{"id":16261,"date":"2015-03-24T11:01:47","date_gmt":"2015-03-24T10:01:47","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=16261"},"modified":"2019-07-11T16:44:12","modified_gmt":"2019-07-11T14:44:12","slug":"oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/","title":{"rendered":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen"},"content":{"rendered":"<h3>Der Second Screen l\u00f6st das TV-Ger\u00e4t immer mehr als &#8222;First Screen&#8220; ab. Dies ist das Ergebnis der\u00a0&#8222;OMS Werbewirkungsstudie Mobile&#8220; die der Premiumvermarkter OMS (oms.eu) in Zusammenarbeit mit eye square umgesetzt hat.<\/h3>\n<p>&nbsp;<\/p>\n<p>95% der Nutzer von mobilen Tageszeitungswebseiten greifen demnach w\u00e4hrend des Fernsehens zu einem weiteren Endger\u00e4t wie Smartphone, Tablet oder Computer als Second Screen. Dem Fernsehger\u00e4t kommt damit l\u00e4ngst nicht mehr die volle, ungeteilte Aufmerksamkeit zu &#8211; im Gegenteil: Bei der Nutzung eines zweiten Bildschirms richten 65% die Aufmerksamkeit prim\u00e4r auf den Second Screen und nicht mehr auf den Fernseher. Der Second Screen wird damit immer mehr zum &#8222;First Screen&#8220;.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18196 size-large aligncenter\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS-1024x550.jpg\" alt=\"OMS\" width=\"1024\" height=\"550\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS-1024x550.jpg 1024w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS-300x161.jpg 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS-700x376.jpg 700w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS.jpg 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>F\u00fcr eine m\u00f6glichst umfassende Aufmerksamkeit und Wirkung kommen Werbetreibende daher nicht mehr am Second Screen vorbei. Mobile Werbung wird damit immer mehr zu einem Erfolgsfaktor, wenn es um die gezielte Konsumentenansprache \u00fcber alle Screens geht. Das zeigt die &#8218;OMS Werbewirkungsstudie Mobile&#8216; sehr deutlich&#8220;, so Linda Mozham, Commercial Director und Mitglied der Gesch\u00e4ftsleitung OMS. Die &#8222;OMS Werbewirkungsstudie Mobile&#8220; wurde im November 2013 durch die eye square GmbH im Auftrag der OMS durchgef\u00fchrt. F\u00fcr die Lab-Studie mit Live-Werbeersetzung auf Live-Webseiten wurden in diesem Zeitraum mehr als 450 Werbekontakte auf den Mobile- und Desktop-Webseiten im OMS Gesamtportfolio untersucht.<\/p>\n<p>&nbsp;<\/p>\n<p>Ihre Ansprechpartner:<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/stefan-schoenherr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stefan Sch\u00f6nherr<\/a> &amp; <a href=\"https:\/\/eye-square.com\/de\/e2-team_rothensee\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Matthias Rothensee <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Second Screen l\u00f6st das TV-Ger\u00e4t immer mehr als &#8222;First Screen&#8220; ab. Dies ist das Ergebnis der\u00a0&#8222;OMS Werbewirkungsstudie Mobile&#8220; die der Premiumvermarkter OMS (oms.eu) in Zusammenarbeit mit eye square umgesetzt hat. &nbsp; 95% der Nutzer von mobilen Tageszeitungswebseiten greifen demnach w\u00e4hrend des Fernsehens zu einem&#8230;<\/p>\n","protected":false},"author":7,"featured_media":19379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,203,1],"tags":[],"class_list":["post-16261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen\" \/>\n<meta property=\"og:description\" content=\"Der Second Screen l\u00f6st das TV-Ger\u00e4t immer mehr als &#8222;First Screen&#8220; ab. Dies ist das Ergebnis der\u00a0&#8222;OMS Werbewirkungsstudie Mobile&#8220; die der Premiumvermarkter OMS (oms.eu) in Zusammenarbeit mit eye square umgesetzt hat. &nbsp; 95% der Nutzer von mobilen Tageszeitungswebseiten greifen demnach w\u00e4hrend des Fernsehens zu einem...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-24T10:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T14:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"298\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen\",\"datePublished\":\"2015-03-24T10:01:47+00:00\",\"dateModified\":\"2019-07-11T14:44:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/03\\\/OMS1.jpg\",\"articleSection\":[\"Article\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/\",\"name\":\"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/03\\\/OMS1.jpg\",\"datePublished\":\"2015-03-24T10:01:47+00:00\",\"dateModified\":\"2019-07-11T14:44:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/03\\\/OMS1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/03\\\/OMS1.jpg\",\"width\":298,\"height\":298},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/","og_locale":"de_DE","og_type":"article","og_title":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen","og_description":"Der Second Screen l\u00f6st das TV-Ger\u00e4t immer mehr als &#8222;First Screen&#8220; ab. Dies ist das Ergebnis der\u00a0&#8222;OMS Werbewirkungsstudie Mobile&#8220; die der Premiumvermarkter OMS (oms.eu) in Zusammenarbeit mit eye square umgesetzt hat. &nbsp; 95% der Nutzer von mobilen Tageszeitungswebseiten greifen demnach w\u00e4hrend des Fernsehens zu einem...","og_url":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/","og_site_name":"eye square","article_published_time":"2015-03-24T10:01:47+00:00","article_modified_time":"2019-07-11T14:44:12+00:00","og_image":[{"width":298,"height":298,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/"},"author":{"name":"","@id":""},"headline":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen","datePublished":"2015-03-24T10:01:47+00:00","dateModified":"2019-07-11T14:44:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/"},"wordCount":226,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg","articleSection":["Article","Conference","News"],"inLanguage":"de","copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/","url":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/","name":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg","datePublished":"2015-03-24T10:01:47+00:00","dateModified":"2019-07-11T14:44:12+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/OMS1.jpg","width":298,"height":298},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/oms-werbewirkungsstudie-mobile-second-screen-wird-zum-first-screen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"OMS Werbewirkungsstudie Mobile: Second Screen wird zum First Screen"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/16261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=16261"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/16261\/revisions"}],"predecessor-version":[{"id":29214,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/16261\/revisions\/29214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/19379"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=16261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=16261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=16261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}