{"id":49700,"date":"2024-09-30T11:30:13","date_gmt":"2024-09-30T09:30:13","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=49700"},"modified":"2025-01-07T11:12:59","modified_gmt":"2025-01-07T10:12:59","slug":"eye-tracking-masterclass-serie","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/eye-tracking-masterclass-serie\/","title":{"rendered":"Masterclasses 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"masterclasses24-12\" data-id=\"276\" id=\"SR7_276_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_276_1-561\" data-key=\"561\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_276_1-561-2\" class=\"sr7-layer\">Technologie  | Psychologie  | Kunst   | Research  | UX  | Perception<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_276_1-561-14\" class=\"sr7-layer\">Eye Tracking \n\nMasterclass Serie<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_276_1-562\" data-key=\"562\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/03\/InContext_Eye_Tracking.png\" data-libid=\"38152\" data-lib=\"medialibrary\" title=\"InContext_Eye_Tracking\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAyMi8wMy9JbkNvbnRleHRfRXllX1RyYWNraW5nLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_276_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_276_1\",el:[500,500,768,960,720],type:'standard',shdw:'0',gh:[500,500,413,314,194],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\"});   SR7.PMH[\"SR7_276_1\"].state=true;} else if(SR7.PMH[\"SR7_276_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_276_1\"].fn,19);}};SR7.PMH[\"SR7_276_1\" ].fn();\n\t\t\t\t<\/script>\n[vc_empty_space height=&#8220;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1728637864253{padding-bottom: 15px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1724834946437{background-color: #007fff !important;}&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h1 class=\"textSchwarz\" style=\"text-align: center\"><span style=\"color: #ffffff\"><strong>Eye Tracking Masterclasses Serie<br \/>\n<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;80&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3><strong>Willkommen zu unserer Webinarreihe \u00fcber innovative Forschungsmethoden<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]Die visuelle Aufmerksamkeit (System 0) ist eine zentrale Grundlage f\u00fcr weitere psychologische Prozesse, wie das F\u00fchlen (System 1) und das Denken (System 2). Diese Aufmerksamkeit ist jedoch begrenzt. Eye Tracking ist eine effektive Methode zur Produktkommunikation und Verbraucherforschung. Zudem kann sie an allen Touchpoints eingesetzt werden. Ebenso wichtig sind die impliziten, auch als unbewusste Prozesse bezeichneten Vorg\u00e4nge, die unsere visuelle Aufmerksamkeit beeinflussen und mit Hilfe von Eye Tracking besser verstanden werden k\u00f6nnen. So helfen diese Erkenntnisse, die Denk- und Entscheidungsprozesse Ihrer Kunden zu verstehen.<\/p>\n<p>\u201eDie Augenbewegungsforschung wird oft als eine der wichtigsten Methoden im Instrumentarium des Neuromarketings angesehen. (de Oliveira Joaquim dos Santos, Caldeira de Oliveira, Rocha, &amp; Giraldi, 2015) Dies liegt daran, dass Augenbewegungen und visuelle Erfassung zeitliche Voraussetzungen f\u00fcr die meisten nachfolgenden neuronalen Prozesse sind. Deshalb gilt die visuelle Aufmerksamkeit als universelle Voraussetzung f\u00fcr die Wirksamkeit aller Marketingma\u00dfnahmen\u201c, erkl\u00e4ren eye square Forschungsleiter Dr. Matthias Rothensee und COO\/CMO Philipp Reiter in \u201aEye Movement Research\u2018.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;80&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3><strong>Warum teilnehmen? \u00a0<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Einblicke von Experten: <\/strong>Gewinnen Sie Wissen von f\u00fchrenden Experten auf dem Gebiet der Marktforschung und des Verbraucherverhaltens.<\/li>\n<\/ul>\n<ul>\n<li><strong>Praktische Anwendungen: <\/strong>Lernen Sie, wie Sie innovative Forschungsmethoden auf Ihre eigenen Projekte anwenden k\u00f6nnen.<\/li>\n<\/ul>\n<ul>\n<li><strong>Interaktive Sitzungen:<\/strong> Nehmen Sie an Live-Fragestunden und interaktiven Diskussionen teil.<\/li>\n<\/ul>\n<ul>\n<li><strong>Gelegenheiten zum Networking:<\/strong> Kn\u00fcpfen Sie Kontakte mit Fachleuten und Gleichgesinnten aus der Branche.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1728569490020{background-color: #F1F1F9 !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_empty_space height=&#8220;50&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h5 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-cyan\"><strong>Kommende Eye Tracking Masterclass Serie 2025:<br \/>\n<\/strong><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<strong>Veranstaltungsort<\/strong><\/p>\n<p>eye square GmbH<br \/>\nSchlesische Stra\u00dfe 29-30 D<br \/>\n10997 Berlin Kreuzberg<\/p>\n<p>ODER<\/p>\n<p>virtuell[\/vc_column_text][vc_empty_space height=&#8220;50&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1728569490020{background-color: #F1F1F9 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4>Werbe- und Medienforschung mit Eye Tracking<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;60&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Eye-Tracking in Ad Effectiveness: Unlocking Audience Insights<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text css=&#8220;&#8220;]Erfahren Sie, wie Eye-Tracking-Technologie die Werbe- und Medienforschung verbessert, indem sie aufzeigt, worauf sich das Publikum konzentriert, wie es visuelle Informationen verarbeitet und was das Engagement f\u00f6rdert. Lernen Sie, kreative Strategien zu optimieren und die Wirksamkeit von Kampagnen in Echtzeit \u00fcber verschiedene Medienplattformen hinweg zu messen.