{"id":25563,"date":"2018-07-03T17:09:02","date_gmt":"2018-07-03T15:09:02","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=25563"},"modified":"2022-07-28T09:33:57","modified_gmt":"2022-07-28T07:33:57","slug":"whitepaper-oepnv","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/whitepaper-oepnv\/","title":{"rendered":"Tickets auf dem Smartphone \u2013 Das w\u00fcnschen sich Fahrg\u00e4ste im \u00d6PNV"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ background_color=“#131631″ css=“.vc_custom_1521646290199{background-color: #ffffff !important;}“][vc_column offset=“vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-1 vc_col-xs-12″][vc_single_image image=“25564″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684066066{background-color: #f0f0f0 !important;}“][vc_column css=“.vc_custom_1658818091723{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}“][vc_column_text]<\/p>\n

Die gro\u00dfe \u00d6PNV-Studie<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530627522878{border-top-width: 3px !important;background-color: #f0f0f0 !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530627537173{background-color: #f0f0f0 !important;}“][vc_column][vc_column_text]<\/p>\n

Was w\u00fcnschen sich die Fahrg\u00e4ste
\nbeim Kauf von Tickets auf dem Smartphone<\/h4>\n

[\/vc_column_text][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Deutschlandweit nutzen 81 Prozent der Bev\u00f6lkerung ein Smartphone (Statista, 2017). Damit ist es zur Selbstverst\u00e4ndlichkeit geworden, online eine Verbindung zu einem Fahrziel des \u00d6PNVs zu suchen. Warum aber ist der mobile Ticketkauf in Deutschland noch nicht weiter verbreitet? Welche H\u00fcrden und Unsicherheiten \u00fcberwunden werden m\u00fcssen, um den digitalen Ticketkauf zu optimieren und f\u00fcr die Fahrg\u00e4ste attraktiver zu machen, wurde in einer umfassenden Marktforschungsstudie des Institutes eye square GmbH untersucht.<\/p>\n

[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1530684471537{border-top-width: 3px !important;}“][vc_column][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1658993481543{background-color: #ffffff !important;}“ z_index=““][vc_column width=“2\/3″ css=“.vc_custom_1530684878685{background-color: #f0f0f0 !important;}“ offset=“vc_col-md-offset-3 vc_col-md-6 vc_col-xs-12″][vc_single_image image=“25814″ img_size=“full“ qode_css_animation=““][vc_empty_space height=“50px“]Studie entdecken<\/a>[vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1522241699962{background-color: #ffffff !important;}“][vc_column][vc_empty_space height=“40″][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1521646946144{background-color: #ffffff !important;}“][vc_column][vc_column_text]<\/p>\n

Weitere Studien<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″][vc_single_image image=“25475″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf“][vc_empty_space height=“15″][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance von Mobile Search<\/a><\/p>\n

Bericht Google<\/a>[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25480″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.research-results.de\/fachartikel\/2016\/ausgabe-6\/mit-einem-laecheln-im-gesicht.html“][vc_empty_space height=“15″][vc_column_text]<\/p>\n

Str\u00f6er & eye square
\n(2017)<\/p>\n

 <\/p>\n

Freude im Internet (Artikel Research & Results)
\n[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25479″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/BamS_Emotionsstudie_2017.pdf“][vc_empty_space height=“15″][vc_column_text]Bild am Sonntag & eye square
\n(2017)<\/p>\n

 <\/p>\n

Von Herzklopfen zu Kaufimpulsen<\/a>.<\/p>\n

Die gro\u00dfe Emotionsstudie 2017.[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“25482″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf“][vc_empty_space height=“15″][vc_column_text]BVDW & eye square
\n(2016)<\/p>\n

 <\/p>\n

Power of Mobile Creation<\/a>,<\/p>\n

(Ergebnisse der OVK Studie)[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“50″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1494952173086{background-color: #f0f0f0 !important;}“][vc_column][vc_empty_space height=“0″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1470754503143{background-color: #f0f0f0 !important;}“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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