{"id":16277,"date":"2015-03-24T11:15:29","date_gmt":"2015-03-24T10:15:29","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=16277"},"modified":"2015-11-04T14:07:07","modified_gmt":"2015-11-04T13:07:07","slug":"pa-blickpunkt-eye-tracking-michael-schiessl-ueber-decision-engine","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/pa-blickpunkt-eye-tracking-michael-schiessl-ueber-decision-engine\/","title":{"rendered":"p&a blickpunkt Eye-Tracking: Michael Schie\u00dfl \u00fcber die Decision Engine"},"content":{"rendered":"

\"eye-blue_closeup\"<\/a>Im planung & analyse Feature „Blickpunkt Eye-Tracking“ spricht Michael Schie\u00dfl \u00fcber die Entwicklung von Eye-Tracking zum Marktforschungstool bis hin zu neueren integrierten Forschungsans\u00e4tzen wie sie bei eye square zum Einsatz kommen.<\/p>\n

Was vor mehr als 25 Jahren unter dem sperrigen Label „apparative Verfahren“ begonnen hatte wird Teil einer die Dom\u00e4nen \u00fcbergreifenden Decision Engine.<\/p>\n

Eye-Tracking liefert im integrierten Einsatz mit anderen Methoden die entscheidenden Insights, \u00fcber das was f\u00fcr Menschen wirklich von Bedeutung ist. eye square verbindet hierbei Befragungsdaten und Verhaltensindikatoren zu einem integrierten Ansatz und erzielt damit eine deutlich h\u00f6here Validit\u00e4t im Vergleich zum traditionellen Vorgehen.<\/p>\n

Link zum\u00a0p&a blickpunkt: Eye\u00a0Tracking<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Im planung & analyse Feature „Blickpunkt Eye-Tracking“ spricht Michael Schie\u00dfl \u00fcber die Entwicklung von Eye-Tracking zum Marktforschungstool bis hin zu neueren integrierten Forschungsans\u00e4tzen wie sie bei eye square zum Einsatz kommen. Was vor mehr als 25 Jahren unter dem sperrigen Label „apparative Verfahren“ begonnen hatte…<\/p>\n","protected":false},"author":7,"featured_media":18032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,1],"tags":[],"class_list":["post-16277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-news"],"yoast_head":"\np&a blickpunkt Eye-Tracking: Michael Schie\u00dfl \u00fcber die Decision Engine | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/pa-blickpunkt-eye-tracking-michael-schiessl-ueber-decision-engine\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"p&a blickpunkt Eye-Tracking: Michael Schie\u00dfl \u00fcber die Decision Engine\" \/>\n<meta property=\"og:description\" content=\"Im planung & analyse Feature „Blickpunkt Eye-Tracking“ spricht Michael Schie\u00dfl \u00fcber die Entwicklung von Eye-Tracking zum Marktforschungstool bis hin zu neueren integrierten Forschungsans\u00e4tzen wie sie bei eye square zum Einsatz kommen. 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