{"id":41987,"date":"2022-11-08T15:34:25","date_gmt":"2022-11-08T13:34:25","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=41987"},"modified":"2022-11-15T14:38:55","modified_gmt":"2022-11-15T12:38:55","slug":"mapping_the_moods","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/","title":{"rendered":"Mapping the Moods"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"MappingThemood\" data-id=\"212\" id=\"SR7_212_1\" class=\"rs-ov-hidden\" data-version=\"6.7.55\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_212_1-259\" data-key=\"259\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_212_1-259-3\" class=\"sr7-layer\">THE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_212_1-259-5\" class=\"sr7-layer\">MAPPING<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_212_1-259-6\" class=\"sr7-layer\">MOODS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_212_1-259-7\" class=\"sr7-layer\">Die Untersuchung von Bewegtbildnutzung in Deutschland<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_212_1-426\" data-key=\"426\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/07\/Inspo1-1024x575-1.png\" data-libid=\"40562\" title=\"Inspo1-1024&#215;575\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAyMi8wNy9JbnNwbzEtMTAyNHg1NzUtMS5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/Screenforcelogo.png\" data-libid=\"41989\" title=\"Screenforcelogo.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL1NjcmVlbmZvcmNlbG9nby5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/e2-logo-2lines-10pxSpace-azure-420x140-1.png\" data-libid=\"41990\" title=\"e2-logo-2lines-10pxSpace-azure-420&#215;140-1.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL2UyLWxvZ28tMmxpbmVzLTEwcHhTcGFjZS1henVyZS00MjB4MTQwLTEucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_212_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_212_1\",el:[500,500,400,300,480],type:'standard',shdw:'0',gh:[500,500,400,300,480],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_212_1\"].state=true;} else if(SR7.PMH[\"SR7_212_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_212_1\"].fn,19);}};SR7.PMH[\"SR7_212_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8220;][vc_empty_space height=&#8220;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Die Screenforce Studienreihe geht noch mehr in die Tiefe<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Die Screenforce Studienreihe geht noch mehr in die Tiefe<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_col-md-4 vc_hidden-md&#8220;][vc_empty_space height=&#8220;25px&#8220;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8222;Mapping the Moods&#8220;<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>Erweitert das Verst\u00e4ndnis von Bewegten Bildern<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Die aktuelle Studie baut auf dieser Grundlage auf und untersucht typische Nutzungsmuster (Stimmungen).<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">F\u00fcr Medienplaner, die Werbung zielgerichtet einsetzen und ihre Wirkung steigern wollen, wird es immer wichtiger zu verstehen, wie das Zielpublikum bewegte Bilder nutzt. Die aktuelle Screenforce-Studie \u201eMapping the Moods\u201c kn\u00fcpft an die Studie &#8222;Track the Success&#8220; an, in der Nutzungsmuster von Zuschauern untersucht wurden, und geht tiefer auf deren Emotionen ein.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Die Studie enth\u00e4lt drei wesentliche Aspekte:<\/p>\n<ul>\n<li><strong>Aus dem Inhalt allein lassen sich keine R\u00fcckschl\u00fcsse auf den Nutzungskontext ziehen<\/strong><\/li>\n<li><strong>Das Medium Fernsehen bietet ein breites Spektrum an Stimmungen<\/strong><\/li>\n<li><strong>SVOD-Nutzungsmuster sind stark eingeschr\u00e4nkt<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201eMoods\u201c wie Emotion und Aufmerksamkeit erg\u00e4nzen Mediaplanungsmetriken. \u201eMapping the Moods\u201c ist die erste umfassende Studie von Screenforce zur Videolandschaft in Deutschland.[\/vc_column_text][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8222;Mapping the Moods&#8220;<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>Erweitert das Verst\u00e4ndnis von Bewegten Bildern<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\"><strong>Die aktuelle Studie baut auf dieser Grundlage auf und untersucht typische Nutzungsmuster (Stimmungen).<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">F\u00fcr Medienplaner, die Werbung zielgerichtet einsetzen und ihre Wirkung steigern wollen, wird es immer wichtiger zu verstehen, wie das Zielpublikum bewegte Bilder nutzt. Die aktuelle Screenforce-Studie \u201eMapping the Moods\u201c kn\u00fcpft an die Studie &#8222;Track the Success&#8220; an, in der Nutzungsmuster von Zuschauern untersucht wurden, und geht tiefer auf deren Emotionen ein.