{"id":48177,"date":"2024-08-01T14:32:33","date_gmt":"2024-08-01T12:32:33","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=48177"},"modified":"2024-08-01T14:32:33","modified_gmt":"2024-08-01T12:32:33","slug":"impliziter-werbetest-einblick","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/impliziter-werbetest-einblick\/","title":{"rendered":"Deep Dive &#8211; Impliziter Werbetest"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"BMX_ImplicitDive_2024\" data-id=\"249\" id=\"SR7_249_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_249_1-480\" data-key=\"480\">\n\t\t\t\t\t\t\t<h1 id=\"SR7_249_1-480-9\" class=\"sr7-layer\">Implizite Werbetests<br \/>\nDeep Dive<\/h1>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_249_1-480-11\" class=\"sr7-layer\">Brand & Media <\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_249_1-481\" data-key=\"481\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/03\/mini-square-magenta.png\" data-lib=\"medialibrary\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNC8wMy9taW5pLXNxdWFyZS1tYWdlbnRhLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/BMX_ImplicitDive_2024\/Deutschebank_HeatMap.png\" data-libid=\"48183\" data-lib=\"medialibrary\" title=\"Deutschebank_HeatMap.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL0JNWF9JbXBsaWNpdERpdmVfMjAyNC9EZXV0c2NoZWJhbmtfSGVhdE1hcC5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/BMX_ImplicitDive_2024\/ImplicitAdTestingDeepDive.jpg\" data-libid=\"48184\" data-lib=\"medialibrary\" title=\"ImplicitAdTestingDeepDive.jpg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL0JNWF9JbXBsaWNpdERpdmVfMjAyNC9JbXBsaWNpdEFkVGVzdGluZ0RlZXBEaXZlLmpwZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; 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z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;60px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h1 id=\"art_h-main\" style=\"text-align: center\"><span style=\"color: #cd177d\">Implizite Werbetests<\/span><br \/>\nDeep Dive<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;60px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2 class=\"h--t_is-m t_is-medium\" style=\"text-align: right;line-height: 1em\">Messwerte f\u00fcr alle Anzeigenformate<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 class=\"h--t_is-r t_is-medium t_is-magenta\" style=\"text-align: right;line-height: 1em\">Eye-Tracking, Emotionsanalyse, szenenweise Dekomposition und implizite Messungen<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243; css=&#8220;.vc_custom_1714993050556{margin-left: 5% !important;}&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Unser Service bietet eine ausgefeilte Reihe von Messoptionen, die darauf abzielen, die Wirksamkeit Ihrer Online-Video- oder Fernsehwerbung zu steigern. Wir sind auf die Analyse einzelner Szenen spezialisiert, wobei wir jeden Teil Ihres Inhalts f\u00fcr maximale Wirkung optimieren. Durch den Einsatz von Technologien wie Eye-Tracking, Emotionscodierung und physiologischer Aktivierung (GSR) liefern wir Einblicke in die unmittelbaren Prozesse, die emotionale Reaktionen auf Ihre Werbeanzeigen hervorrufen.<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Unsere Erfahrung umfasst die Verfeinerung von Storytelling, Dramatik und der gesamten emotionalen Wirkung, um sicherzustellen, dass Ihre Marketingbotschaft einen bleibenden Eindruck hinterl\u00e4sst. Wir k\u00f6nnen Packshots und schriftliche Inhalte in Ihrem Spot optimieren und sicherstellen, dass jedes Detail zum Erfolg Ihrer Kampagne beitr\u00e4gt. Ob wir modernstes, webcam-basiertes Eye-Tracking oder hardware-basiertes Eye-Tracking im Labor verwenden, wir liefern pr\u00e4zise und umsetzbare Daten, um Ihre Werbung auf das n\u00e4chste Level zu heben.