{"id":20671,"date":"2015-09-18T14:51:19","date_gmt":"2015-09-18T13:51:19","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=20671"},"modified":"2015-12-14T14:06:58","modified_gmt":"2015-12-14T13:06:58","slug":"michael-schiessl-spricht-in-speyer-ueber-medien-und-evaluation","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl-spricht-in-speyer-ueber-medien-und-evaluation\/","title":{"rendered":"Michael Schiessl spricht vor Deutschen Gesellschaft f\u00fcr Evaluation 2015"},"content":{"rendered":"
\n

Michael Schiessl (CEO) spricht auf der diesj\u00e4hrigen Jahrestagung der Deutschen Gesellschaft f\u00fcr Evaluation in Speyer zum Thema „Medien und Evaluation“.<\/h3>\n

Die 18. Jahrestagung der DeGEval findet in Speyer vom 16. – 18.9.2015 statt. Thema dieses Jahr ist „Evaluation und Wissensgesellschaft“.<\/p>\n

Michael Schiessl (Dipl.-Psych. \/Gesch\u00e4ftsf\u00fchrer eye square GmbH) spricht zur Frage nach der Evaluation fl\u00fcchtiger und unfassbarere Werte in der Attention Economy und dem Beitrag impliziter Methoden zur Messung von Aufmerksamkeit, Kreation und Marke.\u00a0Im Rahmen seines Vortrags wird aufgezeigt, welchen Beitrag implizite Methoden bei der Evaluation leisten k\u00f6nnen.<\/p>\n

Im Schwerpunkt werden die Anwendung von eye tracking, facial expression tracking und reaktionszeitbasierter Verfahren behandelt. Hierbei steht die Frage im Zentrum wie solche fl\u00fcchtigen und unfassbaren Werte erfasst werden k\u00f6nnen und welchen Beitrag implizite Methoden zur Messung von Aufmerksamkeit, Kreation und Marke im Rahmen von Evaluationen leisten k\u00f6nnen.<\/p>\n

Im Anschluss Expertendiskussion mit\u00a0Dr. Thomas Kr\u00fcger (uzbonn \u2013 Gesellschaft f\u00fcr empirische Sozialforschung und Evaluation), Auftraggebende, Moderation: Dr. Vera Hennefeld (Centrum f\u00fcr Evaluation \u2013 Ceval, Universit\u00e4t des Saarlandes)<\/p>\n

Weitere Infos zum 18. Jahrestagung der DeGEval:<\/p>\n<\/div>\n

http:\/\/www.degeval.de\/nc\/veranstaltungen\/jahrestagungen\/speyer-2015\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Schiessl (CEO) spricht auf der diesj\u00e4hrigen Jahrestagung der Deutschen Gesellschaft f\u00fcr Evaluation in Speyer zum Thema „Medien und Evaluation“. Die 18. Jahrestagung der DeGEval findet in Speyer vom 16. – 18.9.2015 statt. Thema dieses Jahr ist „Evaluation und Wissensgesellschaft“. Michael Schiessl (Dipl.-Psych. \/Gesch\u00e4ftsf\u00fchrer eye…<\/p>\n","protected":false},"author":21,"featured_media":20428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-20671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference"],"yoast_head":"\nMichael Schiessl spricht vor Deutschen Gesellschaft f\u00fcr Evaluation 2015 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl-spricht-in-speyer-ueber-medien-und-evaluation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Schiessl spricht vor Deutschen Gesellschaft f\u00fcr Evaluation 2015\" \/>\n<meta property=\"og:description\" content=\"Michael Schiessl (CEO) spricht auf der diesj\u00e4hrigen Jahrestagung der Deutschen Gesellschaft f\u00fcr Evaluation in Speyer zum Thema „Medien und Evaluation“. Die 18. Jahrestagung der DeGEval findet in Speyer vom 16. – 18.9.2015 statt. Thema dieses Jahr ist „Evaluation und Wissensgesellschaft“. 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