{"id":31007,"date":"2020-02-05T12:34:35","date_gmt":"2020-02-05T10:34:35","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=31007"},"modified":"2022-06-10T12:06:16","modified_gmt":"2022-06-10T10:06:16","slug":"in-context-experience-research","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/in-context-experience-research\/","title":{"rendered":"In Context Experience Research"},"content":{"rendered":"

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In Context
\nExperience Research<\/h1>\n

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A fun and safe
\nresearch platform<\/h1>\n

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In Context Experience Research<\/h1>\n

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A fun and safe research platform<\/h1>\n

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In Context Insights<\/h2>\n

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In Context Insights<\/h2>\n

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In Context Insights<\/strong><\/h2>\n

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Show your test-ad <\/strong><\/span>in the authentic viewing context of Facebook, YouTube, Instagram<\/span>\u00a0and other platforms.<\/span><\/span><\/p>\n

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Show your test-ad <\/strong><\/span>in the authentic viewing context of Facebook, YouTube, Instagram<\/span>\u00a0and other platforms.<\/span><\/p>\n

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Testen Sie ihre Kreation<\/strong> in dem authentischen Umfeld von Facebook, YouTube, Instagram <\/span>und anderen Plattformen.<\/span><\/p>\n

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Track how well the ad maintains the viewer’s interest<\/strong> through to completion.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580312275306{background-color: #f0f0f8 !important;}“][vc_column width=“5\/12″ offset=“vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_col-xs-4 vc_hidden-xs“][vc_single_image image=“31406″ img_size=“full“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“64px“][\/vc_column][vc_column width=“7\/12″ offset=“vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_col-xs-8 vc_hidden-xs“][vc_column_text]<\/p>\n

Track how well the ad maintains the viewer’s interest<\/strong> through to completion.<\/span><\/p>\n

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Verfolgen Sie, wie gut Ihre Anzeige das Interesse der Nutzer<\/strong> aufrechterh\u00e4lt.<\/span><\/p>\n

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Measure the impact of your ad <\/strong>on product awareness, consideration and purchase intent via e-commerce shopping behavior.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space height=“64px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580312251348{background-color: #f0f0f8 !important;}“][vc_column width=“5\/12″ offset=“vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_col-xs-4 vc_hidden-xs“][vc_single_image image=“31387″ img_size=“full“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“64px“][\/vc_column][vc_column width=“7\/12″ offset=“vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_col-xs-8 vc_hidden-xs“][vc_column_text]<\/p>\n

Measure the impact of your ad <\/strong>on product awareness, consideration and purchase intent via e-commerce shopping behavior.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580312237656{background-color: #f0f0f8 !important;}“][vc_column width=“1\/2″ offset=“vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-3 vc_hidden-sm vc_col-xs-4 vc_hidden-xs“][vc_single_image image=“31009″ img_size=“full“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“96px“][\/vc_column][vc_column width=“5\/6″ offset=“vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-8 vc_hidden-xs“][vc_column_text]<\/p>\n

Messen Sie den Einfluss Ihrer Kreation<\/strong> auf die Produktwahrnehmung und Kaufabsicht mithilfe des E-Commerce Shopping Verhaltens.<\/p>\n

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In Context<\/strong> Testing erm\u00f6glicht valide Produkt- und Anzeigentests im Kontext beliebter Medienplattformen wie Amazon, Instagram und YouTube.<\/p>\n

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In Context<\/strong> Platform ist eine vielseitige, unterhaltsame und aufschlussreiche Forschungsumgebung. Sie bietet einen neuartigen, hoch skalierbaren Ansatz zur Optimierung von Werbeeffekten und Kampagnen und bietet Panel Teilnehmern und Marken eine datensichere Alternative zu Werbetests mit realen Nutzern und Tracking-Studien.<\/p>\n

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Watch Case Example<\/h2>\n

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Watch Case Example<\/h2>\n

[\/vc_column_text][vc_empty_space height=“24″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580389766562{background-color: #f0f0f8 !important;}“][vc_column width=“3\/4″ css=“.vc_custom_1580297293111{margin-top: -40px !important;}“ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Fallbeispiel ansehen<\/strong><\/h2>\n

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Das Video zeigt den A\/B-Test einer H\u00e4agen Dazs Anzeige. Beachten Sie hierbei die dynamischen Live-Inhalte des Instagram In Context-Feeds.<\/p>\n

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Questions & Answers<\/h2>\n

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Questions & Answers<\/h2>\n

[\/vc_column_text][vc_empty_space height=“72″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“3\/4″ css=“.vc_custom_1580297293111{margin-top: -40px !important;}“ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Fragen & Antworten<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=“72″][\/vc_column][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1580297285615{margin-top: -40px !important;}“][vc_single_image image=“31017″ img_size=“32px“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31467″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

