{"id":22171,"date":"2016-07-21T15:13:33","date_gmt":"2016-07-21T13:13:33","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22171"},"modified":"2016-10-19T12:47:27","modified_gmt":"2016-10-19T10:47:27","slug":"markenartikel-7-2016","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/markenartikel-7-2016\/","title":{"rendered":"Welche Erwartungen haben Kosmetik- und Luxusshopper? Fachbeitrag im markenartikel"},"content":{"rendered":"<p><a href=\"https:\/\/eye-square.com\/de\/michael-schiessl\/\" target=\"_blank\">Michael Schie\u00dfl<\/a> (CEO), <a href=\"http:\/\/www.eye-square.com\/felix-metger\/\" target=\"_blank\">Felix Metger<\/a> (UNIT LEAD SHOPPER EXPERIENCE) und <a href=\"https:\/\/eye-square.com\/de\/anna-balleyer\/\" target=\"_blank\">Anna Balleyer<\/a> (RESEARCH CONSULTANT) erkl\u00e4ren in einem Beitrag f\u00fcr die Juli-Ausgabe des markenartikel \u2013 Magazin f\u00fcr Markenf\u00fchrung, was Shopper bei der Inszenierung von Kosmetik- und Luxusmarken erwarten.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/markenartikel_7_2016_cover_b337e7b661.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22172 alignleft\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/markenartikel_7_2016_cover_b337e7b661.jpg\" alt=\"markenartikel_7_2016_cover_b337e7b661\" width=\"150\" height=\"213\" \/><\/a>Neben einer \u00fcbersichtlichen Pr\u00e4sentation am POS ist insbesondere in Deutschland eine bessere Abstimmung zwischen On- und Offline-Kan\u00e4len entscheidend, um Shoppern ein nahtloses Einkaufserlebnis \u00fcber die Tuchpoints hinweg zu erm\u00f6glichen. Lesen Sie den vollst\u00e4ndigen Beitrag im <a href=\"http:\/\/www.markenartikel-magazin.de\/heft-archiv\" target=\"_blank\">markenartikel \u2013 Magazin f\u00fcr Markenf\u00fchrung 7\/2016<\/a> mit dem Schwerpunktthema \u201eKosmetik anders denken\u201c.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Schie\u00dfl (CEO), Felix Metger (UNIT LEAD SHOPPER EXPERIENCE) und Anna Balleyer (RESEARCH CONSULTANT) erkl\u00e4ren in einem Beitrag f\u00fcr die Juli-Ausgabe des markenartikel \u2013 Magazin f\u00fcr Markenf\u00fchrung, was Shopper bei der Inszenierung von Kosmetik- und Luxusmarken erwarten. Neben einer \u00fcbersichtlichen Pr\u00e4sentation am POS ist insbesondere&#8230;<\/p>\n","protected":false},"author":12,"featured_media":22172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Welche Erwartungen haben Kosmetik- und Luxusshopper? Fachbeitrag im markenartikel | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/markenartikel-7-2016\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welche Erwartungen haben Kosmetik- und Luxusshopper? Fachbeitrag im markenartikel\" \/>\n<meta property=\"og:description\" content=\"Michael Schie\u00dfl (CEO), Felix Metger (UNIT LEAD SHOPPER EXPERIENCE) und Anna Balleyer (RESEARCH CONSULTANT) erkl\u00e4ren in einem Beitrag f\u00fcr die Juli-Ausgabe des markenartikel \u2013 Magazin f\u00fcr Markenf\u00fchrung, was Shopper bei der Inszenierung von Kosmetik- und Luxusmarken erwarten. Neben einer \u00fcbersichtlichen Pr\u00e4sentation am POS ist insbesondere...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/markenartikel-7-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T13:13:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-19T10:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/markenartikel_7_2016_cover_b337e7b661.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/markenartikel-7-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/markenartikel-7-2016\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Welche Erwartungen haben Kosmetik- und Luxusshopper? 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