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Die Studie enth\u00e4lt drei wesentliche Aspekte:<\/p>\n<ul>\n<li><strong>Aus dem Inhalt allein lassen sich keine R\u00fcckschl\u00fcsse auf den Nutzungskontext ziehen<\/strong><\/li>\n<li><strong>Das Medium Fernsehen bietet ein breites Spektrum an Stimmungen<\/strong><\/li>\n<li><strong>SVOD-Nutzungsmuster sind stark eingeschr\u00e4nkt<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201eMoods\u201c wie Emotion und Aufmerksamkeit erg\u00e4nzen Mediaplanungsmetriken. \u201eMapping the Moods\u201c ist die erste umfassende Studie von Screenforce zur Videolandschaft in Deutschland.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1666657253201{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8220;][vc_empty_space height=&#8220;25px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Hier geht\u00b4s zum Video!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[German]<\/strong><\/p>\n<p>[\/vc_column_text][vc_video link=&#8220;https:\/\/player.vimeo.com\/video\/757114876?h=8e1762f0cf&#8220; align=&#8220;center&#8220;][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1666657253201{margin-top: 10px !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;90px&#8220;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Hier geht\u00b4s zum Video!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[Deutsch]<\/strong><\/p>\n<p>[\/vc_column_text][vc_video link=&#8220;https:\/\/player.vimeo.com\/video\/757114876?h=8e1762f0cf&#8220; align=&#8220;center&#8220;][vc_empty_space height=&#8220;90px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1651610738404{background-color: #00cccc !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">Welchen Einfluss haben Stimmungen?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Ein kurzer \u00dcberblick \u00fcber die Inhalte der Studie<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Stimmungen erfassen das Genre und die Tageszeit,<br \/>\naber noch viel mehr, vor allem &#8230;<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]- &#8230;das \u201eWarum\u201c der Nutzung<br \/>\n&#8211; &#8230;die Stimmungen<br \/>\n&#8211; &#8230;die Nebent\u00e4tigkeiten<br \/>\n&#8211; &#8230;die Anzahl der Personen<br \/>\n&#8211; &#8230;die psychologischen Bed\u00fcrfnisse<br \/>\n&#8211; &#8230;die Ziele der Videonutzung[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_empty_space height=&#8220;10&#8243;][vc_single_image image=&#8220;41997&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"VideoUsage\" data-id=\"213\" id=\"SR7_213_2\" class=\"rs-ov-hidden\" data-version=\"6.7.55\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_213_2-260\" data-key=\"260\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_213_2-260-5\" class=\"sr7-layer\">Videonutzung ist extrem vielf\u00e4ltig<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_213_2-427\" data-key=\"427\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/VideoUsage\/MM5.png\" data-libid=\"41991\" title=\"MM5.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL1ZpZGVvVXNhZ2UvTU01LnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/VideoUsage\/MM1.png\" data-libid=\"41992\" title=\"MM1.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL1ZpZGVvVXNhZ2UvTU0xLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/VideoUsage\/MM2.png\" data-libid=\"41993\" title=\"MM2.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL1ZpZGVvVXNhZ2UvTU0yLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/VideoUsage\/MM3.png\" data-libid=\"41994\" title=\"MM3.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL1ZpZGVvVXNhZ2UvTU0zLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/Screenforcelogo.png\" data-libid=\"41989\" title=\"Screenforcelogo.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL1NjcmVlbmZvcmNlbG9nby5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/MappingThemood\/e2-logo-2lines-10pxSpace-azure-420x140-1.png\" data-libid=\"41990\" title=\"e2-logo-2lines-10pxSpace-azure-420&#215;140-1.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL01hcHBpbmdUaGVtb29kL2UyLWxvZ28tMmxpbmVzLTEwcHhTcGFjZS1henVyZS00MjB4MTQwLTEucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/revslider\/VideoUsage\/MM4.png\" data-libid=\"41995\" title=\"MM4.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvcmV2c2xpZGVyL1ZpZGVvVXNhZ2UvTU00LnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_213_2\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_213_2\",el:[650,650,500,350,480],type:'standard',shdw:'0',gh:[650,650,500,350,480],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_213_2\"].state=true;} else if(SR7.PMH[\"SR7_213_2\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_213_2\"].fn,19);}};SR7.PMH[\"SR7_213_2\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1651610738404{background-color: #00cccc !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">Welchen Einfluss haben Moods?