{"id":32088,"date":"2020-05-04T15:40:45","date_gmt":"2020-05-04T13:40:45","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=32088"},"modified":"2023-01-11T14:10:03","modified_gmt":"2023-01-11T12:10:03","slug":"eye-tracking","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/eye-tracking\/","title":{"rendered":"EYE-TRACKING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"eye-trackingslider\" data-id=\"146\" id=\"SR7_146_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_146_1-174\" data-key=\"174\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_146_1-174-5\" class=\"sr7-layer\">in Real Life Context<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_146_1-174-6\" class=\"sr7-layer\">Eye Tracking<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_146_1-174-26\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/de\/smartphone-eyetracking\/\" target=\"_self\" rel=\"nofollow\">Smartphone<\/a>\n\t\t\t\t\t\t\t<a id=\"SR7_146_1-174-27\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/de\/headmounted-eye-tracking\/\" target=\"_self\" rel=\"nofollow\">Headmounted<\/a>\n\t\t\t\t\t\t\t<a id=\"SR7_146_1-174-28\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/de\/webcam-eye-tracking\/\" target=\"_self\" rel=\"nofollow\">Webcam<\/a>\n\t\t\t\t\t\t\t<a id=\"SR7_146_1-174-29\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/de\/desktop-eye-tracking\/\" target=\"_self\" rel=\"nofollow\">Desktop<\/a>\n\t\t\t\t\t\t\t<a id=\"SR7_146_1-174-30\" class=\"sr7-layer\" 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background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<h1 id=\"art_h-main\" class=\"t_is-azur\">Eye Tracking<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 id=\"art_h-sub\" class=\"t_is-azur\">visuelle Aufmerksamkeit in der Kommunikation<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<h3 id=\"art_h-col\" class=\"t_is-azur art_col-left\">Blicke verfolgen,<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 id=\"art_h-col\" class=\"t_is-azur art_col-left\">Fokussierung verstehen &amp;<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 id=\"art_h-col\" class=\"t_is-azur art_col-left padding-btm-300em\">Interesse vorhersagen<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column offset=&#8220;vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Die visuelle Aufmerksamkeit (System O) ist die essentielle Grundlage f\u00fcr die weiteren psychologischen Prozesse, etwa das F\u00fchlen (System 1) und Denken (System 2). Diese Aufmerksamkeit ist jedoch begrenzt. Eye Tracking ist hierbei eine wichtige Methode f\u00fcr Kommunikation-, Produkt- und Konsumentenforschung und kann an allen Touchpoints eingesetzt werden. Implizite, also unbewusste Prozesse, die unsere visuelle Aufmerksamkeit beeinflussen, k\u00f6nnen mittels Eye Tracking besser verstanden werden. Diese Erkenntnisse helfen, die Wahrnehmung und Entscheidungsprozesse Ihrer Kunden zu verstehen.<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">&#8222;Die Blickbewegungsforschung wird oft als eine der wichtigsten erg\u00e4nzenden Methoden im Toolset des Neuromarketings angesehen (de Oliveira Joaquim dos Santos, Caldeira de Oliveira, Rocha, &amp; Giraldi, 2015). Dies liegt daran, dass Augenbewegungen und damit die visuelle Aufnahme zeitliche Voraussetzungen f\u00fcr die meisten nachfolgenden neuronalen Prozesse sind. Aus diesem Grund wird die visuelle Aufmerksamkeit als universelle Voraussetzung f\u00fcr die Wirksamkeit aller Marketingbem\u00fchungen angesehen.&#8220;\u00a0 &#8211; er\u00f6rtern eye squares Research Director Dr. Matthias Rothensee und COO\/CMO Philipp Reiter in <a href=\"https:\/\/www.springer.com\/gp\/book\/9783030200831\">&#8222;Eye Movement Research&#8220;.<\/a><br \/>\nWeitere Einblicke in die Blickbewegungsforschung erhalten Sie in unseren <a href=\"https:\/\/www.eye-square.com\/de\/publikationen\/\">Publikationen<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588619666601{margin-top: 10px !important;padding-right: 3% !important;padding-left: 3% !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_column_text]<\/p>\n<h1 id=\"art_h-main\" class=\"t_is-cyan\">Eye Tracking<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 id=\"art_h-sub\" class=\"t_is-cyan padding-btm-100em\">Blicke verfolgen, Fokussierung verstehen &amp; Interesse vorhersagen<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588619524706{margin-top: 10px !important;padding-right: 3% !important;padding-left: 3% !