{"id":22238,"date":"2016-08-18T16:20:49","date_gmt":"2016-08-18T14:20:49","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22238"},"modified":"2021-03-30T00:11:53","modified_gmt":"2021-03-29T22:11:53","slug":"dr-matthias-rothensee-im-interview-mit-marconomy-de","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee-im-interview-mit-marconomy-de\/","title":{"rendered":"Dr. Matthias Rothensee im Interview mit marconomy.de"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<\/p>\n<p>Auch im B2B-Kontext wandeln sich im Zuge der digitalen Transformation Kommunikation und Touchpoints. <a href=\"https:\/\/eye-square.com\/de\/dr-matthias-rothensee\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Matthias Rothensee<\/a> (RESEARCH DIRECTOR &amp; PARTNER) erkl\u00e4rt im Interview mit marconomy.de, welche Herausforderungen sich dabei f\u00fcr das Marketing ergeben und wie sich unterschiedliche Kommunikationskan\u00e4le bewerten lassen. Er stellt Methoden der Markenmessung vor und erl\u00e4utert, was der B2B-Bereich von Erkenntnissen aus dem Consumer-Bereich lernen kann.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/08\/marconomy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22250\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/08\/marconomy.png\" alt=\"marconomy\" width=\"407\" height=\"154\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/08\/marconomy.png 407w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/08\/marconomy-300x114.png 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Auch im B2B-Kontext wandeln sich im Zuge der digitalen Transformation Kommunikation und Touchpoints. Dr. Matthias Rothensee (RESEARCH DIRECTOR &amp; PARTNER) erkl\u00e4rt im Interview mit marconomy.de, welche Herausforderungen sich dabei f\u00fcr das Marketing ergeben und wie sich unterschiedliche&#8230;<\/p>\n","protected":false},"author":7,"featured_media":20426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dr. Matthias Rothensee im Interview mit marconomy.de | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee-im-interview-mit-marconomy-de\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Matthias Rothensee im Interview mit marconomy.de\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Auch im B2B-Kontext wandeln sich im Zuge der digitalen Transformation Kommunikation und Touchpoints. 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