{"id":23746,"date":"2017-05-29T15:27:13","date_gmt":"2017-05-29T13:27:13","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=23746"},"modified":"2026-02-06T11:51:04","modified_gmt":"2026-02-06T10:51:04","slug":"consulting-strategy","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/","title":{"rendered":"CONSULTING &amp; STRATEGY"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;23754&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column css=&#8220;.vc_custom_1497354020406{margin-top: -50px !important;background-color: #00b4ff !important;}&#8220; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text]<\/p>\n<h1 class=\"textWeiss\" style=\"text-align: center\">UNIT DIGITAL, CONSULTING &amp; STRATEGY<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 class=\"textWeiss\" style=\"text-align: center\"><strong>DIGITALISIERUNG\u00a0NUTZERGERECHT GESTALTEN<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;36&#8243;][\/vc_column][vc_column width=&#8220;1\/12&#8243; offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-1 vc_col-xs-2&#8243;][vc_empty_space height=&#8220;24&#8243;][vc_single_image image=&#8220;28711&#8243; img_size=&#8220;60&#215;60&#8243; alignment=&#8220;right&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;24&#8243;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-md-6 vc_col-xs-10&#8243;][vc_empty_space height=&#8220;36&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #00b4ff\"><strong>Digitalstrategie<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;24&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Begleitung digitaler Projekte<\/strong> von der Konzeption bis zur Umsetzung.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Tiefenpsychologische Methoden<\/strong> zum Erfassen von Motiven und Barrieren\u00a0<\/span><span style=\"color: #00b4ff\">der Nutzer und zur Bestimmung ihrer Emotionswelten.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">Markenf\u00fchrung im Digitalen<\/span><\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;24&#8243;][vc_single_image image=&#8220;23851&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][vc_column][vc_empty_space height=&#8220;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-1 vc_col-xs-2&#8243;][vc_empty_space height=&#8220;24&#8243;][vc_single_image image=&#8220;23875&#8243; img_size=&#8220;60&#215;60&#8243; alignment=&#8220;right&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;36&#8243;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-md-6 vc_col-xs-10&#8243;][vc_empty_space height=&#8220;36&#8243;][vc_column_text]<\/p>\n<h4 style=\"color: #00b4ff\"><span style=\"color: #00b4ff\"><strong>Digitale Transformation<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;24&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">Nutzerzentrierte Digitalisierungskonzepte<\/span><\/strong>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Change Management:<\/strong> Begleitung des Transformationsprozesses.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">Einf\u00fchrung agiler Methoden<\/span><\/strong>[\/vc_column_text][\/vc_column][vc_column offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;23852&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][vc_column][vc_empty_space height=&#8220;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-1 vc_col-sm-offset-0 vc_col-xs-2&#8243;][vc_empty_space height=&#8220;24&#8243;][vc_single_image image=&#8220;23876&#8243; img_size=&#8220;60&#215;60&#8243; alignment=&#8220;right&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;24&#8243;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-10&#8243;][vc_empty_space height=&#8220;36&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #00b4ff\"><strong>Entwicklungsbegleitende UX<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;24&#8243;][vc_column_text]<span style=\"color: #00b4ff\">Hilfe beim Setup von <strong>Inhouse Test.<\/strong><\/span>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Wir testen f\u00fcr Sie<\/strong>, z. B. mit User Centered Design Methoden.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Schnelle Iterationen<\/strong> von Tests und Designs, auch online.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;23850&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][vc_column][vc_empty_space height=&#8220;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_col-md-8 vc_hidden-sm vc_col-xs-1 vc_hidden-xs&#8220;][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8220;23854&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1497353484340{margin-top: 20px !important;margin-bottom: -60px !important;}&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;60px&#8220;][vc_column_text]<\/p>\n<h4><strong>Wir beraten digitale Unternehmen<br \/>\nund solche, die es werden wollen. <\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Seit 20 Jahren erforschen wir die Beziehung von Mensch und Technik. Unsere Empfehlungen fu\u00dfen auf einem umfassenden Verst\u00e4ndnis des Digitalen sowie des Nutzers und seiner Bed\u00fcrfnisse.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Unsere Arbeit f\u00fchrt zum gesch\u00e4ftlichen Erfolg, weil wir im besonderen Ma\u00dfe die User Experience ernst nehmen.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Vor dem Hintergrund aktueller gesellschaftlicher Trends analysieren wir, wie sich die digitale Transformation auf Ihr Business und Ihre Marke auswirkt.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-md-offset-0 vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;23854&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1497282780544{padding-top: 50px !important;padding-right: 50px !important;padding-left: 50px !important;}&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-6 vc_col-md-6 vc_col-xs-1&#8243;][vc_empty_space height=&#8220;0&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8220;23857&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1497354408950{margin-top: 20px !important;margin-bottom: -60px !important;}&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-1 vc_hidden-sm vc_hidden-xs&#8220;][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;23857&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1497282629823{padding-top: 75px !important;padding-right: 75px !important;padding-bottom: 0px !important;padding-left: 75px !important;}&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;60px&#8220;][vc_column_text]<\/p>\n<h4><strong>Digitalisierung nutzergerecht gestalten<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Mehr und mehr Bereiche des Alltags verschieben sich in die digitale Welt: Kommunizieren, informieren, konsumieren.<\/p>\n<p>Die Digitalisierung ist entsprechend eine Transformation, die alle Branchen erfasst: Produkte und Services werden online angeboten, Herstellungsprozesse und Logistik werden digital abgewickelt, Werbung und Commerce werden digitaler.