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_col-md-4 vc_hidden-md&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_col-md-8 vc_hidden-md vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"padding-btm-100em\">Die visuelle Aufmerksamkeit (System O) ist die essentielle Grundlage f\u00fcr die weiteren psychologischen Prozesse, etwa das F\u00fchlen (System 1) und Denken (System 2). Diese Aufmerksamkeit ist jedoch begrenzt. Eye Tracking ist hierbei eine wichtige Methode f\u00fcr Kommunikation-, Produkt- und Konsumentenforschung und kann an allen Touchpoints eingesetzt werden. Implizite, also unbewusste Prozesse, die unsere visuelle Aufmerksamkeit beeinflussen, k\u00f6nnen mittels Eye Tracking besser verstanden werden. Diese Erkenntnisse helfen, die Wahrnehmung und Entscheidungsprozesse Ihrer Kunden zu verstehen.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">&#8222;Die Blickbewegungsforschung wird oft als eine der wichtigsten erg\u00e4nzenden Methoden im Toolset des Neuromarketings angesehen (de Oliveira Joaquim dos Santos, Caldeira de Oliveira, Rocha, &amp; Giraldi, 2015). Dies liegt daran, dass Augenbewegungen und damit die visuelle Aufnahme zeitliche Voraussetzungen f\u00fcr die meisten nachfolgenden neuronalen Prozesse sind. Aus diesem Grund wird die visuelle Aufmerksamkeit als universelle Voraussetzung f\u00fcr die Wirksamkeit aller Marketingbem\u00fchungen angesehen.&#8220;\u00a0 &#8211; er\u00f6rtern eye squares Research Director Dr. Matthias Rothensee und COO\/CMO Philipp Reiter in <a href=\"https:\/\/www.springer.com\/gp\/book\/9783030200831\">&#8222;Eye Movement Research&#8220;.<\/a><br \/>\nWeitere Einblicke in die Blickbewegungsforschung erhalten Sie in unseren <a href=\"https:\/\/www.eye-square.com\/de\/publikationen\/\">Publikationen<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220; css=&#8220;.vc_custom_1589535050244{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;50&#8243;][vc_column_text css=&#8220;.vc_custom_1673438745209{padding-bottom: 0.5em !important;}&#8220;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-azur\" style=\"text-align: center\">Eye Tracking Methoden<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Das Eye Tracking-Setup bietet ein breites Spektrum an Technologien und m\u00f6glichen Aufzeichnungsszenarien. Dabei sind wir Technologief\u00fchrer und verf\u00fcgen \u00fcber umfassende <a href=\"https:\/\/www.eye-square.com\/de\/media-benchmark\/\">Benchmarks<\/a> f\u00fcr alle Methoden. F\u00fcr jede Forschungsfrage, jedes Testszenario, egal ob qualitativ oder quantitativ, k\u00f6nnen unterschiedliche Systeme eingesetzt werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1588690676687{padding-right: 3% !important;padding-left: 3% !important;background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220; css=&#8220;.vc_custom_1589535261346{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text css=&#8220;.vc_custom_1589535166802{padding-bottom: 0.5em !important;}&#8220;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center\">Eye Tracking Methoden<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Das Eye Tracking-Setup bietet ein breites Spektrum an Technologien und m\u00f6glichen Aufzeichnungsszenarien. Dabei sind wir Technologief\u00fchrer und verf\u00fcgen \u00fcber umfassende <a href=\"https:\/\/www.eye-square.com\/de\/media-benchmark\/\">Benchmarks<\/a> f\u00fcr alle Methoden. F\u00fcr jede Forschungsfrage, jedes Testszenario, egal ob qualitativ oder quantitativ, k\u00f6nnen unterschiedliche Systeme eingesetzt werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1588855878997{background-color: #f0f0f0 !important;}&#8220; el_id=&#8220;flex&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1\/5 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p id=\"col-h_the-5-et-appl\" class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-azur\" style=\"text-align: center\">SMARTPHONE<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_single_image image=&#8220;32226&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow_circle_2&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; el_id=&#8220;appl-col&#8211;img&#8220; el_class=&#8220;appl-col&#8211;img&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/smartphone-eyetracking\/&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]Nativ auf Android oder iOS \u00fcber die Kamera des Smartphones Aufmerksamkeit messen.\u00a0 Die Nutzer k\u00f6nnen von zu Hause aus an Ihrer Studie teilnehmen und Apps oder Prototypen begutachten.