{"id":28158,"date":"2019-03-27T18:34:40","date_gmt":"2019-03-27T16:34:40","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?page_id=28158"},"modified":"2022-07-28T14:06:52","modified_gmt":"2022-07-28T12:06:52","slug":"whitepaper-gute-apps-gute-besserung","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/whitepaper-gute-apps-gute-besserung\/","title":{"rendered":"Gute Apps, gute Besserung"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;]<\/p>\n<p>[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#131631&#8243; css=&#8220;.vc_custom_1521646290199{background-color: #ffffff !important;}&#8220;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"whitepaper-therapieapps\" data-id=\"114\" id=\"SR7_114_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_114_1-115\" data-key=\"115\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_114_1-115-26\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/03\/Banner1920x800.png\" alt=\"\" title=\"Banner1920x800\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_114_1-115-15\" class=\"sr7-layer\">GUTE APPS, GUTE BESSERUNG<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_114_1-115-19\" class=\"sr7-layer\">Studie zur Akzeptanz und Optimierbarkeit \n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_114_1-115-20\" class=\"sr7-layer\">therapiebegleitender Apps\n<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_114_1-425\" data-key=\"425\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/10\/e2-logo-RGB-rec-rand5-128px.jpg\" data-libid=\"26883\" title=\"e2-logo-RGB-rec-rand5-128px\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAxOC8xMC9lMi1sb2dvLVJHQi1yZWMtcmFuZDUtMTI4cHguanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/10\/logo-adessomobile.png\" data-libid=\"26881\" title=\"logo adessomobile\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAxOC8xMC9sb2dvLWFkZXNzb21vYmlsZS5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/03\/Banner1920x800.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAxOS8wMy9CYW5uZXIxOTIweDgwMC5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_114_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_114_1\",el:[800,800,768,960,720],type:'hero',shdw:'0',gh:[800,800,427,324,200],gw:[1920,1920,1024,778,480],vpt:['-200px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_114_1\"].state=true;} else if(SR7.PMH[\"SR7_114_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_114_1\"].fn,19);}};SR7.PMH[\"SR7_114_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1530684066066{background-color: #f0f0f0 !important;}&#8220;][vc_column css=&#8220;.vc_custom_1658822314457{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}&#8220;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\">Whitepaper<\/h4>\n<h2 class=\"textWeiss\" style=\"text-align: center\">GUTE APPS, GUTE BESSERUNG<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1530627522878{border-top-width: 3px !important;background-color: #f0f0f0 !important;}&#8220;][vc_column][vc_empty_space height=&#8220;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1658822995107{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\">Studie zur Akzeptanz und Optimierbarkeit therapiebegleitender Apps<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][vc_column_text]Apps im Dienste der Gesundheit sind ein wachsender Markt und haben das Potenzial, bei chronischen Krankheiten zum Behandlungserfolg beizutragen. Therapiebegleitende Apps informieren, motivieren und erinnern die Patienten und helfen ihnen so, sich richtig zu verhalten und die Therapie konsequent zu befolgen.<\/p>\n<p>&nbsp;<\/p>\n<p>Um herauszufinden, wie solche Apps im Alltag genutzt werden, welche Funktionen unabdingbar sind und wo Stolpersteine in der Anwendung lauern, f\u00fchrte adesso mobile solutions gemeinsam mit eye square eine Grundlagenstudie durch. Die Studienteilnehmer mit unterschiedlichen Indikationen (u.a. Migr\u00e4ne, Diabetes, Asthma und Psychotherapie) wurden in Tiefeninterviews zu den von ihnen genutzten Apps befragt.