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Ein kurzer \u00dcberblick \u00fcber die Inhalte der Studie<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Stimmungen erfassen das Genre und die Tageszeit,<br \/>\naber noch viel mehr, vor allem &#8230;[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"color: #00008b\">&#8211; &#8230;das \u201eWarum\u201c der Nutzung<br \/>\n&#8211; &#8230;die Stimmungen<br \/>\n&#8211; &#8230;die Nebent\u00e4tigkeiten<br \/>\n&#8211; &#8230;die Anzahl der Personen<br \/>\n&#8211; &#8230;die psychologischen Bed\u00fcrfnisse<br \/>\n&#8211; &#8230;die Ziele der Videonutzung<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;41997&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Inhaltliche und klassische Variablen sind unzureichend.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Fallstudienpaar: gleiches Alter, gleiche allgemeine Interessen, gemeinsames Haushaltseinkommen, gleiche Ausbildung, gleicher Ort, gleiche Zeit, gleiches Genre.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]ABER:<br \/>\n&#8211; Sie musste fr\u00fch aufstehen,<br \/>\n&#8211; war den ganzen Tag auf der Arbeit gestresst,<br \/>\n&#8211; will bald schlafen gehen und will jetzt nur noch ein bisschen berieselt werden[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]- Er war heute im Urlaub,<br \/>\n&#8211; konnte endlich ausschlafen und den Tag entspannt angehen<br \/>\n&#8211; hat sich den ganzen Tag auf den Filmabend gefreut[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>\u00a0&#8230;es muss also eine bessere Unterscheidung geben!\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;41999&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Fallstudienpaar: gleiches Alter, gleiche allgemeine Interessen, gemeinsames Haushaltseinkommen, gleiche Ausbildung, gleicher Ort, gleiche Zeit, gleiches Genre.<\/p>\n<p>[\/vc_column_text][vc_column_text]ABER:<br \/>\n&#8211; Sie musste fr\u00fch aufstehen,<br \/>\n&#8211; war den ganzen Tag auf der Arbeit gestresst,<br \/>\n&#8211; will bald schlafen gehen und will jetzt nur noch ein bisschen berieselt werden[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]- Er war heute im Urlaub,<br \/>\n&#8211; konnte endlich ausschlafen und den Tag entspannt angehen<br \/>\n&#8211; hat sich den ganzen Tag auf den Filmabend gefreut[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>\u00a0&#8230;es muss also eine bessere Unterscheidung geben!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;41999&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;90&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220; css=&#8220;.vc_custom_1666668869142{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Inhaltliche und klassische Variablen sind unzureichend.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220; css=&#8220;.vc_custom_1666668728218{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Datenbasis der Tagebuchstudie<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">81<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Teilnehmende<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">1.257<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">individuelle Tagebuch Eintr\u00e4ge<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">15,5<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Eintr\u00e4ge pro Person<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">231<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Zus\u00e4tzlich hochgeladene Mediendateien<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220; css=&#8220;.vc_custom_1589535050244{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Datenbasis der Tagebuchstudie<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">81<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">\u00a0Teilnehmende<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">1.257<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">individuelle Tagebuch Eintr\u00e4ge<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">15,5<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Eintr\u00e4ge pro Person<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">231<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8220;normal&#8220; color=&#8220;#00008b&#8220; thickness=&#8220;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Zus\u00e4tzlich hochgeladene Mediendateien<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220; css=&#8220;.vc_custom_1666668793868{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-cyan h--t_is-l\">Interessiert?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Laden Sie die Studie hier runter!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.screenforce.de\/docs\/default-source\/themenbereiche\/sf_mapping_the_moods.pdf?sfvrsn=8b40b660_2\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#131430\" data-hover-color=\"#131430\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5x5x5x5; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131430;\">Laden Sie die Studie hier runter!