{"id":22058,"date":"2016-06-20T14:39:54","date_gmt":"2016-06-20T12:39:54","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22058"},"modified":"2016-06-20T14:39:54","modified_gmt":"2016-06-20T12:39:54","slug":"implicit-impact-of-consumer-touch-points-philipp-reiter-auf-der-shopper-brain-conference-in-chicago","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/implicit-impact-of-consumer-touch-points-philipp-reiter-auf-der-shopper-brain-conference-in-chicago\/","title":{"rendered":"Implicit Impact of Consumer Touch Points: Philipp Reiter auf der Shopper Brain Conference in Chicago"},"content":{"rendered":"

Philipp Reiter (COO) und Steffen Schmidt (Leibnitz Universit\u00e4t Hannover) pr\u00e4sentieren auf der Shopper Brain Conference USA<\/a> die Ergebnisse einer Mehrmethoden-Studie zum Einfluss der zunehmenden Anzahl von Touch Points w\u00e4hrend der Shopper Journey. Bei der Analyse der Qualit\u00e4ten und Interaktionen der einzelnen Touch Points liefert die Kombination impliziter (EEG, EDA, eye tracking, reaction time measurement, facial coding) und expliziter Methoden (Self-report) eine signifikant h\u00f6here Prognosewahrscheinlichkeit von Kaufentscheidungen gegen\u00fcber klassischen (rein expliziten) Studien. Die Ergebnisse weisen den Weg in Richtung eines integrierten Modells der Markenf\u00fchrung im 21. Jahrhundert, das implizite wie explizite Prozesse ber\u00fccksichtigt.<\/p>\n

Die Shopper Brain Conference wird von der Neuromarketing Science & Business Association<\/a>\u00a0und A.R.E. | POPAI The New Association<\/a> veranstaltet. Sie\u00a0widmet sich der Schnittstelle von Einzelhandel und Neurowissenschaft. Die Konferenz findet vom 23. bis 24. Juni in Chicago statt. Ausf\u00fchrliche Informationen sowie das Programm finden Sie hier<\/a>.<\/p>\n

\"shopper<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Philipp Reiter (COO) und Steffen Schmidt (Leibnitz Universit\u00e4t Hannover) pr\u00e4sentieren auf der Shopper Brain Conference USA die Ergebnisse einer Mehrmethoden-Studie zum Einfluss der zunehmenden Anzahl von Touch Points w\u00e4hrend der Shopper Journey. Bei der Analyse der Qualit\u00e4ten und Interaktionen der einzelnen Touch Points liefert die…<\/p>\n","protected":false},"author":7,"featured_media":21579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,203,1],"tags":[],"class_list":["post-22058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-conference","category-news"],"yoast_head":"\nImplicit Impact of Consumer Touch Points: Philipp Reiter auf der Shopper Brain Conference in Chicago | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/implicit-impact-of-consumer-touch-points-philipp-reiter-auf-der-shopper-brain-conference-in-chicago\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implicit Impact of Consumer Touch Points: Philipp Reiter auf der Shopper Brain Conference in Chicago\" \/>\n<meta property=\"og:description\" content=\"Philipp Reiter (COO) und Steffen Schmidt (Leibnitz Universit\u00e4t Hannover) pr\u00e4sentieren auf der Shopper Brain Conference USA die Ergebnisse einer Mehrmethoden-Studie zum Einfluss der zunehmenden Anzahl von Touch Points w\u00e4hrend der Shopper Journey. 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