{"id":23528,"date":"2017-04-19T13:18:22","date_gmt":"2017-04-19T11:18:22","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=23528"},"modified":"2026-06-19T09:37:04","modified_gmt":"2026-06-19T07:37:04","slug":"carolin-graefe","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/carolin-graefe\/","title":{"rendered":"Carolin Gr\u00e4fe"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“140px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“80PX“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431886616056{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_single_image image=“53128″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“40″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Carolin Gr\u00e4fe<\/h2>\n

[\/vc_column_text][vc_empty_space height=“0px“][vc_column_text css=““]<\/p>\n

Principal Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text css=““]Carolin Gr\u00e4fe arbeitet als Principal Research Consultant in der Brand and Media Unit. Bereits vor ihrer T\u00e4tigkeit bei\u00a0eye\u00a0square\u00a0sammelte sie umfassende Expertise bei einem der gr\u00f6\u00dften deutschen Online-Panelanbieter sowie in einem weiteren renommierten Marktforschungsinstitut.<\/p>\n

 <\/p>\n

Sie interessiert sich besonders f\u00fcr die Frage, wie man mit Menschen in der digitalen Forschung in Kontakt kommen kann. Methodisch treibt sie die Herausforderung an, bestm\u00f6gliche Validit\u00e4t in der Onlineforschung durch innovative Tools und Transparenz sicherzustellen.<\/p>\n

 <\/p>\n

Seit mehreren Jahren besch\u00e4ftigt sich Carolin intensiv mit dem Konzept der Mentalen Verf\u00fcgbarkeit in der Werbeforschung. In zahlreichen Studien \u00fcber unterschiedliche Branchen hinweg untersucht sie, wie Werbung zur St\u00e4rkung mentaler Verf\u00fcgbarkeit beitr\u00e4gt und Marken in relevanten Kaufsituationen pr\u00e4sent bleiben.<\/p>\n

 <\/p>\n

Carolin motiviert\u00a0ihre Kolleg*innen regelm\u00e4\u00dfig zu sportlichen Bestleistungen etwa bei\u00a0Firmenl\u00e4ufen und\u00a0sucht auch pers\u00f6nlich die Herausforderung z.B. beim Halbmarathon am Polarkreis. Au\u00dferdem bereist sie leidenschaftlich die Welt mit dem Rucksack.
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Erfahrungen<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text css=““]<\/p>\n

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Techniker Krankenkasse<\/div>\n<\/div>\n
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SevenOne Media<\/div>\n<\/div>\n
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Verbraucherzentrale Bundesverband e.V.<\/div>\n<\/div>\n
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XXXLutz<\/div>\n<\/div>\n
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Westlotto<\/div>\n<\/div>\n
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P&G<\/div>\n<\/div>\n
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EDEKA<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]Carolin Gr\u00e4fe f\u00fchrt umfangreiche nationale und internationale Forschungsprojekte durch, verantwortet gro\u00dfangelegte Befragungen und unterst\u00fctzt Marken bei langfristigen Marketing- und Trackingstudien.<\/p>\n

 <\/p>\n

Dar\u00fcber hinaus verf\u00fcgt sie \u00fcber umfangreiche Erfahrung in der Durchf\u00fchrung qualitativer Forschungsprojekte, insbesondere User Experience Interviews und Gruppendiskussionen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934882792{background-color: #b424bb !important;}“][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Carolin Gr\u00e4fe<\/span><\/p>\n

Telefon +49 30 698144-35<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

graefe@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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