{"id":21877,"date":"2016-05-11T10:56:27","date_gmt":"2016-05-11T09:56:27","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21877"},"modified":"2019-09-03T16:12:21","modified_gmt":"2019-09-03T14:12:21","slug":"stefan-schoenherr-ad-specials","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/stefan-schoenherr-ad-specials\/","title":{"rendered":"Stefan Sch\u00f6nherr pr\u00e4sentiert Studie zu Ad Specials"},"content":{"rendered":"

Stefan Sch\u00f6nherr (Unit Lead Brand & Media) stellt im Rahmen eines Ad Special Workshop der Vogel Druck und Medienservice GmbH die Ergebnisse der Studie \u201eAd Specials \u2013 Print mit allen Sinnen<\/span>\u201c vor. Die vom VDZ in Auftrag gegebene Eye-Tracking-Studie zeigt, dass Sonderwerbeformen gegen\u00fcber klassischen Anzeigen eine h\u00f6here Aufmerksamkeit und st\u00e4rkeres Involvement ausl\u00f6sen. Kreative Sonderwerbeformen k\u00f6nnen so das Markenimage st\u00e4rken und wichtige Kaufimpulse setzen.<\/p>\n

\"Print<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Stefan Sch\u00f6nherr (Unit Lead Brand & Media) stellt im Rahmen eines Ad Special Workshop der Vogel Druck und Medienservice GmbH die Ergebnisse der Studie \u201eAd Specials \u2013 Print mit allen Sinnen\u201c vor. Die vom VDZ in Auftrag gegebene Eye-Tracking-Studie zeigt, dass Sonderwerbeformen gegen\u00fcber klassischen Anzeigen…<\/p>\n","protected":false},"author":7,"featured_media":20436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,1],"tags":[],"class_list":["post-21877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-news"],"yoast_head":"\nStefan Sch\u00f6nherr pr\u00e4sentiert Studie zu Ad Specials | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/stefan-schoenherr-ad-specials\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stefan Sch\u00f6nherr pr\u00e4sentiert Studie zu Ad Specials\" \/>\n<meta property=\"og:description\" content=\"Stefan Sch\u00f6nherr (Unit Lead Brand & Media) stellt im Rahmen eines Ad Special Workshop der Vogel Druck und Medienservice GmbH die Ergebnisse der Studie \u201eAd Specials \u2013 Print mit allen Sinnen\u201c vor. 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