{"id":16589,"date":"2015-04-16T15:17:22","date_gmt":"2015-04-16T14:17:22","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=16589"},"modified":"2019-07-12T12:25:48","modified_gmt":"2019-07-12T10:25:48","slug":"10-effizienztag-dr-rothensee-ueber-neue-zugaenge-zum-konsumenten","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/10-effizienztag-dr-rothensee-ueber-neue-zugaenge-zum-konsumenten\/","title":{"rendered":"10. Effizienztag: Dr. Rothensee \u00fcber neue Zug\u00e4nge zum Konsumenten 2015"},"content":{"rendered":"<div>\n<p class=\"bodytext\">Der 10. Effizienztag findet unter dem Motto &#8222;Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Pr\u00fcfstand am\u00a023. April\u00a02015 in Berlin statt.<br \/>\nDr. Matthias Rothensee wird\u00a0in Zusammenarbeit mit Gerald Neum\u00fcller von\u00a0SevenOne Media\u00a0im Rahmen des\u00a0Workshops zum Thema <i>&#8222;Alltagsethnografie&#8220;\u00a0<\/i>Ergebnisse einer ethnografischen Studie\u00a0vorstellen.<\/p>\n<p class=\"bodytext\"><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18189\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag-300x171.png\" alt=\"Efizienstag\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag-300x171.png 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag-345x198.png 345w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag-700x400.png 700w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/04\/Efizienstag.png 1019w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Workshop I, 14:00-15:00 Uhr: <i>&#8222;Neue Zug\u00e4nge zum Konsumenten: Alltagsethnografie, Integrierte Rezeptionsforschung.&#8220;<\/i><\/p>\n<\/div>\n<div>\n<p class=\"bodytext\">Referenten:<br \/>\nDr. Mathias Rothensee (Director\u00a0Research \u00a0und Partner, eye square &#8211; <a href=\"mailto:rothensee@eye-square.com\">rothensee@eye-square.com<\/a>)<\/p>\n<p class=\"bodytext\">Gerald Neum\u00fcller (Director Research, SevenOne Media)<\/p>\n<\/div>\n<div>\n<p class=\"bodytext\">Mehr Infos zur Veranstaltung:\u00a0<a href=\"http:\/\/www.effizienztag.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">EFFIZIENZTAG<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Der 10. Effizienztag findet unter dem Motto &#8222;Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Pr\u00fcfstand am\u00a023. April\u00a02015 in Berlin statt. Dr. Matthias Rothensee wird\u00a0in Zusammenarbeit mit Gerald Neum\u00fcller von\u00a0SevenOne Media\u00a0im Rahmen des\u00a0Workshops zum Thema &#8222;Alltagsethnografie&#8220;\u00a0Ergebnisse einer ethnografischen Studie\u00a0vorstellen. Workshop I, 14:00-15:00 Uhr: &#8222;Neue Zug\u00e4nge zum&#8230;<\/p>\n","protected":false},"author":7,"featured_media":18670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,203,1],"tags":[],"class_list":["post-16589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10. 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