<\/p>\n<p>Wir glauben, dass das passende digitale Gesch\u00e4ftsmodell f\u00fcr ein Unternehmen zu finden, nicht vordringlich eine Frage des technisch machbaren ist. Um eine erfolgreiche digitale Strategie zu entwickeln, ist es deshalb entscheidend, die Bed\u00fcrfnisse der Nutzer zu verstehen.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Wir begleiten Sie auf dem Weg zur erfolgreichen Umsetzung, und stellen sicher, dass in jeder Phase ihr Kunde im Mittelpunkt steht.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_col-md-8 vc_col-xs-1&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8220;23853&#8243; img_size=&#8220;full&#8220; css=&#8220;.vc_custom_1497353467157{margin-top: 20px !important;margin-bottom: -60px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;60px&#8220;][vc_column_text]<\/p>\n<h4><strong>Change Management im Unternehmen<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]Digitaler Wandel ist f\u00fcr jedes Unternehmen eine Aufgabe, die mehr bedeutet als die Umstellung von analog auf digital: Es m\u00fcssen die Voraussetzungen geschaffen werden, neue digitale Produkte oder Services schnell, risikofreudig und erfolgreich umzusetzen.<br \/>\nDabei helfen Prinzipien der agilen Entwicklung, die h\u00e4ufig im krassen Gegensatz zur bisherigen Unternehmenskultur stehen.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Mit unserer Beratung f\u00fcr digitale Transformation unterst\u00fctzen wir dabei, die Voraussetzungen f\u00fcr den Wandel im Unternehmen zu schaffen.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;23853&#8243; img_size=&#8220;full&#8220; css=&#8220;.vc_custom_1497295970111{padding-top: 50px !important;padding-right: 75px !important;padding-left: 75px !important;}&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1496749511062{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#f0f0f0&#8243; css=&#8220;.vc_custom_1497353375749{background-color: #ffffff !important;}&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #00b4ff\">\u00a0BITTE KONTAKTIEREN SIE UNS<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;22&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#f0f0f0&#8243; css=&#8220;.vc_custom_1497352648004{background-color: #ffffff !important;}&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8220;23700&#8243; img_size=&#8220;full&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/dr-julia-nitschke\/&#8220;][vc_empty_space height=&#8220;36&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>Dr. Julia Nitschke<\/h3>\n<h4>VP Insights &amp; Strategy<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/dr-julia-nitschke\/\">Julia Nitschke<\/a> ist promovierte Psychologin und leitet bei eye square den Bereich Insights &amp; Strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Nitschke\u00a0verf\u00fcgt \u00fcber langj\u00e4hrige Erfahrung in der Marktforschung und auf Kundenseite im Bereich Produktmanagement und Business Development.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #999999\">Telefon\u00a0+49 30 698144-56<\/span><br \/>\n<span style=\"color: #999999\">Fax +49 30 698144-10<\/span><br \/>\n<span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:nitschke@eye-square.com\">nitschke@eye-square.com<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1497352537256{background-color: #ffffff !important;}&#8220;][vc_column][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;23754&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column css=&#8220;.vc_custom_1497354020406{margin-top: -50px !important;background-color: #00b4ff !important;}&#8220; offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_column_text] UNIT DIGITAL, CONSULTING &amp; STRATEGY [\/vc_column_text][vc_column_text] DIGITALISIERUNG\u00a0NUTZERGERECHT GESTALTEN [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18176,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-23746","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital, Consulting &amp; Strategy | Digitalisierung | eye square<\/title>\n<meta name=\"description\" content=\"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/consulting-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONSULTING &amp; STRATEGY\" \/>\n<meta property=\"og:description\" content=\"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/consulting-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T10:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"8\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/\",\"name\":\"Digital, Consulting & Strategy | Digitalisierung | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"datePublished\":\"2017-05-29T13:27:13+00:00\",\"dateModified\":\"2026-02-06T10:51:04+00:00\",\"description\":\"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"width\":625,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/consulting-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CONSULTING &amp; STRATEGY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital, Consulting & Strategy | Digitalisierung | eye square","description":"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/","og_locale":"de_DE","og_type":"article","og_title":"CONSULTING &amp; STRATEGY","og_description":"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.","og_url":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/","og_site_name":"eye square","article_modified_time":"2026-02-06T10:51:04+00:00","og_image":[{"width":625,"height":625,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"8\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/","url":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/","name":"Digital, Consulting & Strategy | Digitalisierung | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","datePublished":"2017-05-29T13:27:13+00:00","dateModified":"2026-02-06T10:51:04+00:00","description":"Digitalisierung nutzergerecht gestalten. Wir beraten Ihr Unternehmen: Digitalstrategie, Transformation und entwicklungsbegleitende UX.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/consulting-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","width":625,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/consulting-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"CONSULTING &amp; STRATEGY"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/23746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=23746"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/23746\/revisions"}],"predecessor-version":[{"id":53116,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/pages\/23746\/revisions\/53116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/18176"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=23746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}