{"id":23264,"date":"2017-02-23T17:03:15","date_gmt":"2017-02-23T15:03:15","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=23264"},"modified":"2021-03-29T15:11:37","modified_gmt":"2021-03-29T13:11:37","slug":"philip-bresinsky","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/philip-bresinsky\/","title":{"rendered":"Philip Bresinsky"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“140px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“80PX“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431886616056{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_single_image image=“23361″ img_size=“large“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“40″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Philip Bresinsky<\/h2>\n

[\/vc_column_text][vc_empty_space height=“0px“][vc_column_text]<\/p>\n

Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text]Philip Bresinsky, Research Consultant, ist Mitarbeiter im User Experience Team<\/a> und der Unit Digital, Consulting & Strategy<\/a>. Er besitzt einen Master-Abschluss in Gesellschafts- und Wirtschaftskommunikation von der Universit\u00e4t der K\u00fcnste Berlin.[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text]Er verf\u00fcgt \u00fcber umfassende Erfahrung in der User Experience Forschung sowie in der Konsumenten-, Marken- und Werbewirkungsforschung. Gemeinsam mit Michael Schiessl<\/a> entwickelt er das Neurosemiotische Modell<\/a>, ein Tool zur strategischen F\u00fchrung und Steuerung von Marken, Kampagnen und Produkten auf Basis der menschlichen Experience.[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

Philip konzipiert und leitet UX Studien in Deutschland und international f\u00fcr unterschiedliche Branchen (z.B. Finanzen, Leisure&Travel, Personaldienstleistung, Home Appliances) und ber\u00e4t zum Thema Digitalisierung. Bevor er zur eye square kam, forschte er zu kommunikativen Verbraucherschutzma\u00dfnahmen
\n[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text]<\/p>\n

Erfahrungen<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text][\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_column_text][\/vc_column_text][vc_empty_space height=“40px“][vc_column_text]VER\u00d6FFENTLICHUNGEN<\/strong><\/p>\n

 <\/p>\n

SCHIESSL, M., BRESINSKY, P.<\/strong> (2018).
\nYou Will \u2013 \u00dcber Das Phantasma Der Totalen Digitalen Pr\u00e4senz.
\nIn: marktforschung.de, ver\u00f6ffentlicht am 29.06.2018.<\/p>\n

 <\/p>\n

BRESINSKY, P.<\/strong>, SCHIESSL, M., VON DEN BRINCKEN, C. (2017).
\nNerven \u2013 Zeichen \u2013 Wege: Erkenntnisse der Neurosemiotik f\u00fcr erfolgreiche Au\u00dfenwerbung.
\nIn: transfer Werbeforschung & Praxis, Vol. 63 (4), S. 39-44.<\/em><\/p>\n

 <\/p>\n

BRESINSKY, P.<\/strong>, DISSEN, G., M\u00dcLLER, R. C., & SCHULZ, J. (2014).
\nVon K\u00f6nigen und Konsum\u00e4ffchen: Verbraucherbilder in Wissenschaft, Wirtschaft und Politik.
\nIn: transfer Werbeforschung & Praxis, Vol. 60 (2), S. 43-48.<\/p>\n

 <\/p>\n

BRESINSKY, P.<\/strong>, DISSEN, G., M\u00dcLLER, R. C., & SCHULZ, J. (2014).
\nSchlauer als das Marketing erlaubt? Aktive Konsumenten und produktive Fiktionen.
\nIn: transfer Werbeforschung & Praxis, Vol. 60 (2), S. 49-53.<\/p>\n

 <\/p>\n

M\u00dcLLER, R. C., & BRESINSKY, P.<\/strong> (2014).
\nDer naive Souver\u00e4n \u2013 Konsumentenbilder als dienstbare Fiktionen.
\nIn: \u00c4sthetik & Kommunikation, Vol. 44, H.162\/163, Winter 2013\/2014: Als Ob. Produktive Fiktionen, S. 150-157.<\/p>\n

 <\/p>\n

M\u00dcLLER, R. C., BRESINSKY, P.<\/strong> & SCHULZ, J. (2014).
\nEine Geschichte voller Irrt\u00fcmer.
\nIn: markenartikel \u2013 Das Magazin f\u00fcr Markenf\u00fchrung, Vol. 76 (9), S. 26-28.<\/em><\/p>\n

 <\/p>\n

BRESINSKY, P.<\/strong>, MOELLERING, K., SUCKF\u00dcLL, M. (2014).
\nNicht-intendierte Effekte von Gesundheitskommunikation
\nVortrag auf der zweiten Tagung der Ad-hoc-Gruppe Gesundheitskommunikation in der DGPuK am 21. November 2014, Johannes Gutenberg-Universit\u00e4t Mainz.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1487858451342{background-color: #000000 !important;}“][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

Digital, Consulting & Strategy<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Philip Bresinsky<\/span><\/p>\n

Telefon\u00a0+49 30 698144-65<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

bresinsky@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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