{"id":41054,"date":"2022-08-26T07:40:47","date_gmt":"2022-08-26T05:40:47","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=41054"},"modified":"2024-09-04T14:41:06","modified_gmt":"2024-09-04T12:41:06","slug":"dr-giulia-manca","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/dr-giulia-manca\/","title":{"rendered":"Dr. Giulia Manca"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“140px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“80PX“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431886616056{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_single_image image=“49388″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“40″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Dr. Giulia Manca<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=“0px“][vc_column_text css=““]<\/p>\n

Senior Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text css=““]Giulia Manca arbeitet als Senior Research Consultant in der Brand and Media Experience Unit von eye square. Nach ihrem Bachelor in Psychologie an der Universit\u00e0 Vita-Salute San Raffaele in Mailand schloss sie ihren Master an der Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen ab, wo sie auch ihre Doktorarbeit in Neurowissenschaften verfasste. Ihre Dissertation konzentrierte sich auf Augenbewegungen und darauf, wie das Gehirn systematische Fehler in der Augenmotorik korrigiert. Diese wissenschaftliche Grundlage hat es ihr erm\u00f6glicht, tiefere Einblicke in die Funktionsweise menschlicher Wahrnehmung und Aufmerksamkeit zu gewinnen, was besonders in der Marktforschung von unsch\u00e4tzbarem Wert ist.<\/p>\n

 <\/p>\n

Giulia interessiert sich besonders f\u00fcr Eye-Tracking und Forschungsmethoden, insbesondere im Bereich der quantitativen Forschung. Durch ihre Arbeit in der Marktforschung ist sie in der Lage, komplexe Daten aus Eye-Tracking-Studien und anderen neurowissenschaftlichen Methoden zu interpretieren, um wertvolle Insights f\u00fcr Marken und Medien zu generieren. Sie ist fasziniert davon, wie Medienerlebnisse durch ein besseres Verst\u00e4ndnis von Aufmerksamkeit und Wahrnehmung optimiert werden k\u00f6nnen. Dabei betont sie die Bedeutung der Messung impliziter Reaktionen, um authentische Reaktionen einzufangen und Marken sowie Medien zu helfen, ansprechenderen und effektiveren Content zu gestalten. Ihre Expertise in der Marktforschung erm\u00f6glicht es ihr, die Br\u00fccke zwischen wissenschaftlicher Forschung und praktischen Anwendungen zu schlagen, was zu innovativen L\u00f6sungen f\u00fcr die Herausforderungen in der Markenkommunikation f\u00fchrt.<\/p>\n

[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text]
\n[\/vc_column_text][vc_column_text css=““]Google
\nDouble Verify
\nSnapchat
\nMediaMarkt Saturn
\nPlayground XYZ
\nDeichmann[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text css=““]<\/p>\n

Publikationen, Lectures & Talks<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text css=““]„Measurement of gaze using smartphones, an applied consumer research case study of social media ad perception patterns in the US.“<\/strong> TEAP 2024 Regensburg (Tagung experimentell arbeitender Psycholog:innen; Conference of Experimental Psychologists), March 2024<\/p>\n

 <\/p>\n

„To understand attention we need context“<\/strong> BVDW (Bundesverband Digitale Wirtschaft) Sitzung Fokusgruppe Digital Marketing Quality, May 2024<\/p>\n

 <\/p>\n

Lecture on Neuromarketing at ESSEM Athen 2024<\/strong> (European Sommer School Eye Movements), September 2024[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1661492342240{background-color: #b424bb !important;}“ z_index=““][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Giulia Manca<\/p>\n

+49 30 698144-78<\/p>\n

manca@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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