What are typical applications
\nof the In Context platform?<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31465″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580734260109{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

What are typical applications
\nof the In Context platform?<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31465″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580734268424{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

What are typical applications
\nof the In Context platform?<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580734277548{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1580734281630{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31018″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Was sind die Vorteile
\nvon In Context Testing?<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31465″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580316827867{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

What are the benefits
\nof In Context testing?<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-2″][vc_single_image image=“31465″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-10″ css=“.vc_custom_1580316805208{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

What are the benefits of In Context testing?<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10″ css=“.vc_custom_1580320734103{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

In a nutshell, you can only judge a Facebook advertisement if you see it on Facebook (i.e. \u2018in context\u2019). This has technical and psychological reasons; on one hand, the interaction and playback properties of the ad formats are part of the advertising experience. The YouTube \u201cSkip\u201d button and the auto-play videos in the Facebook Newsfeed are well-known examples. In contrast, Instagram\u2019s \u201cStories\u201d and \u201cTagged Products\u201d offers completely new presentation and interaction options.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

In addition, surfing on platforms such as YouTube or Instagram is associated with certain expectations and informational goals. A created concept that takes into account the user\u2019s particular mode of reception can greatly benefit from the presentation and affiliation with the platform\u2019s context. If this doesn\u2019t happen, the risk is that the advertising will be experienced as misplaced and as a disturbance and ultimately harm the brand and the platform.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-12 vc_hidden-xs“ css=“.vc_custom_1580321027354{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

In a nutshell, you can only judge a Facebook advertisement if you see it on Facebook (i.e. \u2018in context\u2019). This has technical and psychological reasons; on one hand, the interaction and playback properties of the ad formats are part of the advertising experience. The YouTube \u201cSkip\u201d button and the auto-play videos in the Facebook Newsfeed are well-known examples. In contrast, Instagram\u2019s \u201cStories\u201d and \u201cTagged Products\u201d offers completely new presentation and interaction options.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

In addition, surfing on platforms such as YouTube or Instagram is associated with certain expectations and informational goals. A created concept that takes into account the user\u2019s particular mode of reception can greatly benefit from the presentation and affiliation with the platform\u2019s context. If this doesn\u2019t happen, the risk is that the advertising will be experienced as misplaced and as a disturbance and ultimately harm the brand and the platform.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Kurz gesagt k\u00f6nnen Sie eine Facebook Werbung nur beurteilen, wenn Sie sie auch auf Facebook (also \u2018in context‘) gezeigt bekommen. Das hat technische und psychologische Ursachen: Einerseits sind die Interaktions- und Abspieleigenschaften der Formate Teil des Erlebens der Werbung: Der YouTube „Skip“ Button und die automatisch abspielenden Videos im Facebook Newsfeed sind bekannte Beispiele daf\u00fcr; Instagram „Stories“ und „Tagged Products“ bieten dagegen v\u00f6llig neuartige Darstellungs- und Interaktionsm\u00f6glichkeiten.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Au\u00dferdem ist das Surfen auf Plattformen wie YouTube oder Instagram mit bestimmten Erwartungen und Informationszielen verbunden. Ein Kreationskonzept, das diesen speziellen Rezeptionsmodus das Nutzers ber\u00fccksichtigt, kann von der Gegenwart und der Assoziation mit dem Plattformkontext stark profitieren. Passiert dies nicht, wird riskiert, dass die Werbung deplatziert und st\u00f6rend erscheint und letztlich der Marke und der Plattform schadet.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31018″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Wo steht In Context im Vergleich
\nzu alternativen L\u00f6sungen?<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31465″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580316827867{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

How does it compare
\nto alternative solutions?<\/h3>\n

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How does it compare to alternative solutions?<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10″ css=“.vc_custom_1580320734103{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

One competitive approach is to play the to-be-tested creations in small scale batches on platforms like Facebook or Youtube and to attempt to re-engage with the respondents in an online panel to conduct a questionnaire. This approach is strongly tied to the respective media platforms, while our approach is time-efficient and allows comparisons across all major media platforms. <\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Furthermore, more brands and media have decided to limit experimentation with live users and the sharing of their user data. Instead, they choose focused studies with informed study participants. Our closed up test environments have no access to personal data and minimize the risk of drafts being shared and distributed. Our approach is faster, platform-independent as well as cross-platform, maximizing data security for the participants and the brand.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-12 vc_hidden-xs“ css=“.vc_custom_1580321027354{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

