{"id":21243,"date":"2015-11-16T13:43:47","date_gmt":"2015-11-16T12:43:47","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=21243"},"modified":"2019-07-11T11:00:24","modified_gmt":"2019-07-11T09:00:24","slug":"ecr-live-bei-der-gs1-in-koeln-2015","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/","title":{"rendered":"ECR Live bei der GS1 in K\u00f6ln 2015"},"content":{"rendered":"<h4>Der Shopper im Fokus &#8211; Was Category Management, Shopper Marketing und Omni-Channel leisten k\u00f6nnen!?<\/h4>\n<p>&nbsp;<\/p>\n<p>Am 25.\/26.11.2015 fand der diesj\u00e4hrige ECR live! bei der GS1 in K\u00f6ln statt. Das eye square Shopper Team wurde vertreten durch <a href=\"https:\/\/eye-square.com\/de\/katja-wirthwein\/\">Katja Wirthwein<\/a> und <a href=\"https:\/\/eye-square.com\/de\/christian-goeldner\/\">Christian G\u00f6ldner<\/a>.<\/p>\n<p>Am Messestand pr\u00e4sentierten sie implizite L\u00f6sungen f\u00fcr die klassischen POS Fragestellungen wie Packungsdesign, Regalsortierung und In-Store Marketing.<\/p>\n<p>Dar\u00fcber hinaus zeigten sie eye square Ans\u00e4tze zur Optimierung des stimmigen Markenerlebnisses \u00fcber alle Kan\u00e4le hinweg sowie zur Verbesserung der Usability von Onlineshops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Shopper im Fokus &#8211; Was Category Management, Shopper Marketing und Omni-Channel leisten k\u00f6nnen!? &nbsp; Am 25.\/26.11.2015 fand der diesj\u00e4hrige ECR live! bei der GS1 in K\u00f6ln statt. Das eye square Shopper Team wurde vertreten durch Katja Wirthwein und Christian G\u00f6ldner. Am Messestand pr\u00e4sentierten sie&#8230;<\/p>\n","protected":false},"author":11,"featured_media":21249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,203,1],"tags":[],"class_list":["post-21243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ECR Live bei der GS1 in K\u00f6ln 2015 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECR Live bei der GS1 in K\u00f6ln 2015\" \/>\n<meta property=\"og:description\" content=\"Der Shopper im Fokus &#8211; Was Category Management, Shopper Marketing und Omni-Channel leisten k\u00f6nnen!? &nbsp; Am 25.\/26.11.2015 fand der diesj\u00e4hrige ECR live! bei der GS1 in K\u00f6ln statt. Das eye square Shopper Team wurde vertreten durch Katja Wirthwein und Christian G\u00f6ldner. Am Messestand pr\u00e4sentierten sie...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T12:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T09:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philipp Reiter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philipp Reiter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/\"},\"author\":{\"name\":\"Philipp Reiter\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/2a574e0bf6482ca54fbfd73c0736d8d2\"},\"headline\":\"ECR Live bei der GS1 in K\u00f6ln 2015\",\"datePublished\":\"2015-11-16T12:43:47+00:00\",\"dateModified\":\"2019-07-11T09:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/11\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"articleSection\":[\"2015\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/\",\"name\":\"ECR Live bei der GS1 in K\u00f6ln 2015 | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/11\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"datePublished\":\"2015-11-16T12:43:47+00:00\",\"dateModified\":\"2019-07-11T09:00:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/11\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/11\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"width\":300,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/ecr-live-bei-der-gs1-in-koeln-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ECR Live bei der GS1 in K\u00f6ln 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/2a574e0bf6482ca54fbfd73c0736d8d2\",\"name\":\"Philipp Reiter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g\",\"caption\":\"Philipp Reiter\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ECR Live bei der GS1 in K\u00f6ln 2015 | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/","og_locale":"de_DE","og_type":"article","og_title":"ECR Live bei der GS1 in K\u00f6ln 2015","og_description":"Der Shopper im Fokus &#8211; Was Category Management, Shopper Marketing und Omni-Channel leisten k\u00f6nnen!? &nbsp; Am 25.\/26.11.2015 fand der diesj\u00e4hrige ECR live! bei der GS1 in K\u00f6ln statt. Das eye square Shopper Team wurde vertreten durch Katja Wirthwein und Christian G\u00f6ldner. Am Messestand pr\u00e4sentierten sie...","og_url":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/","og_site_name":"eye square","article_published_time":"2015-11-16T12:43:47+00:00","article_modified_time":"2019-07-11T09:00:24+00:00","og_image":[{"width":300,"height":170,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg","type":"image\/jpeg"}],"author":"Philipp Reiter","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Philipp Reiter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/"},"author":{"name":"Philipp Reiter","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/2a574e0bf6482ca54fbfd73c0736d8d2"},"headline":"ECR Live bei der GS1 in K\u00f6ln 2015","datePublished":"2015-11-16T12:43:47+00:00","dateModified":"2019-07-11T09:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/"},"wordCount":98,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg","articleSection":["2015","Conference","News"],"inLanguage":"de","copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/","url":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/","name":"ECR Live bei der GS1 in K\u00f6ln 2015 | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg","datePublished":"2015-11-16T12:43:47+00:00","dateModified":"2019-07-11T09:00:24+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/11\/GS1-Logo-300dpi_web-300x170.jpg","width":300,"height":170},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/ecr-live-bei-der-gs1-in-koeln-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"ECR Live bei der GS1 in K\u00f6ln 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/2a574e0bf6482ca54fbfd73c0736d8d2","name":"Philipp Reiter","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ece81f67e8e4eee8e7819ea551eaafa6056b3ce82bd4c62260162f0aa937735?s=96&d=blank&r=g","caption":"Philipp Reiter"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/21243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=21243"}],"version-history":[{"count":15,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/21243\/revisions"}],"predecessor-version":[{"id":29199,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/21243\/revisions\/29199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/21249"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=21243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=21243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=21243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}