{"id":21811,"date":"2016-04-12T11:57:43","date_gmt":"2016-04-12T10:57:43","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21811"},"modified":"2019-12-11T14:59:34","modified_gmt":"2019-12-11T12:59:34","slug":"neuromarketing-conference-2016-in-antwerpen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/neuromarketing-conference-2016-in-antwerpen\/","title":{"rendered":"NEUROMARKETING CONFERENCE 2016 in Antwerpen"},"content":{"rendered":"

Carina de Lopez (Unit Lead UX) spricht auf der diesj\u00e4hrigen Neuromarketing Konferenz in Antwerpen am 19.April um 11:30 Uhr.<\/h4>\n

In ihrem Vortrag „IT\u2019S ALL ABOUT CULTURE \u2013 CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE“ geht de Lopez der Frage nach,<\/p>\n

inwiefern\u00a0kulturelle Einfl\u00fcsse Auswirkungen auf das Nutzerverhalten von mobilen Endger\u00e4ten haben k\u00f6nnen. Sie betrachtet hierzu die User im Raum Asien und Europa.<\/p>\n

Durch\u00a0implizite Messungen zeichnet sich \u00a0ein ganzheitliches Verst\u00e4ndnis f\u00fcr kulturelle Unterschiede in Bezug auf Technologieakzeptanz , Markenwahrnehmung und die Nutzung eines Smartphones \u00a0ab.\u00a0<\/span><\/p>\n

Carina de Lopez ist Expertin f\u00fcr den Einsatz nutzerzentrierter qualitativer Methoden und behavioraler Messungen und betreut seit mehreren Jahren die interkulturelle User Experience Forschung bei eye square mit dem Schwerpunkt Mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carina de Lopez (Unit Lead UX) spricht auf der diesj\u00e4hrigen Neuromarketing Konferenz in Antwerpen am 19.April um 11:30 Uhr. In ihrem Vortrag „IT\u2019S ALL ABOUT CULTURE \u2013 CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE“ geht de Lopez der Frage nach,…<\/p>\n","protected":false},"author":7,"featured_media":20404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203,1],"tags":[],"class_list":["post-21811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","category-news"],"yoast_head":"\nNEUROMARKETING CONFERENCE 2016 in Antwerpen | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/neuromarketing-conference-2016-in-antwerpen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEUROMARKETING CONFERENCE 2016 in Antwerpen\" \/>\n<meta property=\"og:description\" content=\"Carina de Lopez (Unit Lead UX) spricht auf der diesj\u00e4hrigen Neuromarketing Konferenz in Antwerpen am 19.April um 11:30 Uhr. 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