{"id":22146,"date":"2016-07-05T11:02:34","date_gmt":"2016-07-05T09:02:34","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22146"},"modified":"2020-08-05T16:45:33","modified_gmt":"2020-08-05T14:45:33","slug":"eye-square-studie-in-der-adweek","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-studie-in-der-adweek\/","title":{"rendered":"eye square Studie in der Adweek"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]Die Adweek berichtet \u00fcber eine von eye square im Auftrag der Videoplattform <a href=\"http:\/\/teads.tv\" target=\"_blank\" rel=\"noopener noreferrer\">teads<\/a> durchgef\u00fchrte Studie zur Effizienz von Online-Werbevideos. Die Eye-Tracking-Studie zeigte u.a., dass f\u00fcr eingespielte Werbespots innerhalb von Premium Content eine gr\u00f6\u00dfere Aufmerksamkeit besteht als f\u00fcr Pre-Roll-Ads oder innerhalb von Social-Media-Feeds platzierte Spots.<\/p>\n<p>Den Artikel der Adweek finden Sie <a href=\"http:\/\/www.adweek.com\/news\/technology\/eye-tracking-shows-mobile-video-ads-embedded-articles-perform-better-social-171979\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/Bildschirmfoto-2016-07-05-um-10.55.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22147 aligncenter\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/Bildschirmfoto-2016-07-05-um-10.55.13.png\" alt=\"Bildschirmfoto 2016-07-05 um 10.55.13\" width=\"659\" height=\"297\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/Bildschirmfoto-2016-07-05-um-10.55.13.png 659w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/07\/Bildschirmfoto-2016-07-05-um-10.55.13-300x135.png 300w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]Die Adweek berichtet \u00fcber eine von eye square im Auftrag der Videoplattform teads durchgef\u00fchrte Studie zur Effizienz von Online-Werbevideos. Die Eye-Tracking-Studie zeigte u.a., dass f\u00fcr eingespielte Werbespots innerhalb von Premium Content eine gr\u00f6\u00dfere Aufmerksamkeit besteht als f\u00fcr Pre-Roll-Ads&#8230;<\/p>\n","protected":false},"author":7,"featured_media":22148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-22146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square Studie in der Adweek | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-studie-in-der-adweek\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square Studie in der Adweek\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]Die Adweek berichtet \u00fcber eine von eye square im Auftrag der Videoplattform teads durchgef\u00fchrte Studie zur Effizienz von Online-Werbevideos. 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