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1\/5 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-azur\" style=\"text-align: center\">HEADMOUNTED<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_single_image image=&#8220;32227&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow_circle_2&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/headmounted-eye-tracking\/&#8220; el_class=&#8220;appl-col&#8211;img&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]Messen Sie die Aufmerksamkeit Ihrer Kunden in HD mit dem Pupil Eye-Tracker. Das leichte Gewicht und die Selbstkalibrierung erm\u00f6glicht einen schnellen Start ohne an Qualit\u00e4t zu verlieren.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1\/5 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-azur\" style=\"text-align: center\">WEBCAM<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_single_image image=&#8220;32228&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow_circle_2&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/webcam-eye-tracking\/&#8220; el_class=&#8220;appl-col&#8211;img&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]Mit der Webcam messen wir kosteng\u00fcnstig und schnell Blickverl\u00e4ufe. Nutzer k\u00f6nnen einfach und bequem von zu Hause aus mit einer Webcam und Browser an Studien teilnehmen.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1\/5 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-azur\" style=\"text-align: center\">DESKTOP<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_single_image image=&#8220;32229&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow_circle_2&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/desktop-eye-tracking\/&#8220; el_class=&#8220;appl-col&#8211;img&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]Die Aufzeichnung mit einem speziellen Eye Tracking Ger\u00e4t am Monitor oder Display erzielt\u00a0eine besonders genaue Messung und eine automatisierte Analyse von Eye Tracking Daten.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1\/5 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-azur\" style=\"text-align: center\">VIRTUAL REALITY<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_single_image image=&#8220;32230&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow_circle_2&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/virtual-reality-research\/&#8220; el_class=&#8220;appl-col&#8211;img&#8220;][vc_empty_space height=&#8220;25&#8243;][vc_column_text]VR ist ein innovatives Mittel, um Konsumenten in eine k\u00fcnstliche Welt eintauchen zu lassen. Dort k\u00f6nnen sie mit Produkten so interagieren, als w\u00e4ren sie in einer echten Umgebung.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1588688379356{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; row_negative_margin=&#8220;disable_negative_margin&#8220; 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background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-xs-12&#8243; css=&#8220;.vc_custom_1588625038028{padding-top: 48px !important;padding-bottom: 48px !important;}&#8220;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-azur h--t_is-l\" style=\"text-align: center\">Eye Tracking<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-azur h--t_is-l\" style=\"text-align: center\">Use Cases \u2013 Beispiele<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1588625271412{margin-bottom: 24px !important;}&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;.vc_custom_1673438957232{margin-bottom: 2em !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;background-color: #007fff !important;border-left-color: #007fff !important;border-right-color: #007fff !important;border-top-color: #007fff !important;border-bottom-color: #007fff !important;}&#8220;]<\/p>\n<p class=\"t_is-white btn-link t_is_medium\" style=\"text-align: center\">User<br \/>\nExperience<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/usabilitytest\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Websites<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/smartphone-eyetracking\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Click-Dummies on mobile<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/automotive-research\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Automotive<\/a>[\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;.vc_custom_1673438977282{margin-bottom: 2em !