{"id":20324,"date":"2015-09-03T13:00:14","date_gmt":"2015-09-03T12:00:14","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=20324"},"modified":"2019-07-10T17:24:50","modified_gmt":"2019-07-10T15:24:50","slug":"eye-square-memex-2015","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/","title":{"rendered":"eye square MEMEX 2015"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand f\u00fcr das Kommende, den Sound von Kraftwerk &amp; Techno \u2013 Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die \u201eMaschine\u201c war die Zukunft.<\/p>\n<p><b><span style=\"color: #00b4ff\">SEHEN SIE HIER DIE VORTR\u00c4GE UNSERER REFERENTEN <a href=\"https:\/\/eye-square.com\/de\/memex-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">MEMEX<\/a> 2015<\/span><\/b><\/p>\n<p>Heute ist die \u201eMaschine\u201c Gegenwart. Nahezu alle Gesch\u00e4ftsprozesse sind digital. Vor allem die Kommunikation.Die Touchpoints sind entweder selbst digital, wie Websites, Search, Display und Video, oder sie sind digital unterst\u00fctzt. Marketing orchestriert sich innerhalb dieser digitalen Maschinerie. Alleine durch die F\u00fclle, den Vernetzungsgrad und die Geschwindigkeit, in der Neues entsteht, manifestieren sich mannigfache Herausforderungen. Oft dr\u00e4ngt sich die Frage auf, wer denn unter diesen Bedingungen eigentlich das Unternehmen f\u00fchrt. Sind es bereits die Maschinen? Oder gibt es handelnde Akteure, Menschen, denen die Steuerung obliegt? Ohne das Primat des Menschen verlieren sich Organisationen zu leicht im Maschinenraum des Digitalen und werden zu Getriebenen.Forschung kann auf vorrangige Weise den Menschen ins Zentrum des unternehmerischen Handelns stellen, denn gute und erfolgreiche Forschung liefert das Wissen um die M\u00f6glichkeiten des Menschen, seine W\u00fcnsche, Sehns\u00fcchte, sein Denken, Wollen und Handeln. So gew\u00e4hrleistet sie die Souver\u00e4nit\u00e4t in der digitalen Ber\u00fchrung.In der Praxis ist dieser Auftrag deutlich anspruchsvoller geworden. Forschung muss nicht nur den Gegenstand der Technik begreifen, genauso muss sie Techniken zur Datenerhebung beherrschen &#8211; Daten alleine sind kein wertvolles Gut mehr, alleine Erkenntnisse z\u00e4hlen. Taktzeiten sind k\u00fcrzer, der Drang nach Innovationen wird intensiver.<\/p>\n<p>Wer hier auf der H\u00f6he der M\u00f6glichkeiten ist und einen konzentrierten Blick auf die impliziten und latenten Kundenbed\u00fcrfnisse hat, kann die digitale Transformation meistern, starke Marken aufbauen und schlussendlich Kunden gl\u00fccklich werden lassen.<\/p>\n<p>Hochkar\u00e4tige Praktiker und Wissenschaftler werden aus ihrer Erfahrung berichten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand f\u00fcr das Kommende, den Sound von Kraftwerk &amp; Techno \u2013 Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die \u201eMaschine\u201c&#8230;<\/p>\n","protected":false},"author":7,"featured_media":20325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,203,1],"tags":[],"class_list":["post-20324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square MEMEX 2015 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square MEMEX 2015\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand f\u00fcr das Kommende, den Sound von Kraftwerk &amp; Techno \u2013 Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die \u201eMaschine\u201c...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-03T12:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T15:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"eye square MEMEX 2015\",\"datePublished\":\"2015-09-03T12:00:14+00:00\",\"dateModified\":\"2019-07-10T15:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/09\\\/MediumRectangle-MEMEX.png\",\"articleSection\":[\"2015\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/\",\"name\":\"eye square MEMEX 2015 | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/09\\\/MediumRectangle-MEMEX.png\",\"datePublished\":\"2015-09-03T12:00:14+00:00\",\"dateModified\":\"2019-07-10T15:24:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/09\\\/MediumRectangle-MEMEX.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/09\\\/MediumRectangle-MEMEX.png\",\"width\":300,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eye-square-memex-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eye square MEMEX 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"eye square MEMEX 2015 | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/","og_locale":"de_DE","og_type":"article","og_title":"eye square MEMEX 2015","og_description":"&nbsp; Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand f\u00fcr das Kommende, den Sound von Kraftwerk &amp; Techno \u2013 Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die \u201eMaschine\u201c...","og_url":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/","og_site_name":"eye square","article_published_time":"2015-09-03T12:00:14+00:00","article_modified_time":"2019-07-10T15:24:50+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/"},"author":{"name":"","@id":""},"headline":"eye square MEMEX 2015","datePublished":"2015-09-03T12:00:14+00:00","dateModified":"2019-07-10T15:24:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/"},"wordCount":311,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png","articleSection":["2015","Conference","News"],"inLanguage":"de","copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/","url":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/","name":"eye square MEMEX 2015 | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png","datePublished":"2015-09-03T12:00:14+00:00","dateModified":"2019-07-10T15:24:50+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/09\/MediumRectangle-MEMEX.png","width":300,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/eye-square-memex-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"eye square MEMEX 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/20324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=20324"}],"version-history":[{"count":17,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/20324\/revisions"}],"predecessor-version":[{"id":29188,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/20324\/revisions\/29188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/20325"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=20324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=20324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=20324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}