{"id":23257,"date":"2017-02-23T16:02:55","date_gmt":"2017-02-23T14:02:55","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=23257"},"modified":"2026-04-30T14:12:18","modified_gmt":"2026-04-30T12:12:18","slug":"dr-julia-nitschke","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/dr-julia-nitschke\/","title":{"rendered":"Dr. Julia Nitschke"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;53551&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h2>Dr. Julia Nitschke<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;0px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>VP <span data-teams=\"true\">Insights &amp; Strategy<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]Julia Nitschke ist promovierte Psychologin und leitet bei eye square den Bereich <a href=\"https:\/\/eye-square.com\/de\/consulting-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digitalisierung und Consulting<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Sie verf\u00fcgt \u00fcber langj\u00e4hrige Erfahrung in der Marktforschung und auf Kundenseite im Bereich Produktmanagement und Business Development. Dr. Nitschke bietet Beratung zu den Themenfeldern Digitalisierung, Business Development, User Experience und agile Prozesse.[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text][\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]bis 2016 bei eBay Kleinanzeigen: in dieser Zeit unter anderem verantwortlich f\u00fcr das Produktmanagement und die Entwicklung des Immobilienbereichs.<\/p>\n<p>&nbsp;<\/p>\n<p>Von 2003 bis 2007 als Director Methods bei eye square: zahlreiche Projekte und Ver\u00f6ffentlichungen im Bereich User Experience und Digitalisierung.<\/p>\n<p>&nbsp;<\/p>\n<p>2003 Promotion an der HU Berlin[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<strong>VER\u00d6FFENTLICHUNGEN<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Duda, S., Schie\u00dfl, M., Nitschke, Dr. J. (2007).<br \/>\nGelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren.<br \/>\nIn: Research &amp; Results, 7\/2007, S. 38 \u2013 40.<\/p>\n<p>&nbsp;<\/p>\n<p>Nitschke, J., Duda, S., Schie\u00dfl, M., G\u00f6hre, T. (2007).<br \/>\nPerfektes Zusammenspiel: Usability Tests und Remote in Kombination.<br \/>\nIn: Research &amp; Results, 1\/2007, S. 34 \u2013 35.<\/p>\n<p>&nbsp;<\/p>\n<p>Nitschke, J. (2004).<br \/>\nAssistenz bei Auswahlprozessen. Untersuchungen zu adaptiver und adaptierbarer Assistenz bei der Auswahl von Filmen<br \/>\nLogos Verlag Berlin.<\/p>\n<p>&nbsp;<\/p>\n<p>Grotenhoff, M., Jordan, T., Kinting, M., Kr\u00fcger, S., Dr. Nitschke, J. (2018). Mobil mit Barrieren Apps auf dem Pr\u00fcfstand. Eigene Whitepaper-Publikation<\/p>\n<p>&nbsp;<\/p>\n<p>Grotenhoff, M., Jakobitz, D., Kinting, M., und Dr. Nitschke, J. (2019):\u00a0 Gute Apps, gute Besserung: Studie zur Akzeptanz und Optimierbarkeit therapiebegleitender Apps. eye square GmbH, adesso mobile solutions GmbH, Berlin<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Nitschke, J. (2021): Wie Amazon die Erwartungen an die User Experience bestimmt. In: planung &amp; analyse<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Nitschke, J., Marks, J., Goertz, J.-P., Unser-Nad, D., Rahn, A. (2022): What users expect from Online Shops, <a href=\"https:\/\/www.eye-square.com\/de\/insights\/\">mehr lesen!<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1487858451342{background-color: #000000 !important;}&#8220;][vc_column][vc_empty_space height=&#8220;10px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">Insights &amp; Strategy<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<\/p>\n<h3>KONTAKT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<span style=\"color: #000000\">Julia Nitschke<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon\u00a0+49 30 698144-56<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:nitschke@eye-square.com\">nitschke@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner 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