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;background-color: #007fff !important;border-left-color: #007fff !important;border-right-color: #007fff !important;border-top-color: #007fff !important;border-bottom-color: #007fff !important;}&#8220;]<\/p>\n<p class=\"t_is-white btn-link t_is_medium\" style=\"text-align: center\">Brand &amp; Media<br \/>\nExperience<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/spot-test-bewegtbild\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Werbespots<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/digital-ad-performance\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Online Ads<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/print-ooh\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Print &amp; OOH<\/a>[\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;.vc_custom_1673439000811{margin-bottom: 2em !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;background-color: #007fff !important;border-left-color: #007fff !important;border-right-color: #007fff !important;border-top-color: #007fff !important;border-bottom-color: #007fff !important;}&#8220;]<\/p>\n<p class=\"t_is-white btn-link t_is_medium\" style=\"text-align: center\">Shopper<br \/>\nExperience<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/regal-test\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Regal Design<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/packungsdesign-test\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Packungsdesign<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/handzettel-test\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Handzettel<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/ecommerce-a-b-test\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">E-Com<\/a><a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/retail-media-test\/\" target=\"_self\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; margin: 0px 0px 24px 0px; \">Retail Media Test<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1588625406678{background-color: #e4eef4 !important;}&#8220;][vc_column offset=&#8220;vc_col-xs-12&#8243; css=&#8220;.vc_custom_1588625038028{padding-top: 48px !important;padding-bottom: 48px !important;}&#8220;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-azur h--t_is-m\" style=\"text-align: center\">Kontaktieren Sie uns, wenn Sie Eye-Tracking besser verstehen wollen<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1588750306034{background-color: #e4eef4 !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1588752094189{padding-top: 2em !important;padding-right: 2em !important;padding-bottom: 2em !important;padding-left: 2em !important;background-image: url(https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/04\/RING.png?id=32116) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;10em&#8220; css=&#8220;.vc_custom_1588750528270{margin-right: 5em !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1588769649100{padding-bottom: 24px !important;}&#8220;]<\/p>\n<p class=\"p--t_is-xl t_is-regular t_is-darkroyal\" style=\"text-align: center\">Erfahren Sie mehr zu Eye Tracking in einem unserer Webinare!<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/webinare\/#WebinarSys0\" target=\"_blank\" data-hover-background-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-m t_is-medium  qode-button-shadow\" style=\"color: #007fff; border-color: #007fff; text-transform: none; margin: 0px 0px 48px 0; \">Webinar: System0<\/a>[vc_empty_space height=&#8220;10em&#8220; css=&#8220;.vc_custom_1588750528270{margin-right: 5em !important;}&#8220;][\/vc_column][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1588752101893{padding-right: 10% !important;}&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-5 vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;15em&#8220; css=&#8220;.vc_custom_1597055146099{margin-right: 5em !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1588753392025{padding-top: 36px !important;padding-bottom: 24px !important;}&#8220;]<\/p>\n<p class=\"p--t_is-m t_is-darkroyal\" style=\"text-align: left\">Wir freuen uns von Ihnen zu h\u00f6ren!<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/kontakt\/\" target=\"_blank\" data-hover-background-color=\"#007fff\" data-hover-border-color=\"#007fff\" data-hover-color=\"#ffffff\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium\" style=\"color: #007fff; border-color: #007fff; font-weight: 600; text-transform: none; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; \">Kontaktieren Sie uns<i class=\"qode_icon_font_awesome fa fa-paper-plane qode_button_icon_element\" style=\"color: #007fff\"><\/i><\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; z_index=&#8220;&#8220; css=&#8220;.vc_custom_1588750306034{background-color: #e4eef4 !