{"id":21469,"date":"2016-01-18T16:56:48","date_gmt":"2016-01-18T15:56:48","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21469"},"modified":"2019-12-11T15:06:05","modified_gmt":"2019-12-11T13:06:05","slug":"wearables-technologie-in-der-marktforschung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/wearables-technologie-in-der-marktforschung\/","title":{"rendered":"Wearable-Technologies in der Marktforschung"},"content":{"rendered":"<p>eye square unterst\u00fctzt KANTAR-Studie zum Thema Wearables in der Marktforschung.<br \/>\nHierzu testeten wir drei Devices in einer Shopping-Mall.<\/p>\n<p>Die Wearable-Technologies ist sp\u00e4testens mit Ger\u00e4ten wie Smartwatches und Fitnesstracker auf dem Consumer-Markt angekommen. Welche M\u00f6glichkeiten bieten diese Ger\u00e4te auf dem Feld der Marktforschung?<br \/>\n<a href=\"https:\/\/eye-square.com\/de\/felix-fischer\/\">Felix Fischer<\/a> (Unit Lead Project Services) und\u00a0 <a href=\"https:\/\/eye-square.com\/de\/gareth-tuck\/\">Gareth Tuck<\/a> (Director UK Office) pr\u00e4sentieren in ihrem auf\u00a0 <a href=\"http:\/\/www.marktforschung.de\/hintergruende\/themendossiers\/apparative-messung\/dossier\/wearables-technologie-in-der-marktforschung\/\">marktforschung.de<\/a> erschienenen Artikel Ergebnisse der in Kooperation mit Kantar durchgef\u00fchrten Studie \u00fcber die Einsatzm\u00f6glichkeiten von Wearables in der Marktforschung.<br \/>\nHierzu wurden der von eye square verwendeten Eyetracker \u201ePupil\u201c sowie mit Google Glass und dem digitalen Fotoapparat Autographer von OMG Life zwei handels\u00fcbliche Devices in einer Shoppingmall getestet.<br \/>\nAlex Johnson (Kantar) erhielt zu diesem Studienbericht 2014 den ESOMAR-Award als Best Paper.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/01\/eyesquare_eye-tracker_generationen.jpg\" rel=\"attachment wp-att-21472\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21472 size-full\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/01\/eyesquare_eye-tracker_generationen.jpg\" alt=\"eyesquare_eye-tracker_generationen\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/01\/eyesquare_eye-tracker_generationen.jpg 650w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/01\/eyesquare_eye-tracker_generationen-300x185.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eye square unterst\u00fctzt KANTAR-Studie zum Thema Wearables in der Marktforschung. Hierzu testeten wir drei Devices in einer Shopping-Mall. Die Wearable-Technologies ist sp\u00e4testens mit Ger\u00e4ten wie Smartwatches und Fitnesstracker auf dem Consumer-Markt angekommen. Welche M\u00f6glichkeiten bieten diese Ger\u00e4te auf dem Feld der Marktforschung? Felix Fischer (Unit&#8230;<\/p>\n","protected":false},"author":13,"featured_media":21471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,309,204,1],"tags":[],"class_list":["post-21469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-309","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wearable-Technologies in der Marktforschung | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/wearables-technologie-in-der-marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wearable-Technologies in der Marktforschung\" \/>\n<meta property=\"og:description\" content=\"eye square unterst\u00fctzt KANTAR-Studie zum Thema Wearables in der Marktforschung. Hierzu testeten wir drei Devices in einer Shopping-Mall. Die Wearable-Technologies ist sp\u00e4testens mit Ger\u00e4ten wie Smartwatches und Fitnesstracker auf dem Consumer-Markt angekommen. Welche M\u00f6glichkeiten bieten diese Ger\u00e4te auf dem Feld der Marktforschung? 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