{"id":22628,"date":"2016-09-16T16:54:03","date_gmt":"2016-09-16T14:54:03","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=22628"},"modified":"2020-08-04T12:25:20","modified_gmt":"2020-08-04T10:25:20","slug":"memex2016","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/memex2016\/","title":{"rendered":"MEMEX 2016"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][rev_slider_vc alias=“memex-16″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ offset=“vc_col-lg-7 vc_col-md-7″][vc_column_text]<\/p>\n

MEMEX 2016<\/span><\/h1>\n

\u00dcber Freude<\/span><\/h2>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1474038621801{margin-top: 20px !important;}“]Wir befinden uns im \u00dcbergang von der Spa\u00dfgesellschaft zur Sinngesellschaft.
\nDie Sehnsucht nach tieferen, emotionalen Ber\u00fchrungen durchdringt die bewegten Zeiten, in denen wir leben. Die diesj\u00e4hrige memex 16 war der Frage gewidmet, wie man sich zu diesem Zeitgeist in Marketing und Produktentwicklung am besten positioniert, insbesondere im Digitalen.[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ offset=“vc_col-lg-5 vc_col-md-5″][vc_single_image image=“22166″ img_size=“medium“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ background_color=“#6b1e6d“ padding_top=“0″ padding_bottom=“0″ css=“.vc_custom_1433749101261{background-color: #6b1e6d !important;}“][vc_column offset=“vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6″][vc_empty_space height=“20px“][vc_column_text css=“.vc_custom_1444134559314{padding-top: 20px !important;padding-bottom: 20px !important;}“]<\/p>\n

Vielen Dank f\u00fcr Ihren Besuch<\/h4>\n

[\/vc_column_text][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ css=“.vc_custom_1596536549303{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_column_text]<\/p>\n

INTRO – CARINA LEHNE DE L\u00d2PEZ<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1474046229256{padding-top: 20px !important;}“]Spa\u00df und Joy of Use waren die bestimmenden Motive in der Markenkommunikation der vergangenen Jahre. In unseren Studien finden wir vermehrt, dass Marken und Produkte nicht nur Spa\u00df machen sollen, sondern dass Verbraucher auch Sinnangebote von ihnen erwarten. Diese Sehnsucht findet Ausdruck im positiven Gef\u00fchl der Freude.<\/p>\n

 <\/p>\n

Carina Lehne de L\u00f3pez<\/strong> – Unit Lead User Experience
\neye square GmbH[\/vc_column_text][vc_column_text]<\/p>\n

Video ansehen<\/span><\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ css=“.vc_custom_1596536588475{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“40px“][vc_column_text]<\/p>\n

MICHAEL SCHIESSL<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1491918366580{padding-top: 20px !important;}“]Keynote: \u201eFreude – \u00dcber Sinnhaftigkeit in der post-hedonischen Markenf\u00fchrung\u201f<\/p>\n

 <\/p>\n

Michael Schie\u00dfl<\/strong> – Managing Director & Partner
\neye square GmbH[\/vc_column_text][vc_column_text css=“.vc_custom_1596536578931{padding-top: 20px !important;}“]Video ansehen<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ background_color=“#f0f0f0″ padding_top=“0″ padding_bottom=“0″][vc_column][vc_empty_space height=“40px“][vc_column_text css=“.vc_custom_1444135377918{padding-bottom: 0px !important;}“]<\/p>\n

DIE VORTR\u00c4GE UNSERER KUNDEN
\n<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ css=“.vc_custom_1596536611747{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Sebastian Syperek<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1491918380191{padding-top: 20px !important;}“]\u201eJetzt ein Auto. Jetzt ein L\u00e4cheln. \u2013 Freude beim Carsharing\u201f<\/p>\n

 <\/p>\n

Sebastian Syperek<\/strong> – Global Head of Market Research
\ncar2go Group GmbH[\/vc_column_text][vc_column_text css=“.vc_custom_1596536627741{padding-top: 20px !important;}“]Video ansehen<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Sebastian Glenz<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1474045855448{padding-top: 20px !important;}“]\u201eWie viel Witz vertr\u00e4gt die Marke? \u2013 Der Einsatz von Humor in der Markenkommunikation der Aktion Mensch\u201f<\/p>\n

 <\/p>\n

Sebastian Glenz<\/strong> – Leiter Marktbeobachtung & Analyse
\nAktion Mensch[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“22634″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ css=“.vc_custom_1596536646834{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

Dennis Ortmann<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1491918395970{padding-top: 20px !important;}“]\u201eDein Kollege hatauch Unger!\u201f – User and Lunch Experience Case<\/p>\n

 <\/p>\n

Dennis Ortmann<\/strong> – Co-Founder, Head of Sales
\nLunchio GmbH<\/p>\n

Franz Kummer<\/strong> – Product Manager
\nLunchio GmbH<\/p>\n

Alisa Missling<\/strong> – Research Consultant User Experience
\neye square GmbH[\/vc_column_text][vc_column_text css=“.vc_custom_1596536658700{padding-top: 20px !important;}“]Video ansehen<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Ulrich Klenke<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1473949082797{padding-top: 20px !important;}“]\u201eDem Gl\u00fcck auf Spr\u00fcnge helfen\u201f<\/p>\n

 <\/p>\n

Ulrich Klenke<\/strong> – CEO
\nOgilvy & Mather Deutschland[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“22661″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“22642″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Prof. Yasue Mitsukura<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1491918407927{padding-top: 20px !important;}“]\u201eKANSEI Detection and it’s Application Using a Simple EEG Device\u201f<\/p>\n

 <\/p>\n

Prof. Yasue Mitsukura<\/strong> – Associate Professor
\nKeio University, Department of System Design Engineering[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Stefan Sch\u00f6nherr<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1491918417391{padding-top: 20px !important;}“]\u201eMobile Revolution – Was mobile Werbung heute schon leistet und wo Ihre Zukunft liegt\u201f<\/p>\n

 <\/p>\n

Stefan Sch\u00f6nherr<\/strong> – Unit Lead Brand & Media Experience
\neye square GmhH[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“22643″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“5\/6″ css=“.vc_custom_1596536675666{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“40px“][vc_column_text]<\/p>\n

Panel<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1473953451630{padding-top: 20px !important;}“]“Emotions \/ Neuro \/ Implicit: Perspectives and experiences within consumer insights“<\/p>\n

 <\/p>\n

Panel: Moderation Michael Schie\u00dfl<\/strong>, eye square GmbH<\/p>\n

 <\/p>\n

Jacques Blanchard<\/strong>, MetaVue<\/p>\n

Yasue Mitsukura<\/strong>,\u00a0 Keio University<\/p>\n

Dr. Matthias Rothensee<\/strong>, eye square GmbH[\/vc_column_text][vc_column_text css=“.vc_custom_1596536700778{padding-top: 20px !important;}“]Video ansehen<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

Katharina Weinstock<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1474049421129{padding-top: 20px !important;}“]\u201eVirtual Reality – Ein Rundgang durch die eye square Galerie\u201f<\/p>\n

 <\/p>\n

Katharina Weinstock <\/strong>– Kunsthistorikerin & Kuratorin[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_column][vc_column_text]
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