{"id":35121,"date":"2020-11-17T15:10:32","date_gmt":"2020-11-17T13:10:32","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=35121"},"modified":"2026-09-29T15:01:01","modified_gmt":"2026-09-29T13:01:01","slug":"marvin-vogt","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/marvin-vogt\/","title":{"rendered":"Marvin Vogt"},"content":{"rendered":"

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Marvin Vogt<\/h2>\n

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Senior Research Consultant, Head of Media Insights<\/h3>\n

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Marvin arbeitet als Head of Media Insights bei eye square und ist seit 2020 Teil der Brand and Media Experience Unit. Als Markt- und Konsumpsychologe ist er der strategische Ansprechpartner f\u00fcr den gesamten Themenbereich Media und verantwortet Studien zu Werbewirkung, Markenwahrnehmung und Mediennutzung \u2013 von klassischen TV-Formaten \u00fcber Streaming bis zu digitalen Plattformen und Social Media. Sein Fokus liegt auf komplexen, l\u00e4nder\u00fcbergreifenden Grundlagenstudien.<\/p>\n

 <\/p>\n

Seinen Master in Marketing and Consumer Psychology schloss Marvin mit Auszeichnung an der University of Sussex ab. Davor hat er Wirtschaftspsychologie in Osnabr\u00fcck studiert, zudem ist er ausgebildeter Bankkaufmann. Vom Branchenmagazin planung&analyse wurde er in die Liste \u201eWho’s Who der Marktforschung \u2013 30 um die 30\u201c gew\u00e4hlt. Seit 2026 ist er Jurymitglied bei den Effie Awards Germany.<\/p>\n

 <\/p>\n

Neben seiner T\u00e4tigkeit als Marktforscher gibt Marvin seit vielen Jahren sein Fachwissen und seine Leidenschaft f\u00fcr empirische Markt- und Konsumforschung auch als Dozent weiter: An der Hochschule f\u00fcr Wirtschaft und Recht Berlin hat er einen Lehrauftrag f\u00fcr Marketing inne, dar\u00fcber hinaus ist er Beiratsmitglied an mehreren Hochschulen in Deutschland.<\/p>\n

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Highlights<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]<\/p>\n

2026 – Interview<\/a> mit der Rundschau f\u00fcr den Lebensmittelhandel zur Fu\u00dfball-WM<\/p>\n

 <\/p>\n

2026 – Interview<\/a> mit W&V zum Thema Emotionen in der Werbung<\/p>\n

 <\/p>\n

2025 – Interview<\/a> mit dem Markenartikel Magazin zum Thema Bewegtbild-Trends<\/p>\n

 <\/p>\n

2024 – Auszeichnung: ARF Winning Paper f\u00fcr \u201eInto the Wild\u201c<\/p>\n

 <\/p>\n

2023 – Auszeichnung: ARF Winning Paper f\u00fcr \u201eMapping the Impact\u201c<\/p>\n

 <\/p>\n

2023 – Auszeichnung: Horizont The Real Impact Award f\u00fcr \u201cMapping the Impact\u201d<\/p>\n

 <\/p>\n

2022 – Interview<\/a> mit marktforschung.de zum Thema Nutzungsverfassung beim TV<\/p>\n

 <\/p>\n

2021 – Auszeichnung: ARF Winning Paper f\u00fcr \u201eTrack the Success\u201c<\/p>\n

 <\/p>\n

2021 – Interview<\/a> mit marktforschung.de zum Thema Unterschiede in der Werbewirkung<\/p>\n

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REFERENZEN (AUSWAHL)<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]<\/p>\n

audible<\/p>\n

Disney<\/p>\n

e.on<\/p>\n

Procter & Gamble<\/p>\n

Screenforce<\/p>\n

SevenOne<\/p>\n

Unilever<\/p>\n

Yahoo<\/p>\n

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Methodik & Themen<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]<\/p>\n

Marvin arbeitet sowohl mit qualitativen als auch quantitativen Forschungsans\u00e4tzen f\u00fcr international t\u00e4tige Kunden. Neben vielf\u00e4ltigen Untersuchungen zu Marketing- und Werbekampagnen gilt sein besonderes Interesse dem individuellen Wahrnehmen und Erleben von Marken. Einen weiteren Schwerpunkt seiner Arbeit bildet die Erforschung psychologischer Effekte von Werbung im Kontext verschiedener Medien und Medieninhalte, etwa durch Gattungsstudien.<\/p>\n

 <\/p>\n

Abseits davon ist er auch auf dem Gebiet der gesellschafts- und politikwissenschaftlichen Forschung aktiv. Aus diesen Projekten zum Thema Fl\u00fcchtlingsengagement und gesellschaftliche Diskussionskultur sind bereits mehrere Ver\u00f6ffentlichungen entstanden, darunter zwei B\u00fccher.<\/p>\n

[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“]LinkedIn<\/a>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934882792{background-color: #b424bb !important;}“][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Marvin Vogt
\n<\/span><\/p>\n

Telefon +49 30 698144-0<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

marvin.vogt@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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