{"id":22776,"date":"2016-10-21T13:57:33","date_gmt":"2016-10-21T11:57:33","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22776"},"modified":"2016-10-21T13:57:33","modified_gmt":"2016-10-21T11:57:33","slug":"e2-bewegtbild-forschung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/e2-bewegtbild-forschung\/","title":{"rendered":"e2 Bewegtbild-Forschung"},"content":{"rendered":"

Dr. Matthias Rothensee<\/a> (Research Director & Partner) und Anne Seemann<\/a> (Research Consultant) pr\u00e4sentieren\u00a0in der planung&analyse, 4\/2016 eine implizite Methode zur Messung der Wirkung von Bewegtbild-Werbung, die Eye-Tracking und Emotionsmessung kombiniert und damit die diagnostische Aussagekraft von Pretests deutlich erh\u00f6ht. Anhand einer Studie f\u00fcr die Bausparkasse Schw\u00e4bisch Hall zeigen sie, welchen Einfluss Emotionen auf die Werbewirkung haben.<\/p>\n

\"emotionen\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Matthias Rothensee (Research Director & Partner) und Anne Seemann (Research Consultant) pr\u00e4sentieren\u00a0in der planung&analyse, 4\/2016 eine implizite Methode zur Messung der Wirkung von Bewegtbild-Werbung, die Eye-Tracking und Emotionsmessung kombiniert und damit die diagnostische Aussagekraft von Pretests deutlich erh\u00f6ht. Anhand einer Studie f\u00fcr die Bausparkasse…<\/p>\n","protected":false},"author":7,"featured_media":22777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"\ne2 Bewegtbild-Forschung | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/e2-bewegtbild-forschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e2 Bewegtbild-Forschung\" \/>\n<meta property=\"og:description\" content=\"Dr. Matthias Rothensee (Research Director & Partner) und Anne Seemann (Research Consultant) pr\u00e4sentieren\u00a0in der planung&analyse, 4\/2016 eine implizite Methode zur Messung der Wirkung von Bewegtbild-Werbung, die Eye-Tracking und Emotionsmessung kombiniert und damit die diagnostische Aussagekraft von Pretests deutlich erh\u00f6ht. 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