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFABL_W_3hN9cEYeqSIBOI7SIU7Fwon-y1-OSoU4cY3t87csV7hrGFzfMrP6KlcqT1aKDOPrvR8HErlY9H0TkTNuux3j5kLbCh1Zy-CEPS6Z0eh_7sWlxTQwkpkyha3sYoZBm0WaSMEUN4lLp0trGJxg7tI507L2tsb810Q-5U5W1XcjeIJQCqIPjRAKE7TLHqLozzwsoC-nlB\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Jetzt Anmelden!<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4>Shopper Research: Point of Sale und Online-Forschung<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Eye-Tracking f\u00fcr Einblicke in das Kaufverhalten<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text css=&#8220;&#8220;]Verstehen Sie das K\u00e4uferverhalten an physischen und digitalen Verkaufspunkten mithilfe der Eye-Tracking-Technologie. In dieser Sitzung geht es um die Analyse von Entscheidungsprozessen, die Identifizierung von Kaufhindernissen und die Optimierung von Produktplatzierungen oder Online-Schnittstellen, um die Entscheidungen der Verbraucher maximal zu beeinflussen.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAJiXBdTxd_IeQw2n0DBmv_eq6gmRP1LLSfQBoqkaFvWlgjLg2gYuuhQ-wORwezRJRW4Aqdyqo04hHrHT7D-mRi2EleP5oAISrcmoOzgZvAa26eUEsddBPr13zwYVYw667_nkl9rKCCNe5w_WuoKywu1a2oFKRteXw6amYwl29G3Q5sEkHfNlN8DtKYE0L3WD4DegeV9Xg6-G\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Jetzt Anmelden!<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1728569490020{background-color: #F1F1F9 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4>UX: Von qualitativen zu quantitativen Erkenntnissen<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;60&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Menschenzentrierte UX-Forschung mit visuellen Tools<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text css=&#8220;&#8220;]Entdecken Sie die Integration von qualitativen und quantitativen Forschungsmethoden im UX-Design durch Eye-Tracking. Lernen Sie, wie Sie die Motivation der Nutzer mit messbarem Verhalten verbinden k\u00f6nnen, um nahtlose digitale Erlebnisse zu schaffen, die den Bed\u00fcrfnissen und Erwartungen der Nutzer entsprechen.[\/vc_column_text][vc_empty_space height=&#8220;50&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAA49J7rRRSxxItdebpvKmJvwNFojDgi4OhD91mH1C3TwVrotHtdeNZzCj6UZW_W6WY6lyJGu8DrUAUM6IQqltQ5AR6L2bcBeyZAWxXE6zR_wn1dwac5xGvi9nsptmo3DEwcJO-gV-jqcIbsLGAsLweef-g2v06ggMi9xeK4cXkVyM1CcWezrOoQwtmfyQBb1aP62Abtuh0SS\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Jetzt Anmelden!<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4>Automobilforschung: Studien im realen Fahrbetrieb und im Simulator<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;60&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Innovation vorantreiben: Eye-Tracking in der Automobilforschung<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text css=&#8220;&#8220;]Tauchen Sie ein in den Einsatz von Eye-Tracking in der Automobilforschung, vom realen Fahren bis hin zu fortgeschrittenen Simulatorstudien. Zu den Themen geh\u00f6ren die Aufmerksamkeit des Fahrers, die Benutzerfreundlichkeit von Schnittstellen und die Vorhersage des Blickverhaltens f\u00fcr sicherere und intuitivere Fahrzeugsysteme im Kontext des automatisierten Fahrens.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAPkYCHrRZ0l2hfvy9dAxWEtCK13E28rDL3qC_2x8CoouozYuPRzvMX3KN6ron7PYXkqyN2kBlOv9vdlEQTQ0OG_PZqdSIoZLcM1waGXvP0WrzWlxQ2yiAFMEOvXgyyFByfqi18GJ7jXj9AwdfYazNFQnmStUIB_Xuc6bPzHdurRfj8SdQCqdJt0BdNj6XK9AFQNXttrsvHjL\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Jetzt Anmelden!<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; 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background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1728637864253{padding-bottom: 15px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1724834946437{background-color: #007fff !important;}&#8220;][vc_column_text css=&#8220;&#8220;] Eye Tracking Masterclasses Serie [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;80&#8243;][vc_column_text css=&#8220;&#8220;] Willkommen zu unserer Webinarreihe \u00fcber&#8230;<\/p>\n","protected":false},"author":130,"featured_media":49954,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-49700","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eye Tracking Masterclass Serie 2025<\/title>\n<meta name=\"description\" content=\"Verschaffen Sie sich einen \u00dcberblick \u00fcber die eye square Eye Tracking Masterclass Series 2025. 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