{"id":24699,"date":"2018-01-17T12:24:44","date_gmt":"2018-01-17T10:24:44","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=24699"},"modified":"2021-03-15T17:44:07","modified_gmt":"2021-03-15T15:44:07","slug":"memex-2018-munich","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/memex-2018-munich\/","title":{"rendered":"MEMEX 2018 \u2013 M\u00fcnchen"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg“][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1″][vc_single_image image=“24707″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1496402184692{margin-top: -80px !important;}“][vc_column][vc_column_text]<\/p>\n

\u00dcBER TECHNIK UND KUNST DER ERFOLGREICHEN KUNDENBER\u00dcHRUNG<\/strong><\/p>\n

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Unsere Fachtagung fand am 16. M\u00e4rz 2018 in M\u00fcnchen statt.<\/p>\n

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Angelehnt an die Fragen rund um Receptivity, referierten zahlreiche namhafte Experten in den R\u00e4umlichkeiten von KANTAR TNS in M\u00fcnchen.<\/p>\n

Wir danken allen Beteiligten, Vortragenden, Partnern und Besuchern f\u00fcr dieses erfolgreiche und innovative Zusammenkommen!<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“80″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column css=“.vc_custom_1494941050417{margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}“][vc_column_text]<\/p>\n

memex 2018\u00a0M\u00dcNCHEN
\nReceptivity<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1494940571697{background-color: #f0f0f0 !important;}“][vc_column][vc_empty_space height=“80″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1496399488548{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″ offset=“vc_col-md-6″][vc_empty_space height=“20″][vc_column_text css=“.vc_custom_1562933603817{margin-top: 20px !important;}“]<\/p>\n

Receptivity
\n\u00dcber Technik und Kunst der erfolgreichen Kundenber\u00fchrung<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1496399507734{background-color: #f0f0f0 !important;}“][vc_column offset=“vc_col-md-offset-6 vc_col-md-6″][vc_column_text]Angesichts eines wachsenden Angebots an Touchpoints<\/strong>, reagieren die User auf den Ansturm der Kommunikation mit zunehmender Selektion<\/strong>, mit \u00e4u\u00dferen und inneren Filtern.[\/vc_column_text][vc_empty_space height=“20px“][vc_column_text]Mit\u00a0RECEPTIVITY<\/strong> adressieren\u00a0wir die Frage, wo und wie man Menschen in einem aufmerksamen, offenen und positiven Zustand erreicht.<\/strong> Das Verst\u00e4ndnis dieser Momente wird zur entscheidenden Determinante f\u00fcr den Erfolg von Produkt und Kommunikation.[\/vc_column_text][vc_empty_space height=“20px“][vc_column_text]Praktisch stellen sich hier zwei gro\u00dfe Fragen:[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

    \n
  1. Wie\u00a0k\u00f6nnen\u00a0vorhandene Touchpoints erhalten werden?<\/strong><\/span><\/li>\n
  2. An welchen neuen Touchpoints k\u00f6nnen wir Kunden zuk\u00fcnftig\u00a0erreichen?<\/strong><\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=“80″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1496399525559{background-color: #ffffff !important;}“][vc_column width=“1\/2″ offset=“vc_col-md-offset-1 vc_col-md-5″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

    Michael Schiessl spricht \u00fcber Receptivity\u00a0<\/span><\/strong><\/h3>\n

    \u00a0\"\"\u00a0<\/span><\/strong><\/p>\n

    memex 18 in Munich<\/strong><\/span><\/p>\n

    \u00a0\"\"<\/span><\/strong><\/p>\n

    [\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][vc_column width=“1\/2″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1496399541448{background-color: #ffffff !important;}“][vc_column offset=“vc_col-md-offset-6 vc_col-md-6″][vc_column_text]In der\u00a0Konferenz berichten verschiedene Experten aus umfangreichen medien\u00fcbergreifenden Projekten. Wir diskutieren im Schwerpunkt die Frage, wie\u00a0Receptivity<\/em> durch technische und psychologische Methoden messbar und bestimmbar wird:[\/vc_column_text][vc_empty_space height=“40″][vc_column_text]<\/p>\n