{"id":21458,"date":"2016-01-18T15:00:01","date_gmt":"2016-01-18T14:00:01","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21458"},"modified":"2016-04-04T12:15:01","modified_gmt":"2016-04-04T11:15:01","slug":"handelsjournal","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/handelsjournal\/","title":{"rendered":"Handelsjournal"},"content":{"rendered":"

Die Januar-Ausgabe des handelsjournal<\/a> ist da – mit Michael Schiessl<\/a> von der eye square GmbH auf dem Cover.<\/strong><\/p>\n

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\"handelsjournal\"<\/a><\/p>\n

Die Arbeit von eye square hat in den letzten Monaten eine umfangreiche Resonanz in der Fachpresse erfahren. Hier ist allen voran ein umfangreicher Beitrag im handelsjournal zu nennen:<\/p>\n

Neben dem \u00dcberangebot der modernen Warenkultur \u00fcberlastet das zunehmende Informationsangebot am Point-of-Sale die Verbraucher, konstatiert Michael Schie\u00dfl in der Januar-Ausgabe des handelsjournal. Werbung und Produktdesign stehen damit gleicherma\u00dfen vor neuen Herausforderungen, um die Aufmerksamkeit des Konsumenten f\u00fcr sich zu gewinnen. F\u00fcr ein umfassendes Verst\u00e4ndnis des hochkomplexen Prozesses der Kaufentscheidung sind, neben der klassischen Befragung oder Fokusgruppe, implizite Methoden notwendig. Denn bewusste wie unbewusste Anteile bestimmen gleichsam die Entscheidungen der Verbraucher. Mit dem holistischen Ansatz \u201e360\u00b0 Shopper Research\u201c kombiniert eye square explizite und implizite Methoden und erm\u00f6glicht so ein ganzheitliches Verst\u00e4ndnis von Einkaufssituationen und Kaufentscheidungen. Dabei kommen auch detaillierte 3D-Visualisierungen der Daten aus Real-Store-Studien zum Einsatz, die weitere Untersuchungen im Labor, bspw. zur Optimierung des Verpackungsdesigns, erm\u00f6glichen.<\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Die Januar-Ausgabe des handelsjournal ist da – mit Michael Schiessl von der eye square GmbH auf dem Cover. Die Arbeit von eye square hat in den letzten Monaten eine umfangreiche Resonanz in der Fachpresse erfahren. Hier ist allen voran ein umfangreicher Beitrag im handelsjournal zu…<\/p>\n","protected":false},"author":13,"featured_media":21459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,204,1],"tags":[],"class_list":["post-21458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-article","category-news"],"yoast_head":"\nHandelsjournal | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/handelsjournal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handelsjournal\" \/>\n<meta property=\"og:description\" content=\"Die Januar-Ausgabe des handelsjournal ist da – mit Michael Schiessl von der eye square GmbH auf dem Cover. 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