{"id":26752,"date":"2018-10-10T17:00:47","date_gmt":"2018-10-10T15:00:47","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=26752"},"modified":"2022-09-02T12:36:32","modified_gmt":"2022-09-02T10:36:32","slug":"whitepaper-social-media-advertising","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/whitepaper-social-media-advertising\/","title":{"rendered":"So schnell – so live – so bunt. Wie nutzen Sie erfolgreich die Vielfalt von Social Media Advertising?"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ background_color=“#131631″ css=“.vc_custom_1659011909165{background-color: #ffffff !important;}“ z_index=““][vc_column][vc_single_image image=“26823″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684066066{background-color: #f0f0f0 !important;}“][vc_column css=“.vc_custom_1658758667830{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}“][vc_column_text]<\/p>\n

Whitepaper<\/h4>\n

SO SCHNELL – SO LIVE – SO BUNT<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530627522878{border-top-width: 3px !important;background-color: #f0f0f0 !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530627537173{background-color: #f0f0f0 !important;}“][vc_column][vc_column_text]<\/p>\n

Wie nutzen Sie erfolgreich die Vielfalt von Social Media Advertising?<\/h4>\n

[\/vc_column_text][vc_empty_space height=“40″][vc_column_text]Der Faktor Mensch: welche Rolle spielt die psychologische Offenheit der Nutzer, ihre Rezeptivit\u00e4t auf Markenbotschaften, im dynamisch wachsenden Social Media Advertising? Wie geht man mit der Vielfalt sozialer Netzwerke und der daraus resultierenden Individualit\u00e4t der Social Media Filterblasen der Kunden um?<\/p>\n

 <\/p>\n

Wir stellen Erkenntnisse aus einer gro\u00dfen Social Media Studie mit 3000 Nutzern vor. Diese zeigen, dass Social Network nicht gleich Social Network ist. Deshalb braucht es einen standardisierten, realistischen Testansatz um die Wirksamkeit von Social Media Plattformen konsistent zu beziffern. Wir zeigen anhand der Live Ad Plattform, wie Werbekontakte f\u00fcr experimentelle Studien in den pers\u00f6nlichen Newsfeeds von Studienteilnehmern hergestellt und ihre Wirkung standardisiert \u00fcberpr\u00fcft werden.<\/p>\n

 <\/p>\n

Zahlreiche Cases aus der Praxis verdeutlichen, welche Forschungsfragen aus Kreation, Media und Vermarktung sich durch die Live Ad Plattform erstmals umfassend beantworten lassen.[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684471537{border-top-width: 3px !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1658758202354{background-color: #ffffff !important;}“ z_index=““][vc_column width=“2\/3″ css=“.vc_custom_1530684878685{background-color: #f0f0f0 !important;}“ offset=“vc_col-md-offset-3 vc_col-md-6 vc_col-xs-12″][vc_single_image image=“26820″ img_size=“full“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“50px“]Studie entdecken<\/a>[vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1522241699962{background-color: #ffffff !important;}“][vc_column][vc_empty_space height=“40″][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1521646946144{background-color: #ffffff !important;}“][vc_column][vc_column_text]<\/p>\n

Weitere Studien<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″][vc_single_image image=“25113″ img_size=“medium“ alignment=“center“ style=“vc_box_border“ border_color=“mulled_wine“ qode_css_animation=““][vc_empty_space height=“15″][vc_column_text]eye square
\n(2018)<\/p>\n

 <\/p>\n

„So schnell – so live – so bunt“<\/p>\n

Erfolgreich die Vielfalt von Social Media Advertising nutzen[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“26750″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/“][vc_empty_space height=“15″][vc_column_text]Facebook & eye square
\n(2018)<\/p>\n

 <\/p>\n

Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“26749″ img_size=“medium“ alignment=“center“ style=“vc_box_border“ border_color=“orange“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.die-zeitungen.de\/forschung-studien\/zeitungswerbung\/wahrnehmung-von-zeitungsanzeigen.html“][vc_empty_space height=“15″][vc_column_text]ZMG Zeitungs Marketing Gesellschaft & eye square (2018)<\/p>\n

