{"id":21858,"date":"2016-05-10T13:58:31","date_gmt":"2016-05-10T12:58:31","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21858"},"modified":"2016-05-10T14:02:10","modified_gmt":"2016-05-10T13:02:10","slug":"michael-schiessl-im-interview-mit-der-automobilwoche","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-interview-mit-der-automobilwoche\/","title":{"rendered":"Michael Schiessl im Interview mit der Automobilwoche"},"content":{"rendered":"

Michael Schiessl (Gesch\u00e4ftsf\u00fchrer eye square) erl\u00e4utert im Interview mit der Automobilwoche<\/a> (9\/16) die Markenwahrnehmung chinesischer Auto-Kunden. Ausl\u00e4ndische Marken, insbesondere deutsche Hersteller, sind auf dem chinesischen Markt stark vertreten und genie\u00dfen bei den Kunden ein gro\u00dfes Vertrauen. Ein zentrales Motiv bei der Markenwahl in China ist die Freude als Ausgleich zum Arbeitsstress und hohen Lebenstempo. Autos als Statussymbole spielen f\u00fcr die aufstrebende Mittelschicht eine untergeordnete Rolle. Freude und die N\u00e4he zur Marke sind die entscheidenden Faktoren f\u00fcr Erfolg auf dem chinesischen Automarkt.<\/p>\n

\"Automobilwoche.001\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Schiessl (Gesch\u00e4ftsf\u00fchrer eye square) erl\u00e4utert im Interview mit der Automobilwoche (9\/16) die Markenwahrnehmung chinesischer Auto-Kunden. Ausl\u00e4ndische Marken, insbesondere deutsche Hersteller, sind auf dem chinesischen Markt stark vertreten und genie\u00dfen bei den Kunden ein gro\u00dfes Vertrauen. Ein zentrales Motiv bei der Markenwahl in China ist…<\/p>\n","protected":false},"author":7,"featured_media":21859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,204,1],"tags":[],"class_list":["post-21858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-309","category-article","category-news"],"yoast_head":"\nMichael Schiessl im Interview mit der Automobilwoche | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-interview-mit-der-automobilwoche\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Schiessl im Interview mit der Automobilwoche\" \/>\n<meta property=\"og:description\" content=\"Michael Schiessl (Gesch\u00e4ftsf\u00fchrer eye square) erl\u00e4utert im Interview mit der Automobilwoche (9\/16) die Markenwahrnehmung chinesischer Auto-Kunden. 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