<\/a>[vc_empty_space height=&#8220;10&#8243;][vc_single_image image=&#8220;41998&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220; css=&#8220;.vc_custom_1666668905567{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;90&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-cyan h--t_is-l\">Interessiert?<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Laden Sie die Studie hier runter!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;90&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAKb1sQinvNC-E25PtkV6ZQwuitYGEwKDKbopxn_wGpSVIisfOhYwsdjxD3_59pUaKS6UlUnBrs1NKHQsNS5uNIb3i0oasJMwDtYQWnvVsvAPH5dt5PuWmj93WjYY0OhcmIciosI5DLbXvnOcp68Gmp1kSknaha_z8xPcgHmSUEqQqUqLiQffs6gE7P-2yzQxsMGGmKwwI8WC\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#131430\" data-hover-color=\"#131430\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5x5x5x5; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131430;\">Laden Sie die Studie hier runter!<\/a>[\/vc_column][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;41998&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8220;][vc_empty_space height=&#8220;70&#8243;][vc_column_text] Die Screenforce Studienreihe geht noch mehr in die Tiefe [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-sm&#8230;<\/p>\n","protected":false},"author":111,"featured_media":41797,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-41987","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mapping the Mood | Screenforce Study | eye square<\/title>\n<meta name=\"description\" content=\"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 &quot;Mapping the Mood&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapping the Moods\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 &quot;Mapping the Mood&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T12:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/10\/mappingthemoods.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"1029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"12\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/\",\"name\":\"Mapping the Mood | Screenforce Study | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/10\\\/mappingthemoods.jpg\",\"datePublished\":\"2022-11-08T13:34:25+00:00\",\"dateModified\":\"2022-11-15T12:38:55+00:00\",\"description\":\"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 \\\"Mapping the Mood\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/10\\\/mappingthemoods.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/10\\\/mappingthemoods.jpg\",\"width\":1029,\"height\":1029},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/mapping_the_moods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mapping the Moods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mapping the Mood | Screenforce Study | eye square","description":"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 \"Mapping the Mood\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/","og_locale":"de_DE","og_type":"article","og_title":"Mapping the Moods","og_description":"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 \"Mapping the Mood\"","og_url":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/","og_site_name":"eye square","article_modified_time":"2022-11-15T12:38:55+00:00","og_image":[{"width":1029,"height":1029,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/10\/mappingthemoods.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"12\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/","url":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/","name":"Mapping the Mood | Screenforce Study | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/10\/mappingthemoods.jpg","datePublished":"2022-11-08T13:34:25+00:00","dateModified":"2022-11-15T12:38:55+00:00","description":"Erfahren Sie hier mehr \u00fcber die neue, gemeinsame Studie von eye square und Screenforce \u2013 \"Mapping the Mood\"","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/mapping_the_moods\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/10\/mappingthemoods.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/10\/mappingthemoods.jpg","width":1029,"height":1029},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Mapping the Moods"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/41987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=41987"}],"version-history":[{"count":9,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/41987\/revisions"}],"predecessor-version":[{"id":42057,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/41987\/revisions\/42057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/41797"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=41987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}