[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1658823084198{background-color: #f0f0f0 !important;}&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_single_image image=&#8220;28164&#8243; img_size=&#8220;full&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;50&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAA-GusExLvym1XL77uJo0erLIkzLleueWNBGR6Sh62EVI7byFOoSmoUymORLjqDox4k5_157no7RZAHtvQprbDNWcbuJT5_-5haq7KROwobs94FE0z_GCBN9_jgpZTL5qyxWBLNjxOc4PV8belk7DERuN2NAlRxmK7uvpcrEtkpJGgRsyq337SOJ2890Na_HBPRYL3AzIMzD\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Studie entdecken<\/a>[vc_empty_space height=&#8220;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1522241699962{background-color: #ffffff !important;}&#8220;][vc_column][vc_empty_space height=&#8220;40&#8243;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1521646946144{background-color: #ffffff !important;}&#8220;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;color: #00b4ff\">Weitere Studien<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;26876&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/whitepaper-mobil-mit-barrieren\/&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]adesso mobile solutions &amp; eye square (2018)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-mobil-mit-barrieren\/\">Mobil mit Barrieren:<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-mobil-mit-barrieren\/\">Mobile Apps auf dem Pr\u00fcfstand<\/a>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;26820&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]eye square<br \/>\n(2018)<\/p>\n<p>&nbsp;<\/p>\n<p>&#8222;So schnell &#8211; so live &#8211; so bunt&#8220;<\/p>\n<p>Erfolgreich die Vielfalt von Social Media Advertising nutzen[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;26750&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]Facebook &amp; eye square<br \/>\n(2018)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/\">Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;27646&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/eye-square.com\/de\/whitepaper-oepnv\/&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]eye square &amp; BVG<br \/>\n(2018)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/whitepaper-oepnv\/\">Gro\u00dfe \u00d6PNV Studie<\/a>,<\/p>\n<p style=\"text-align: left\">Was w\u00fcnschen sich die Fahrg\u00e4ste beim Kauf von Tickets auf dem Smartphone<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25475&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]Google &amp; eye square<br \/>\n(2017)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf\">Performance von Mobile Search<\/a><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/de-de\/insights\/kundeneinblicke\/konsumenten-orientieren-sich-auf-smartphone-schneller-als-auf-desktop\/\">Bericht Google<\/a>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25480&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.research-results.de\/fachartikel\/2016\/ausgabe-6\/mit-einem-laecheln-im-gesicht.html&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p>Str\u00f6er &amp; eye square<br \/>\n(2017)<\/p>\n<p>&nbsp;<\/p>\n<p>Freude im Internet (Artikel Research &amp; Results)<br \/>\n[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25479&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/BamS_Emotionsstudie_2017.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]Bild am Sonntag &amp; eye square<br \/>\n(2017)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/BamS_Emotionsstudie_2017.pdf\">Von Herzklopfen zu Kaufimpulsen<\/a>.<\/p>\n<p>Die gro\u00dfe Emotionsstudie 2017.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25482&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]BVDW &amp; eye square<br \/>\n(2016)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf\">Power of Mobile Creation<\/a>,<\/p>\n<p>(Ergebnisse der OVK Studie)[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25883&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.mediaimpact.de\/dl\/27552203\/Werbung_bei_BILD_wirkt_short.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]media impact &amp; eye square<br \/>\n(2017)<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"removed_link\" title=\"https:\/\/www.mediaimpact.de\/dl\/27552203\/Werbung_bei_BILD_wirkt_short.pdf\">Werbung bei BILD wirkt!<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25877&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.mediaimpact.de\/dl\/26241628\/BILD_Best_Case_Kfz.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]media impact &amp; eye square<br \/>\n(2015)<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"removed_link\" title=\"https:\/\/www.mediaimpact.de\/dl\/26241628\/BILD_Best_Case_Kfz.pdf\">Auf der \u00dcberholspur:\u00a0So wirken KFZ-Anzeigen in BILD<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;25882&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.mediaimpact.de\/dl\/18908532\/Ergebnisse_stylebook_20150107.pdf&#8220;][vc_empty_space height=&#8220;15&#8243;][vc_column_text]axel springer\/media impact &amp; 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