One competitive approach is to play the to-be-tested creations in small scale batches on platforms like Facebook or Youtube and to attempt to re-engage with the respondents in an online panel to conduct a questionnaire. This approach is strongly tied to the respective media platforms, while our approach is time-efficient and allows comparisons across all major media platforms. <\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Furthermore, more brands and media have decided to limit experimentation with live users and the sharing of their user data. Instead, they choose focused studies with informed study participants. Our closed up test environments have no access to personal data and minimize the risk of drafts being shared and distributed. Our approach is faster, platform-independent as well as cross-platform, maximizing data security for the participants and the brand.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Ein konkurrierender Ansatz besteht darin, die zu testenden Kreationen in kleinem Umfang live auf Facebook oder YouTube auszuspielen und zu versuchen, die entsprechenden Facebook- oder YouTube-Nutzer anschlie\u00dfend in einem Online-Panel wieder zu finden und zu befragen. Dieser Ansatz ist stark an die jeweilige Medien-Plattform gebunden, w\u00e4hrend unser Ansatz sehr zeiteffizient und vergleichbar \u00fcber alle gro\u00dfen Medien-Plattformen hinweg funktioniert.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Auch entscheiden sich immer mehr Marken und Medien daf\u00fcr, Experimente mit Live-Nutzern und den Austausch von Nutzerdaten zu beschr\u00e4nken und durch gezielte Studien mit informierten Studienteilnehmern zu ersetzen. Unsere abgeschlossene Testumgebung hat keinen Zugriff auf pers\u00f6nliche Daten und minimiert u.a. auch das Risiko, dass Entw\u00fcrfe geteilt und verbreitet werden.\u00a0Unser Ansatz ist also schneller, funktioniert plattform-unabh\u00e4ngig und plattform-\u00fcbergreifend und maximiert die Datensicherheit f\u00fcr die Testperson und die Marke.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31018″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Welche Daten<\/strong>
\nliefert es?<\/strong><\/h3>\n

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What data outputs
\ndoes it provide?<\/h3>\n

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What data outputs does it provide?<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10″ css=“.vc_custom_1580320734103{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Our data output is very versatile and allows our customers to benchmark with all their current live campaign data. The most important ad performance metric we provide is the view retention (also known as „visible playtime“). This value is also passed on directly to the subsequent follow-up survey. The survey can thus take into account whether the advertised product has become visible in the video and specifically ask the participants why they skipped or scrolled away. Viewer retention (moment of skip) data is also a valuable insight to inform the creative design optimization process.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-12 vc_hidden-xs“ css=“.vc_custom_1580321027354{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Our data output is very versatile and allows our customers to benchmark with all their current live campaign data. The most important ad performance metric we provide is the view retention (also known as „visible playtime“). This value is also passed on directly to the subsequent follow-up survey. The survey can thus take into account whether the advertised product has become visible in the video and specifically ask the participants why they skipped or scrolled away. Viewer retention (moment of skip) data is also a valuable insight to inform the creative design optimization process.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Unsere Datenausgaben sind sehr vielseitig und erlauben unseren Kunden ein Benchmarking mit allen g\u00e4ngigen Live-Kampagnen-Daten, die ihnen vorliegen. Der wichtigste Ad-Performance-Kennwert, den wir liefern, ist die \u201cAudience-Retention\u201d (auch \u201csichtbare Abspieldauer\u201d). Dieser Wert wird auch direkt an die anschlie\u00dfende Nachbefragung weitergereicht. Die Befragung kann so ber\u00fccksichtigen, ob das beworbene Produkt im Video sichtbar wurde und gezielt nachfragen, warum in einer bestimmten Szene geskippt oder weggescrollt wurde. Viewer-Retention Daten (auch „der Moment des Skippens“) bieten zudem wertvolle Insights f\u00fcr die Analyse zur Diagnose und Optimierung von Kreationen.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580329141058{background-color: #f0f0f8 !important;}“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″ offset=“vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_col-md-5 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs“][vc_column_text css=“.vc_custom_1580326901146{padding-top: 16px !important;padding-right: 8px !important;padding-bottom: 16px !important;padding-left: 8px !important;background-color: #131631 !important;}“]<\/p>\n

Safety & Rich Experiences<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580326377028{background-color: #f0f0f8 !important;}“][vc_column offset=“vc_hidden-sm“][vc_empty_space][vc_empty_space][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″ offset=“vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=“.vc_custom_1580326901146{padding-top: 16px !important;padding-right: 8px !important;padding-bottom: 16px !important;padding-left: 8px !important;background-color: #131631 !important;}“]<\/p>\n

Safety & Rich Experiences<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327949030{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31019″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Datensicherheit f\u00fcr
\nTeilnehmer und Marken<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327955466{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31503″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580316827867{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

