{"id":22220,"date":"2016-08-15T13:33:35","date_gmt":"2016-08-15T11:33:35","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22220"},"modified":"2016-08-15T14:19:04","modified_gmt":"2016-08-15T12:19:04","slug":"eye-square-studie-im-marketing-review-st-gallen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-studie-im-marketing-review-st-gallen\/","title":{"rendered":"eye square Studie im Marketing Review St. Gallen"},"content":{"rendered":"

Welche Wirkung entfalten Werbespots im Umfeld von Social Media? Andreas Th\u00f6lke<\/a> (CTO), Philipp Reiter<\/a> (COO) und Michael Schiessl<\/a> (CEO) berichten im Marketing Review St. Gallen die Ergebnisse einer Studie in Kooperation mit der Leibnitz Universit\u00e4t Hannover. Mithilfe des eye square Forschungstools Visual Measurement untersuchten sie die Performance von auto-play und click-to-play Werbevideo bei Facebook und Twitter. Visual Measurement<\/a> erm\u00f6glicht die Untersuchung der Wirkung von gezielt eingespielten Inhalten wie Werbeanzeigen im nat\u00fcrlichen Medien-Nutzungskontext.<\/p>\n

Lesen Sie den Artikel \u201eStay Tuned! Assessing the Effectiveness of Social Media Video Ads\u201c im Marketing Review St. Gallen<\/a>, Ausgabe 3\/20016.<\/p>\n

\"InContext\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welche Wirkung entfalten Werbespots im Umfeld von Social Media? Andreas Th\u00f6lke (CTO), Philipp Reiter (COO) und Michael Schiessl (CEO) berichten im Marketing Review St. Gallen die Ergebnisse einer Studie in Kooperation mit der Leibnitz Universit\u00e4t Hannover. Mithilfe des eye square Forschungstools Visual Measurement untersuchten sie…<\/p>\n","protected":false},"author":7,"featured_media":22221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"\neye square Studie im Marketing Review St. Gallen | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-studie-im-marketing-review-st-gallen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square Studie im Marketing Review St. Gallen\" \/>\n<meta property=\"og:description\" content=\"Welche Wirkung entfalten Werbespots im Umfeld von Social Media? 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