e4sentiert Carina de L\u00f3pez (Unit Lead User Experience) die Ergebnisse einer impliziten Patienten-Studie zur Wahrnehmung und Nutzung von Hersteller-Patientenportalen f\u00fcr Diabetiker und Angeh\u00f6rige. Im Interview erkl\u00e4rt sie, inwieweit positive Erfahrungen am Touchpoint die Einstellung der Patienten gegen\u00fcber Herstellern beeinflussen…<\/p>\n","protected":false},"author":7,"featured_media":22789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"\nCarina de L\u00f3pez \u00fcber Patientenportale | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/carina-de-lopez-ueber-patientenportale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carina de L\u00f3pez \u00fcber Patientenportale\" \/>\n<meta property=\"og:description\" content=\"In der Healthcare Marketing , 9\/2016 pr\u00e4sentiert Carina de L\u00f3pez (Unit Lead User Experience) die Ergebnisse einer impliziten Patienten-Studie zur Wahrnehmung und Nutzung von Hersteller-Patientenportalen f\u00fcr Diabetiker und Angeh\u00f6rige. 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