Data-safety for
\nparticipants and brands<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580328925428{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-2″][vc_single_image image=“31503″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-10″ css=“.vc_custom_1580316805208{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

Data-safety for participants and brands<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327934212{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10″ css=“.vc_custom_1580320734103{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

The test environment consists of firmly constrained replications of popular media and apps that can be loaded in the private mode of a mobile browser.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Data recording is limited to merely visibility durations and interactions with the researched media elements – access to personal data, URLs or cookie data is not possible.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Further, brands will profit from the data-safety of our In Context Technology: Creations and product designs are protected from uncontrolled distribution.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327925650{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-12 vc_hidden-xs“ css=“.vc_custom_1580321027354{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

The test environment consists of firmly constrained replications of popular media and apps that can be loaded in the private mode of a mobile browser.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Data recording is limited to merely visibility durations and interactions with the researched media elements – access to personal data, URLs or cookie data is not possible.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Further, brands will profit from the data-safety of our In Context Technology: Creations and product designs are protected from uncontrolled distribution.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327919516{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Die Testumgebung besteht aus fest eingegrenzten Replikationen g\u00e4ngiger Medien und Apps, die im privaten Modus eines mobilen Browsers geladen werden k\u00f6nnen.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Die Datenaufzeichnung beschr\u00e4nkt sich lediglich auf die Betrachtungsdauer und die Interaktionen mit den recherchierten Medienelementen – ein Zugriff auf pers\u00f6nliche Daten, URLs oder Cookie-Daten ist nicht m\u00f6glich.<\/p>\n

[\/vc_column_text][vc_empty_space height=“16px“][vc_column_text el_class=“text-p-facts“]<\/p>\n

Au\u00dferdem profitieren Marken von der Datensicherheit unserer In-Context-Technologie: Kreationen und Produktdesigns sind vor einer unkontrollierter Verbreitung gesch\u00fctzt.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327911936{background-color: #f0f0f8 !important;}“][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327949030{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-sm vc_hidden-xs“][vc_single_image image=“31019″ img_size=“144px“ qode_css_animation=““][\/vc_column][vc_column width=“3\/4″ offset=“vc_hidden-sm vc_hidden-xs“][vc_column_text]<\/p>\n

Teilnehmer<\/strong>
\nErlebnis<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327955466{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-2 vc_hidden-xs“][vc_single_image image=“31503″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_col-xs-10 vc_hidden-xs“ css=“.vc_custom_1580316827867{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

Participants‘
\nexperience<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327961416{background-color: #f0f0f8 !important;}“][vc_column width=“1\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-2″][vc_single_image image=“31503″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-10″ css=“.vc_custom_1580316805208{padding-right: 16px !important;}“][vc_column_text]<\/p>\n

Participants‘ experience<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327934212{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10″ css=“.vc_custom_1580332023853{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

The test subjects are offered a broad selection of live media to inform and entertain themselves according to their natural media use. The survey experience requires a very low involvement of the participant. It is often described as entertaining and useful and thereby facilitates recruiting of critical panel demographics.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327925650{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_col-sm-offset-2 vc_col-xs-12 vc_hidden-xs“ css=“.vc_custom_1580332019460{padding-right: 32px !important;}“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

The test subjects are offered a broad selection of live media to inform and entertain themselves according to their natural media use. The survey experience requires a very low involvement of the participant. It is often described as entertaining and useful and thereby facilitates recruiting of critical panel demographics.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327919516{background-color: #f0f0f8 !important;}“][vc_column width=“5\/6″ offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2 vc_hidden-sm vc_col-xs-offset-2 vc_col-xs-10 vc_hidden-xs“][vc_empty_space][vc_column_text el_class=“text-p-facts“]<\/p>\n

Den Teilnehmern wird eine breite Auswahl an Live-Medien angeboten, um sich entsprechend ihrer nat\u00fcrlichen Mediennutzung zu informieren und zu unterhalten. Die Untersuchung erfordert kein hohes Involvement der Teilnehmer. Sie wird oft als unterhaltsam und praktisch beschrieben und erleichtert dadurch die Rekrutierung kritischer Panel-Demographien.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1580327911936{background-color: #f0f0f8 !important;}“][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm“][vc_empty_space][vc_empty_space][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner offset=“vc_col-xs-12″][vc_column_text css=“.vc_custom_1580899312840{padding-top: 16px !important;padding-right: 8px !important;padding-bottom: 16px !important;padding-left: 8px !important;background-color: #131631 !important;}“]<\/p>\n

Kontaktieren Sie uns f\u00fcr weitere Informationen \u00fcber In Context Research<\/span><\/h2>\n

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Inhalt entsperren<\/a> Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div> <\/div> <\/div><\/div> [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“40″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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