{"id":22031,"date":"2016-06-10T16:25:08","date_gmt":"2016-06-10T14:25:08","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=22031"},"modified":"2021-03-30T00:22:34","modified_gmt":"2021-03-29T22:22:34","slug":"dr-matthias-rothensee-erklaert-die-potentiale-von-multiscreen-verhalten","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee-erklaert-die-potentiale-von-multiscreen-verhalten\/","title":{"rendered":"Dr. Matthias Rothensee erkl\u00e4rt Potenziale von Multiscreen-Verhalten"},"content":{"rendered":"

Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) beleuchtet im einem Beitrag f\u00fcr die aktuelle Ausgabe der transfer \u2013 Werbeforschung & Praxis (Nr. 02\/16)<\/span> die Wandlung des Mediennutzungsverhaltens in Zeiten von Second bzw. Multiscreen. Mit den vielschichtigen Ver\u00e4nderungen des Medienkonsums gehen f\u00fcr Werbetreibende Chancen und Risiken einher. Dr. Rothensee beschreibt in seinem Beitrag methodische Zug\u00e4nge zur Untersuchung von Multiscreen Verhalten. Das Neurosemiotische Modell liefert dabei einen fruchtbaren Erkl\u00e4rungsansatz aus Nutzerperspektive.\u00a0Zudem pr\u00e4sentiert er Kampagnen, die mehrere Bildschirme erfolgreich miteinander in Beziehung setzen und so das Potenzial von Multicsreen kreativ aussch\u00f6pfen.<\/p>\n

\"Rothensee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) beleuchtet im einem Beitrag f\u00fcr die aktuelle Ausgabe der transfer \u2013 Werbeforschung & Praxis (Nr. 02\/16) die Wandlung des Mediennutzungsverhaltens in Zeiten von Second bzw. Multiscreen. Mit den vielschichtigen Ver\u00e4nderungen des Medienkonsums gehen f\u00fcr Werbetreibende Chancen und Risiken…<\/p>\n","protected":false},"author":7,"featured_media":22032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204],"tags":[],"class_list":["post-22031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article"],"yoast_head":"\nDr. Matthias Rothensee erkl\u00e4rt Potenziale von Multiscreen-Verhalten | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee-erklaert-die-potentiale-von-multiscreen-verhalten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Matthias Rothensee erkl\u00e4rt Potenziale von Multiscreen-Verhalten\" \/>\n<meta property=\"og:description\" content=\"Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) beleuchtet im einem Beitrag f\u00fcr die aktuelle Ausgabe der transfer \u2013 Werbeforschung & Praxis (Nr. 02\/16) die Wandlung des Mediennutzungsverhaltens in Zeiten von Second bzw. Multiscreen. 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