 <\/p>\n

Studie: Wahrnehmung von Zeitungsaussagen<\/a>.<\/p>\n

Meldung von ZMG: „Ganz bei der Sache“<\/a>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“29190″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/whitepaper-oepnv\/“][vc_empty_space height=“15″][vc_column_text]eye square & BVG
\n(2018)<\/p>\n

 <\/p>\n

Gro\u00dfe \u00d6PNV Studie<\/a>,<\/p>\n

Was w\u00fcnschen sich die Fahrg\u00e4ste beim Kauf von Tickets auf dem Smartphone<\/p>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684471537{border-top-width: 3px !important;}“][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″][vc_single_image image=“25475″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf“][vc_empty_space height=“15″][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance von Mobile Search<\/a><\/p>\n

Bericht Google<\/a>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25480″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.research-results.de\/fachartikel\/2016\/ausgabe-6\/mit-einem-laecheln-im-gesicht.html“][vc_empty_space height=“15″][vc_column_text]<\/p>\n

Str\u00f6er & eye square
\n(2017)<\/p>\n

 <\/p>\n

Freude im Internet (Artikel Research & Results)
\n[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25479″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/BamS_Emotionsstudie_2017.pdf“][vc_empty_space height=“15″][vc_column_text]Bild am Sonntag & eye square
\n(2017)<\/p>\n

 <\/p>\n

Von Herzklopfen zu Kaufimpulsen<\/a>.<\/p>\n

Die gro\u00dfe Emotionsstudie 2017.[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25482″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf“][vc_empty_space height=“15″][vc_column_text]BVDW & eye square
\n(2016)<\/p>\n

 <\/p>\n

Power of Mobile Creation<\/a>,<\/p>\n

(Ergebnisse der OVK Studie)[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684471537{border-top-width: 3px !important;}“][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″][vc_single_image image=“25883″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.mediaimpact.de\/dl\/27552203\/Werbung_bei_BILD_wirkt_short.pdf“][vc_empty_space height=“15″][vc_column_text]media impact & eye square
\n(2017)<\/p>\n

 <\/p>\n

Werbung bei BILD wirkt!<\/span>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25877″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.mediaimpact.de\/dl\/26241628\/BILD_Best_Case_Kfz.pdf“][vc_empty_space height=“15″][vc_column_text]media impact & eye square
\n(2015)<\/p>\n

 <\/p>\n

Auf der \u00dcberholspur:\u00a0So wirken KFZ-Anzeigen in BILD<\/span>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25882″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.mediaimpact.de\/dl\/18908532\/Ergebnisse_stylebook_20150107.pdf“][vc_empty_space height=“15″][vc_column_text]axel springer\/media impact & eye square (2015)<\/p>\n

 <\/p>\n

Ad Insight Test mit Eye Tracking (stylebook.de)<\/span>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25879″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.mediaimpact.de\/dl\/17316364\/20140318_ASMI_Video_Contextuals_MaFo_NEU.pdf“][vc_empty_space height=“15″][vc_column_text]axel springer\/media impact & eye square (2014)<\/p>\n

 <\/p>\n

Werbewirkung des Contextual Video Ad (gofeminin.de)<\/span>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684471537{border-top-width: 3px !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_column width=“2\/3″ css=“.vc_custom_1534234768075{background-color: #f0f0f0 !important;}“ offset=“vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs“][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ background_color=“#131631″ css=“.vc_custom_1659011909165{background-color: #ffffff !important;}“ z_index=““][vc_column][vc_single_image image=“26823″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684066066{background-color: #f0f0f0 !important;}“][vc_column css=“.vc_custom_1658758667830{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color:…<\/p>\n","protected":false},"author":16,"featured_media":26820,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-26752","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSo schnell - so live - so bunt. 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