{"id":16250,"date":"2015-03-24T10:55:31","date_gmt":"2015-03-24T09:55:31","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=16250"},"modified":"2019-07-15T13:15:26","modified_gmt":"2019-07-15T11:15:26","slug":"eye-square-auf-der-mrmw-pan-asia-singapore-2015","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-auf-der-mrmw-pan-asia-singapore-2015\/","title":{"rendered":"eye square auf der MRMW Pan Asia in Singapore 2015"},"content":{"rendered":"<div class=\"csc-textpic-text\">\n<p class=\"bodytext\">eye square (Jin Qu, Research Consultant) stellt auf der MRMW 2015 in Singapore gemeinsam mit concept m (Sami Wong, Research director)\u00a0die Arbeit an einem impliziten Research\u00a0Tool f\u00fcr den chinesischen Markt vor.<\/p>\n<p class=\"bodytext\"><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/MRMW-Singapore.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16251 alignright\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/MRMW-Singapore-300x225.jpeg\" alt=\"MRMW-Singapore\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/MRMW-Singapore-300x225.jpeg 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/03\/MRMW-Singapore.jpeg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>concept m hat die chinesischen zodiac (Tierkreis-)\u00a0Zeichen als Kategorien genutzt. Im chinesischen Markt kann man auf keine zwei Jahrzehnte Markenbotschaft blicken. Deshalb benutzt man Zodiacs.\u00a0Den einzelnen Symbolen wurden typische Attribute zugewiesen, so dass die\u00a0User\/ Consumer-Meinung damit abbildbar ist. Die Ergebnisse des Brand Image Research in China werden auf der MRMW vorgestellt.<\/p>\n<p class=\"bodytext\">Das Haus eye square wird sein BrandReact-Tool mit den Zodiac-Symbolen kombinieren mit Fokus auf Mobile devices f\u00fcr die Marktforschung in China.<\/p>\n<p class=\"bodytext\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>eye square (Jin Qu, Research Consultant) stellt auf der MRMW 2015 in Singapore gemeinsam mit concept m (Sami Wong, Research director)\u00a0die Arbeit an einem impliziten Research\u00a0Tool f\u00fcr den chinesischen Markt vor. concept m hat die chinesischen zodiac (Tierkreis-)\u00a0Zeichen als Kategorien genutzt. Im chinesischen Markt kann&#8230;<\/p>\n","protected":false},"author":7,"featured_media":19377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,203,1],"tags":[],"class_list":["post-16250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-308","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square auf der MRMW Pan Asia in Singapore 2015 | eye square<\/title>\n<meta name=\"description\" content=\"eye square stellt auf der MRMW 2015 in Singapore gemeinsam mit concept m die Arbeit an einem impliziten Research Tool f\u00fcr den chinesischen Markt vor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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