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;60px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;element_from_right&#8220; transition_delay=&#8220;3.0&#8243;][vc_column_inner width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h5 class=\"h--t_is-r t_is-medium\" style=\"text-align: left;line-height: 1em\">Was Sie <span style=\"color: #cd177d\">erwarten k\u00f6nnen<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243; css=&#8220;.vc_custom_1720086016180{margin-left: 8% !important;}&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul id=\"art_p-intro\" class=\"custom-list\" style=\"text-align: left\">\n<li>Erhalten Sie Ihren pr\u00e4sentationsfertigen Management-Report in 2 Wochen<\/li>\n<li>Szene-f\u00fcr-Szene-Analyse f\u00fcr Aufmerksamkeitsmuster und emotionale Reaktionen inklusive<\/li>\n<li>Detaillierte Empfehlungen f\u00fcr psychologisch basierte Optimierungen und digitale Videoressourcen<\/li>\n<li>Benchmarks: Das umfassende Benchmarking bietet einen Vergleich mit \u00fcber 500 fr\u00fcheren Tests in 11 Branchen<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h1 id=\"art_h-main\" style=\"text-align: center\"><span style=\"color: #cd177d\">Implizite Werbetests<\/span><br \/>\nDeep Dive<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;60px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2 class=\"h--t_is-m t_is-medium\" style=\"text-align: left;line-height: 1em\">Messwerte f\u00fcr alle Anzeigenformate<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 class=\"h--t_is-r t_is-medium t_is-magenta\" style=\"text-align: left;line-height: 1em\">Eye-Tracking, Emotionsanalyse, szenenweise Dekomposition und implizite Messungen<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Unser Service bietet eine ausgefeilte Reihe von Messoptionen, die darauf abzielen, die Wirksamkeit Ihrer Online-Video- oder Fernsehwerbung zu steigern. Wir sind auf die Analyse einzelner Szenen spezialisiert, wobei wir jeden Teil Ihres Inhalts f\u00fcr maximale Wirkung optimieren. Durch den Einsatz von Technologien wie Eye-Tracking, Emotionscodierung und physiologischer Aktivierung (GSR) liefern wir Einblicke in die unmittelbaren Prozesse, die emotionale Reaktionen auf Ihre Werbeanzeigen hervorrufen.<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Unsere Erfahrung umfasst die Verfeinerung von Storytelling, Dramatik und der gesamten emotionalen Wirkung, um sicherzustellen, dass Ihre Marketingbotschaft einen bleibenden Eindruck hinterl\u00e4sst. Wir k\u00f6nnen Packshots und schriftliche Inhalte in Ihrem Spot optimieren und sicherstellen, dass jedes Detail zum Erfolg Ihrer Kampagne beitr\u00e4gt. Ob wir modernstes, webcam-basiertes Eye-Tracking oder hardware-basiertes Eye-Tracking im Labor verwenden, wir liefern pr\u00e4zise und umsetzbare Daten, um Ihre Werbung auf das n\u00e4chste Level zu heben.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;30px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h5 class=\"h--t_is-r t_is-medium\" style=\"text-align: left;line-height: 1em\">Was Sie <span style=\"color: #cd177d\">erwarten k\u00f6nnen<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243; css=&#8220;.vc_custom_1720086024850{margin-left: 5% !important;}&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul id=\"art_p-intro\" class=\"custom-list\" style=\"text-align: left\">\n<li>Erhalten Sie Ihren pr\u00e4sentationsfertigen Management-Report in 2 Wochen<\/li>\n<li>Szene-f\u00fcr-Szene-Analyse f\u00fcr Aufmerksamkeitsmuster und emotionale Reaktionen inklusive<\/li>\n<li>Detaillierte Empfehlungen f\u00fcr psychologisch basierte Optimierungen und digitale Videoressourcen<\/li>\n<li>Benchmarks: Das umfassende Benchmarking bietet einen Vergleich mit \u00fcber 500 fr\u00fcheren Tests in 11 Branchen<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;80px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;grid&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1688046084625{margin-right: 5% !important;}&#8220;][vc_single_image image=&#8220;48181&#8243; img_size=&#8220;100&#215;100&#8243; css=&#8220;.vc_custom_1719860869403{margin-left: -50px !important;}&#8220; qode_css_animation=&#8220;element_from_left&#8220; transition_delay=&#8220;0.2&#8243;][vc_column_text css=&#8220;.vc_custom_1718265273230{margin-top: -50px !important;}&#8220;]<\/p>\n<h3 class=\"h--t_is-m t_is-medium padding-btm-48\" style=\"text-align: left;line-height: 1em\"><span style=\"color: #cd177d\">McDonald`s<\/span> Fallstudie<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<p id=\"art_p\" style=\"text-align: left\">eye square setzte Deep-Dive-Methoden ein, um einem Kunden aus der Handelsdienstleistungsbranche bei der Wahl zwischen zwei TV-Spots zu helfen. Mit Hilfe von Benchmarking wurde die Qualit\u00e4t der Kampagnen aufgezeigt und die \u00fcberlegene Version anhand von KPIs f\u00fcr Emotion, Aufmerksamkeit und Werbewirkung ermittelt.