{"id":16296,"date":"2014-01-24T14:17:21","date_gmt":"2014-01-24T13:17:21","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=16296"},"modified":"2016-02-29T14:55:16","modified_gmt":"2016-02-29T13:55:16","slug":"2014-iab-research-award-in-kategorie-branding","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/2014-iab-research-award-in-kategorie-branding\/","title":{"rendered":"2014 \u2013 IAB Research Award in Kategorie Branding"},"content":{"rendered":"

\"e2_WEB_Grafik-Awards_interact-de\"<\/a><\/p>\n

Die Studie \u2018Power of Creation\u2019 ist die Gr\u00f6\u00dfte ihrer Art zum Thema Einfluss der Kreationsg\u00fcte <\/b>hinsichtlich Aufmerksamkeitssteuerung und Werbewirkung im Bereich der digitalen Werbung. Zum Einsatz kamen u.a. die eye square Benchmarkdatenbank f\u00fcr digitale Kreationen und eine regressionsanalytische Modellierung.<\/p>\n

IAB Research Award in Category Branding_ovk_report_2014_01_engl_short<\/a><\/p>\n

\"OVK-IAB\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Die Studie \u2018Power of Creation\u2019 ist die Gr\u00f6\u00dfte ihrer Art zum Thema Einfluss der Kreationsg\u00fcte hinsichtlich Aufmerksamkeitssteuerung und Werbewirkung im Bereich der digitalen Werbung. Zum Einsatz kamen u.a. die eye square Benchmarkdatenbank f\u00fcr digitale Kreationen und eine regressionsanalytische Modellierung. IAB Research Award in Category Branding_ovk_report_2014_01_engl_short<\/p>\n","protected":false},"author":7,"featured_media":19656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-16296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award"],"yoast_head":"\n2014 \u2013 IAB Research Award in Kategorie Branding | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/2014-iab-research-award-in-kategorie-branding\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014 \u2013 IAB Research Award in Kategorie Branding\" \/>\n<meta property=\"og:description\" content=\"Die Studie \u2018Power of Creation\u2019 ist die Gr\u00f6\u00dfte ihrer Art zum Thema Einfluss der Kreationsg\u00fcte hinsichtlich Aufmerksamkeitssteuerung und Werbewirkung im Bereich der digitalen Werbung. Zum Einsatz kamen u.a. die eye square Benchmarkdatenbank f\u00fcr digitale Kreationen und eine regressionsanalytische Modellierung. 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