{"id":39976,"date":"2022-06-15T11:44:29","date_gmt":"2022-06-15T09:44:29","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=39976"},"modified":"2023-02-07T16:43:36","modified_gmt":"2023-02-07T14:43:36","slug":"whitepaper-fast-bold-beautiful","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/whitepaper-fast-bold-beautiful\/","title":{"rendered":"Whitepaper Social Video Ads Fast Bold Beautiful"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][rev_slider_vc alias=“media-attention-benchmark-11″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1494940571697{background-color: #f0f0f0 !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1499062904476{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″ offset=“vc_col-md-6″][\/vc_column][vc_column width=“1\/2″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“20″][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1610379926398{background-color: #f0f0f0 !important;}“ z_index=““][vc_column width=“2\/3″ offset=“vc_col-lg-offset-2 vc_col-md-offset-2″][vc_empty_space height=“20″][vc_column_text css=“.vc_custom_1655286063278{margin-top: 20px !important;}“]<\/p>\n

Smartphone Eye-Tracking Studie<\/span><\/h1>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1655389764092{margin-top: 20px !important;}“]<\/p>\n

Wie erhalten Sie die meiste Aufmerksamkeit f\u00fcr Video-Werbekreationen in den sozialen Medien?<\/h2>\n

[\/vc_column_text][vc_empty_space height=“20″][vc_column_text css=“.vc_custom_1655288508267{margin-top: 20px !important;}“]<\/p>\n

Diese neue, umfassende Studie \u00fcber Smartphone-Werbung zeigt, wie lange Nutzer Facebook-, Instagram- und YouTube-Videowerbung wirklich ansehen und wie erfolgreiche Smartphone-Werbung aussieht. Auch wenn es den Anschein haben mag, dass der Erfolg von Bewegtbild-Werbung in den sozialen Medien einem Gl\u00fccksspiel \u00e4hnelt, ist erfolgreiche Werbung in Wirklichkeit das Ergebnis guter Kreativit\u00e4t.<\/p>\n

 <\/p>\n

Zus\u00e4tzlich erkl\u00e4rt diese Studie den psychologischen Kontext, in dem sich die Wahrnehmungsmomente von Nutzern in den sozialen Medien abspielen. Sie lernen mehr \u00fcber den gesamten Prozess der menschlichen Wahrnehmung, insbesondere das System 0, das Reize und Botschaften schon in einem fr\u00fchen Stadium aufnimmt, und in Erinnerung und Aktivit\u00e4t umsetzen kann.<\/p>\n

[\/vc_column_text][vc_empty_space height=“10″][vc_column_text css=“.vc_custom_1655219963959{margin-top: 20px !important;}“]<\/p>\n

\n
„The most interesting fact: creativity is implicit and ironically absorbed by System 0 of the digital sphere. That’s why a quick, powerful and beautiful appearance will pay off.“<\/strong><\/span><\/h5>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space height=“10″][vc_column_text css=“.vc_custom_1655288273682{margin-top: 20px !important;}“]<\/p>\n

Das „Fast, Bold Beautiful“-Whitepaper erkl\u00e4ren Ihnen die menschliche Wahnehmung mit einem wissenschaftlichen Blick, und Sie erhalten die Key Findings dieser Studie, die Ihnen dabei helfen, die Performance ihrer Video Ads in sozialen Medien zu steigern. Au\u00dferdem erhalten sie ein Update zum eye square „Media-Attetnion-Benchmark“, um die Betrachtungsdauer und die Wirkung von Werbung in unterschiedlichen Medien besser zu verstehen.<\/p>\n

[\/vc_column_text][vc_empty_space height=“60″]Studie entdecken<\/a>[vc_empty_space height=“100″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Further studies<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“27770″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]eye square
\n(2018)<\/p>\n

 <\/p>\n

„So fast – so live – so colorful “<\/p>\n

Successfully use the diversity of social media advertising<\/p>\n

.[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“27771″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Facebook & eye square
\n(2018)<\/p>\n

 <\/p>\n

Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“27772″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]ZMG newspaper marketing company & eye square (2018)<\/p>\n

 <\/p>\n

Study: Perception of newspaper statements.<\/p>\n

Message from ZMG: „Right on the ball“<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“27773″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]eye square & BVG
\n(2018)<\/p>\n

 <\/p>\n

Large public transport study<\/a>,<\/p>\n

What do passengers want when they buy tickets on their smartphones?<\/p>\n

[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26494″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26496″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Str\u00f6er & eye square
\n(2017)<\/p>\n

 <\/p>\n

Joy on the Internet (Article Research & Results)<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26497″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26499″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]BVDW & eye square
\n(2016)<\/p>\n

 <\/p>\n

Power of Mobile Creation,<\/p>\n

(Results of the OVK study)[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26498″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26500″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26501″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“26502″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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