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1589552177741{padding-right: 2em !important;padding-left: 2em !important;background-image: url(https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/04\/RING.png?id=32116) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8220; offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_col-md-6 vc_hidden-md vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8220;.vc_custom_1588751716026{padding-bottom: 24px !important;}&#8220;]<\/p>\n<p class=\"p--t_is-xl t_is-regular\" style=\"text-align: center\">Erfahren Sie mehr zu Eye Tracking in einem unserer Webinaren!<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/webinare\/#WebinarSys0\" target=\"_blank\" data-hover-background-color=\"#00b4ff\" data-hover-color=\"#000066\" class=\"qbutton  big_large_full_width center default h--t_is-m t_is-medium  qode-button-shadow\" style=\"color: #000066; text-transform: none; margin: 0px 0px 48px 0; \">Webinar: System0<\/a>[\/vc_column][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1588752128556{padding-right: 10% !important;}&#8220; offset=&#8220;vc_hidden-lg vc_col-md-offset-1 vc_col-md-5 vc_hidden-md vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8220;.vc_custom_1588753433135{padding-top: 36px !important;padding-bottom: 24px !important;}&#8220;]<\/p>\n<p class=\"p--t_is-m t_is-darkroyal\" style=\"text-align: left\">Wir freuen uns von Ihnen zu h\u00f6ren!<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/kontakt\/\" target=\"_blank\" data-hover-background-color=\"#00b4ff\" data-hover-border-color=\"#00b4ff\" data-hover-color=\"#000066\" class=\"qbutton  big_large_full_width center default h--t_is-s t_is-medium  qode-button-shadow\" style=\"color: #000066; border-color: #000066; text-transform: none; margin: 0 0 24px 0; \">Kontaktieren Sie uns<i class=\"qode_icon_font_awesome fa fa-paper-plane qode_button_icon_element\" style=\"color: #000066\"><\/i><\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;32113&#8243; img_size=&#8220;500&#215;270&#8243; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Wahrnehmung unter Konkurrenzdruck<\/strong><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_column_text]Den idealen visuellen Kontakt mit unserem Kunden stellen wir uns im Allgemeinen so vor:<\/p>\n<ul>\n<li>Ihre Kommunikation f\u00e4llt ihrem Kunden zum richtigen Zeitpunkt auf<\/li>\n<li>der Blick streift sie nicht nur kurz, sondern vertieft sich in ihr Motiv<\/li>\n<li>der Kunde exploriert und verarbeitet die dargestellten Informationen komplett.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In Gegenwart der vielf\u00e4ltigen Reize und Motivationen unseres Alltages wird dieser Ablauf einer erfolgreichen Kommunikation jedoch selten erreicht: Weniger als ein Drittel der f\u00fcr uns sichtbaren Elemente in Medien und auf Produkten wird von uns fokussiert und weniger als 15% werden komplett betrachtet.[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_single_image image=&#8220;30596&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;img_link_large&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]Mit ausgewertet wurden 62 Elemente einer E-Commerce Website, 23 Einstellungen eines TV Spots (Betrachtung bei konkurrierendem Umfeld (Magazin und mobiles Ger\u00e4t)), 75 Produktangebote in einem Kosmetik Regal[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Seit 20 Jahren haben wir den Blick des Konsumenten im Visier<\/strong><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_column_text]eye square treibt seit \u00fcber 20 Jahren die Entwicklung von Eye Tracking voran und ist Pionier in der Kombination und Anwendung von Eye Tracking in der Marktforschung. Wir entwickeln selbst die High End Software, die es f\u00fcr die Darbietung und Analyse braucht. Nur so k\u00f6nnen wir die Aufmerksamkeitserl\u00e4ufe genau verstehen und echten Mehrwert aus der Analyse ziehen.[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;70px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437391426746{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text] Eye Tracking [\/vc_column_text][vc_column_text] visuelle Aufmerksamkeit in der Kommunikation [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220;&#8230;<\/p>\n","protected":false},"author":11,"featured_media":18120,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-32088","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - 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