{"id":42356,"date":"2023-01-03T14:01:17","date_gmt":"2023-01-03T12:01:17","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=42356"},"modified":"2026-09-29T15:37:28","modified_gmt":"2026-09-29T13:37:28","slug":"joana-lea-koehler","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/joana-lea-koehler\/","title":{"rendered":"Joana Lea K\u00f6hler"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“140px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“80PX“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431886616056{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_single_image image=“42374″ img_size=“large“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“40″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Joana Lea K\u00f6hler<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10″][vc_column_text css=““]<\/p>\n

Senior Principal Consultant, Head of Brand & Campaign Tracking<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text css=““]<\/p>\n

Joana ist Principal Research Consultant und Head of Brand & Campaign Tracking bei eye square. Sie geh\u00f6rt seit 2022 zur Brand and Media Experience Unit.<\/p>\n

Seit Beginn ihrer Karriere in der Marktforschung im Jahr 2016 ist sie auf Tracking-Studien spezialisiert \u2013 von Markentrackings in bis zu 50 L\u00e4ndern bis hin zur langfristigen und intensiven Begleitung von Werbekampagnen \u00fcber den gesamten Jahresverlauf.<\/p>\n

 <\/p>\n

Mit ihrer umfassenden Erfahrung ist Joana die strategische Ansprechpartnerin f\u00fcr den Bereich Tracking Insights bei eye square.<\/p>\n

Sie verantwortet sowohl Brand- als auch Campaign Trackings, von kontinuierlicher Datenerhebungen \u00fcber Wellen- oder Pre-Post-Messungen. Ihr Ziel ist es, aus umfassenden Datens\u00e4tzen spannende und umsetzbare Insights zu gewinnen und damit die entsprechenden Teams bei den Werbetreibenden von der strategischen Markenf\u00fchrung \u00fcber die Aussteuerung der Mediabudgets bis zur Optimierung der kreativen Umsetzung auf den einzelnen Medienkan\u00e4len zu unterst\u00fctzen.<\/p>\n

 <\/p>\n

Joana hat an der Technischen Universit\u00e4t Ilmenau ihren Bachelor in Angewandten Medien- und Kommunikationswissenschaften sowie ihren Master in Medienwirtschaft mit dem Schwerpunkt Strategisches Management absolviert. Sie ist versiert in impliziten Messmethoden, multivariater Statistik und mit ihrem ausgepr\u00e4gten Sinn f\u00fcr die Analytik und die spannenden Geschichten hinter den Zahlen unsere unbestrittene Queen of Tracking.<\/p>\n

 <\/p>\n

Vor ihrer Zeit bei eye square war sie mehrere Jahre bei Factworks in der Marktforschung t\u00e4tig, wo sie durch internationale, quantitative Studien half, strategische Produkt- und Unternehmensfragen zu beantworten.[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Barmer<\/p>\n

DISH<\/p>\n

Edeka<\/p>\n

NBCUniversal<\/p>\n

OTTO[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“40px“][vc_column_text]<\/p>\n

Erfahrungen<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-4 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-12 vc_hidden-xs“][vc_column_text]freenet<\/span><\/p>\n

Uxeria<\/span>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_column_text]Roman Burkart widmet sich sowohl qualitativen als auch quantitativen Forschungsfragen international t\u00e4tiger Kunden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934882792{background-color: #b424bb !important;}“][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

Brand & Media<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Joana Lea K\u00f6hler<\/p>\n

Telefon +49 30 698144-0<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

koehler@eye-square.com<\/span><\/a>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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