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAFD8ygN2YBIsB4wByIP-RAPMN5fybLe1EJ1DPi0IpWkNIOevu5EoR08iMI9O5AkjRkG0oHPOuAxHdfWd52XkZwqlJZestKpC6ZgiTkpJalji7vgnDqjau6YilsWr-xH0srjIu_7ecc5lKta7vzGrt72XX3Qw7UHxLB8mt6PXTjkXH8CpamfJ37eKroiXoV6qKnh7E6CrYlPc\" target=\"_blank\"  class=\"qbutton  center default button-56\" style=\"border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; \">Fallstudie herunterladen<\/a>[\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1712134763189{margin-left: 5% !important;}&#8220;][vc_single_image image=&#8220;48179&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1719860838184{padding-top: 5% !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8220; qode_css_animation=&#8220;element_from_right&#8220; transition_delay=&#8220;0.5&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;40px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;grid&#8220; text_align=&#8220;center&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;48181&#8243; img_size=&#8220;60&#215;60&#8243; css=&#8220;.vc_custom_1719860807921{margin-left: -10px !important;}&#8220; qode_css_animation=&#8220;&#8220;][vc_column_text css=&#8220;.vc_custom_1719860900932{margin-top: -26px !important;margin-left: 10px !important;}&#8220;]<\/p>\n<h3 class=\"h--t_is-m t_is-medium padding-btm-36\" style=\"text-align: left;line-height: 1em\"><span style=\"color: #cd177d\">McDonald`s<\/span> Fallstudie<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<p id=\"art_p\" style=\"text-align: left\">eye square setzte Deep-Dive-Methoden ein, um einem Kunden aus der Handelsdienstleistungsbranche bei der Wahl zwischen zwei TV-Spots zu helfen. Mit Hilfe von Benchmarking wurde die Qualit\u00e4t der Kampagnen aufgezeigt und die \u00fcberlegene Version anhand von KPIs f\u00fcr Emotion, Aufmerksamkeit und Werbewirkung ermittelt.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;48179&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1719860852548{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40px&#8220;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAFic1A8YrmNYlhmis1K7aj8YK-4orHG78gzenKvupNBNJiRkNILDbnTD7-Q_cMHnL8Z8wK8XnuUiev5I2DZLVd1CuIdk4TkXG6JreMGUPXXmluu6_CLvRrZqkLTN1GdEalAAzo2tRdXf9rLXcBG4Na4G0HyDYSC82O_Cnd0USdHvI7ieMr6ClzO1hRyy1pWV3FrcFkXKuNOc\" target=\"_blank\"  class=\"qbutton  center default button-56\" style=\"border-radius: 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height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column css=&#8220;.vc_custom_1684232860195{background-color: #ffffff !important;}&#8220;][vc_empty_space height=&#8220;60px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h6 class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center\">Kontaktieren Sie uns!<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column css=&#8220;.vc_custom_1719493985416{background-color: #ffffff !important;}&#8220; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h6 class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center\">Kontaktieren Sie uns!<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_empty_space height=&#8220;50px&#8220;][vc_single_image image=&#8220;48054&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;30px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center\">Stefan Sch\u00f6nherr<\/h3>\n<h4 style=\"text-align: center\">Vice President &amp; Partner<br \/>\nBrand &amp; Media Experience<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"color: #999999\">Telefon +49 30 698144-16<\/span><br \/>\n<span style=\"color: #999999\">Fax +49 30 698144-10<\/span><br \/>\n<span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schoenherr@eye-square.com\">schoenherr@eye-square.com<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-5&#8243; css=&#8220;.vc_custom_1684232868198{background-color: #ffffff !important;}&#8220;][vc_column_text css=&#8220;&#8220;]<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"> <div 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\"><div 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row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;60px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text css=&#8220;&#8220;] Implizite Werbetests Deep Dive [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;60px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; 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