{"id":44331,"date":"2023-07-05T15:50:21","date_gmt":"2023-07-05T13:50:21","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=44331"},"modified":"2023-07-06T10:32:42","modified_gmt":"2023-07-06T08:32:42","slug":"werbewirkung-mapping_the_impact","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/werbewirkung-mapping_the_impact\/","title":{"rendered":"Mapping the Impact"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"mappingthemood-1\" data-id=\"222\" id=\"SR7_222_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_222_1-283\" data-key=\"283\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_222_1-283-3\" class=\"sr7-layer\">THE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_222_1-283-5\" class=\"sr7-layer\">MAPPING<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_222_1-283-6\" class=\"sr7-layer\">IMPACT<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_222_1-283-7\" class=\"sr7-layer\">Der Einfluss von <br \/>\nKontext und Kreation <br \/>\nauf die Werbewirkung<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_222_1-435\" data-key=\"435\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/Screenforcelogo.png\" data-libid=\"41989\" title=\"Screenforcelogo.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL1NjcmVlbmZvcmNlbG9nby5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/e2-logo-2lines-10pxSpace-azure-420x140-1.png\" data-libid=\"41990\" title=\"e2-logo-2lines-10pxSpace-azure-420&#215;140-1.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL2UyLWxvZ28tMmxpbmVzLTEwcHhTcGFjZS1henVyZS00MjB4MTQwLTEucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_222_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_222_1\",el:[500,500,400,300,480],type:'standard',shdw:'0',gh:[500,500,400,300,480],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_222_1\"].state=true;} else if(SR7.PMH[\"SR7_222_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_222_1\"].fn,19);}};SR7.PMH[\"SR7_222_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Die Screenforce Studienreihe geht noch mehr in die Tiefe<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8222;Mapping the Impact&#8220;<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>Erweitert das Verst\u00e4ndnis von der Werbewirkung in TV-Werbungen<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<strong>Wie wirken Werbeanzeigen in verschiedenen Nutzungsszenarien der Zuschauer? Welche Nutzungsszenarien existieren? <\/strong><strong>Und welche R\u00fcckschl\u00fcsse kann die Werbewelt aus diesen Erkenntnissen ziehen? <\/strong><\/p>\n<p><strong>In der aktuellen &#8222;Mapping the Impact&#8220; Studie, der Fortsetzung von <a href=\"https:\/\/www.eye-square.com\/en\/track-the-success-screenforce-eye-square\/\">&#8222;Track the Success&#8220;<\/a> und <a href=\"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/\">&#8222;Mapping the Moods&#8220;<\/a> ,beantworten<a href=\"https:\/\/www.eye-square.com\/de\/stefan-schoenherr\/\"> Stefan Sch\u00f6nherr<\/a> und <a href=\"https:\/\/www.eye-square.com\/de\/marvin-vogt\/\">Marvin Vogt<\/a>, zusammen mit dem<a href=\"https:\/\/www.screenforce.de\/\"> Screenforce<\/a> Team die aktuellen Fragen und erkl\u00e4ren, wie stark die Nutzungssituation, Spotkreation und Werbewirkung zusammenh\u00e4ngen.\u00a0 Wird beides synchronisiert, k\u00f6nnen Werbetreibende signifikante Wirkungs-Uplifts erzielen. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688557194664{margin-top: 10px !important;background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Der Studienablauf<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44436&#8243; img_size=&#8220;large&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688120686560{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Nutzungsszenarien sind extrem vielseitig!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Anhand der Erkenntnisse der vorherigen Untersuchungen lie\u00dfen sich folgende vier Szenarien herausarbeiten:[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44334&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688557256052{background-color: #00cccc !important;}&#8220; z_index=&#8220;&#8220;][vc_column css=&#8220;.vc_custom_1688625748624{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Ergebnisse der vier Phasen<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Busy Day<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>TV l\u00e4uft Tags\u00fcber<\/li>\n<li>Spots greifen Nutzungsverfassung auf<\/li>\n<li>besonders positive Wirkung wichtig: starke Bildinszenierung, Markeneinbindung, besondere Tonspur, nat\u00fcrliche und realistische Produktdarstellung<\/li>\n<li>wenig Wirkung zeigen hier: sehr kurze Spots, zu geringes Branding und zu k\u00fcnstlerische \u00c4sthetik<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;44434&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Work is done<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Spots mit positiver Stimmung wichtig<\/li>\n<li>Produkt anpreisen mit hoher \u00c4sthetik, Sympathie, lustigen Elementen, positiver Ausstrahlung<\/li>\n<li>lange Spots wirken gut<\/li>\n<li>niedrige Wirkung erzielen: \u00fcberm\u00e4\u00dfige Kreativit\u00e4t und zu viel Branding ohne Produktbezug<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44421&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Quality