{"id":22231,"date":"2016-08-16T15:43:29","date_gmt":"2016-08-16T13:43:29","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22231"},"modified":"2016-08-16T15:43:29","modified_gmt":"2016-08-16T13:43:29","slug":"memex16","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/memex16\/","title":{"rendered":"memex16"},"content":{"rendered":"

\"memex16<\/a><\/p>\n

Am 9. September 2016 findet die Fachtagung memex im Berliner B\u00fcro der eye square statt. Das\u00a0Schwerpunktthema lautet:<\/p>\n

„Freude \u2013 \u00dcber Sinnhaftigkeit in der post-hedonischen Markenf\u00fchrung“<\/strong><\/p>\n

Wir befinden uns im \u00dcbergang von der Spa\u00dfgesellschaft zur Sinngesellschaft. \u2028Die Sehnsucht nach tieferen, emotionalen Ber\u00fchrungen durchdringt die bewegten Zeiten, in denen wir leben.\u2028\u00a0\u2028Diese Sehnsucht findet Ausdruck in positiven Gef\u00fchlen wie Inspiration, Stolz und Dankbarkeit, die auch in der aktuellen Emotionsforschung mit zunehmendem Interesse untersucht werden.\u2028\u00a0\u2028Die diesj\u00e4hrige memex 16\u00a0ist der Frage gewidmet, wie man sich zu diesem Zeitgeist in Marketing und Produktentwicklung am besten positioniert, insbesondere im Digitalen.\u2028\u00a0\u2028Was bedeutet die neue Besinnung auf Freude f\u00fcr die Gestaltung von Marketing, Kommunikation, der User Experience von Produkten und der Inszenierung des Point of Sale?<\/p>\n

Weitere Informationen und die M\u00f6glichkeit zur Anmeldung finden Sie unter:\u00a0\u00a0https:\/\/eye-square.com\/de\/memex2016\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Am 9. September 2016 findet die Fachtagung memex im Berliner B\u00fcro der eye square statt. Das\u00a0Schwerpunktthema lautet: „Freude \u2013 \u00dcber Sinnhaftigkeit in der post-hedonischen Markenf\u00fchrung“ Wir befinden uns im \u00dcbergang von der Spa\u00dfgesellschaft zur Sinngesellschaft. \u2028Die Sehnsucht nach tieferen, emotionalen Ber\u00fchrungen durchdringt die bewegten Zeiten,…<\/p>\n","protected":false},"author":7,"featured_media":22166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,203,1],"tags":[],"class_list":["post-22231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-conference","category-news"],"yoast_head":"\nmemex16 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/memex16\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"memex16\" \/>\n<meta property=\"og:description\" content=\"Am 9. September 2016 findet die Fachtagung memex im Berliner B\u00fcro der eye square statt. Das\u00a0Schwerpunktthema lautet: „Freude \u2013 \u00dcber Sinnhaftigkeit in der post-hedonischen Markenf\u00fchrung“ Wir befinden uns im \u00dcbergang von der Spa\u00dfgesellschaft zur Sinngesellschaft. \u2028Die Sehnsucht nach tieferen, emotionalen Ber\u00fchrungen durchdringt die bewegten Zeiten,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/memex16\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-16T13:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/Newsletterpur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"memex16\",\"datePublished\":\"2016-08-16T13:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/07\\\/Newsletterpur.jpg\",\"articleSection\":[\"2016\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/\",\"name\":\"memex16 | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/07\\\/Newsletterpur.jpg\",\"datePublished\":\"2016-08-16T13:43:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/07\\\/Newsletterpur.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2016\\\/07\\\/Newsletterpur.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/memex16\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"memex16\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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