Time<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Werbung stellt pers\u00f6nliches Erlebnis dar<\/li>\n<li>emotionale Spots, Kino-Feeling<\/li>\n<li>besonders positiv wirkt: l\u00e4ngerer Spot, polarisierende und humorvolle Personen, Spannung, \u00dcberraschung und Humor<\/li>\n<li>negativ \u00fcbt sich aus: kurze Spots, Alltagsn\u00e4he und zu sachliche Inhalte<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44414&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Dreaming away<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Feel-Good Werbung, gute Stimmung<\/li>\n<li>positive Merkmale: k\u00fcnstlerische und kreative Welten, humorvolle Darsteller, ansehnliche Bilder<\/li>\n<li>Spot-L\u00e4nge ab 30 Sek. wirkt besonders gut<\/li>\n<li>negative Auswirkungen: grelle Elemente, wenig Kreativit\u00e4t, zu aufregende Handlungen, Allt\u00e4gliche Situationen<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;5&#8243;][vc_single_image image=&#8220;44427&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688120686560{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Die Werbeerinnerung steigt zum Abend hin&#8230;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44366&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688551670386{margin-top: 10px !important;background-color: #131631 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-white\" style=\"text-align: left\">\u00a0Key Take Aways<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44409&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1688557240567{background-color: #00cccc !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">TV- Werbung wirkt immer&#8230;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Ein kurzer \u00dcberblick \u00fcber die Inhalte der Studienergebnisse<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_empty_space height=&#8220;90&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Die Studienergebnisse zeigen, dass TV- Werbung grunds\u00e4tzlich immer wirkt, aber stark von den Nutzungsszenarien abh\u00e4ngig ist.<\/p>\n<p>Die Resultate zeigen:[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"color: #00008b\">&#8211; Die Werbeerinnerung sehr hoch, wenn Zuschauer aufmerksam und fokussiert sind<br \/>\n&#8211;\u00a0 Das Beispiel &#8222;Busy Day&#8220; dokumentiert die schlechteren Bedingungen f\u00fcr den Einfluss von Werbung, weil Zuschauer in dieser Phase durch viele Nebenbesch\u00e4ftigungen abgelenkt sind<br \/>\n&#8211; Werbung kann von Zuschauern aber auch als erholsame Pause im Alltag gewertet werden<\/p>\n<p style=\"color: #00008b\">&#8211; Das Markenimage profitiert von humorvollen Werbespots<br \/>\n&#8211; Bekannte Songs und starke Tonspuren haben positiven Einfluss auf Werbeerinnerung<\/p>\n<p style=\"color: #00008b\">&#8211; Eine klare Fokussierung auf Image- oder Performance-Kampagnen ist hilfreich<\/p>\n<p style=\"color: #00008b\">&#8211; Expertenaussagen und Test-Siegel-Werbemittel kommen am Besten im Busy-Day Szenario an<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688542951031{background-color: #ffffff !important;}&#8220; z_index=&#8220;&#8220;][vc_column css=&#8220;.vc_custom_1688625788033{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Die Datenbasis der Studie<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1688547492393{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_single_image image=&#8220;44404&#8243; img_size=&#8220;large&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1666657253201{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Hier k\u00f6nnen Sie sich einen Zusammenschnitt der Studienpr\u00e4sentation ansehen!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[Deutsch]<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_video link=&#8220;https:\/\/www.youtube.com\/watch?v=InnykjSo62o&#8220; align=&#8220;center&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1688625820392{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-cyan h--t_is-l\">Interessiert an weiteren Details zur Studie &#8220; Mapping the Impact&#8220;?<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Laden Sie die Studienslides hier runter!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFACyCFHU4TIiKRy7p70Y0SVB4fAy6gtWsu1j5N4-XcKCHMY6oyLQMVywhX7YU1YJT-q2w-KRP1e9mTyzBJjOigkXdBaXYol42pOkXp5CPRywpGKCTjXoTUQSlgmPiXCptXcKQBsW8-pxOLsuslV1QywM6bN_NPp6SpQxU_zaqebkCa8QTcTiB6fzDNURMvOeraz8p0e3iTk6a\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#131430\" data-hover-color=\"#131430\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5x5x5x5; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131430;\">Laden Sie die Studie hier runter!<\/a>[\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;41998&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; 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css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4&#8243;][vc_column_text] &#8222;Mapping&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-44331","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sceenforce Studie Mapping the Impact-Neues zur Werbewirkung<\/title>\n<meta name=\"description\" content=\"Die Studie 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