{"id":20721,"date":"2015-10-05T14:48:18","date_gmt":"2015-10-05T13:48:18","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=20721"},"modified":"2021-03-15T17:22:23","modified_gmt":"2021-03-15T15:22:23","slug":"memex-2015","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/memex-2015\/","title":{"rendered":"MEMEX-2015"},"content":{"rendered":"

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MEMEX 2015<\/span><\/h1>\n

\u00dcber die Souver\u00e4nit\u00e4t
\nin der digitalen Ber\u00fchrung<\/span><\/h2>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1444053043017{margin-top: 20px !important;}“]<\/p>\n

Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand f\u00fcr das Kommende, den Sound von Kraftwerk & Techno \u2013 Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die \u201eMaschine\u201c war die Zukunft.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“20724″ img_size=“medium“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ padding_top=“0″ padding_bottom=“0″ background_color=“#6b1e6d“ css=“.vc_custom_1433749101261{background-color: #6b1e6d !important;}“][vc_column offset=“vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6″][vc_empty_space height=“20px“][vc_column_text css=“.vc_custom_1444134559314{padding-top: 20px !important;padding-bottom: 20px !important;}“]<\/p>\n

Vielen Dank f\u00fcr Ihren Besuch<\/h4>\n

[\/vc_column_text][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20737″ img_size=“large“ alignment=“right“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_column_text]<\/p>\n

INTRO – CARINA LEHNE DE L\u00d2PEZ<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1582105132208{padding-top: 20px !important;}“]Marken werden daher immer st\u00e4rker zu Medienereignissen. Doch wie kann Ihr Marketing an der Vielzahl der Consumer Touchpoints sinnvolle Codes senden und f\u00fcr Konsumenten wirklich Bedeutung erlangen? Die L\u00f6sung liegt im psychologischen Knowhow: Nutzen Sie unser Wissen, wie Menschen wahrnehmen, was bei Ihnen Gef\u00fchle ausl\u00f6st und sie antreibt. Nur so wird aus Ihrer Kreation etwas Besonderes.<\/p>\n

 <\/p>\n

Carina Lehne de L\u00f3pez<\/strong> – Unit Lead User Experience
\neye square GmbH[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

MICHAEL SCHIESSL<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821739778{padding-top: 20px !important;}“]<\/p>\n

\nKeynote „\u00dcber die Souver\u00e4nit\u00e4t in der digitalen Ber\u00fchrung“<\/p>\n

 <\/p>\n

Michael Schie\u00dfl<\/strong> – Managing Director & Partner
eye square GmbH<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20736″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ padding_top=“0″ padding_bottom=“0″ background_color=“#f0f0f0″][vc_column][vc_empty_space height=“40px“][vc_column_text css=“.vc_custom_1444135377918{padding-bottom: 0px !important;}“]<\/p>\n

DIE VORTR\u00c4GE UNSERER KUNDEN
\n<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20743″ img_size=“large“ alignment=“right“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

HARTMUT SCHEFFLER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821732578{padding-top: 20px !important;}“]<\/p>\n

\n„Der Souver\u00e4n spricht: wie Marktforschung auf den digitalen Souver\u00e4n reagiert.“<\/p>\n

 <\/p>\n

Hartmut Scheffler<\/strong> – Managing Director
TNS Infratest Holding<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

GERALD NEUM\u00dcLLER <\/span>
\n<\/span><\/h3>\n

SevenOne Media GmbH <\/span><\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821635052{padding-top: 20px !important;}“]<\/p>\n

„Wer hat Angst vorm Second Screen?“<\/p>\n

Der Zusammenhang von Parallelnutzung, Medienrezeption und Werbewirkung<\/p>\n

 <\/p>\n

Gerald Neum\u00fcller<\/strong> – Director Research
SevenOne Media GmbH<\/p>\n

 <\/p>\n

<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20744″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20782″ img_size=“large“ alignment=“right“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

ELISABETH NIETZ<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821725899{padding-top: 20px !important;}“]<\/p>\n

„Website Relaunch immobilienscout24.de“<\/p>\n

 <\/p>\n

Elisabeth Nietz<\/strong> – Product Manager
Immobilien Scout GmbH<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

DR. WENZEL DRECHSLER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1447854852281{padding-top: 20px !important;}“]“Digital Advertising – Key Facts You Should Keep in Mind!“<\/p>\n

 <\/p>\n

Dr. Wenzel Drechsler<\/strong> – Head of Market Research
\nUnited Internet Media GmbH[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20784″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20785″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

OANA CHIRU & DR. J\u00dcRGEN KIEFER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821718060{padding-top: 20px !important;}“]<\/p>\n

„PayPal – The safer, faster way to pay. Digital payment and consumer research“<\/p>\n

 <\/p>\n

Oana Chiru<\/strong> – Strategic Projects PayPal Marketplaces
PayPal Deutschland GmbH<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

EVMORFIA KARAMPOURNIOTI<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821698816{padding-top: 20px !important;}“]<\/p>\n

„Der Einsatz von Vermenschlichung f\u00fcr eine bessere Welt“<\/p>\n

 <\/p>\n

Evmorfia Karampournioti<\/strong> – Leibniz Universit\u00e4t Hannover
Institut f\u00fcr Marketing & Management<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20786″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20787″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

OLIVER RIXNER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1447855061175{padding-top: 20px !important;}“]“Real-Time-Personalisation“<\/p>\n

 <\/p>\n

Oliver Rixner<\/strong> – Online Conversion Optimiser
\nVattenfall Europe Sales GmbH[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″ css=“.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_empty_space height=“60px“][vc_column_text]<\/p>\n

HELLA LILJENBRUNN<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1615821689279{padding-top: 20px !important;}“]<\/p>\n

„Hand in Hand ist HanseMerkur – Gemeinschaft im Mittelpunkt der neuen Imagekampagne“<\/p>\n

 <\/p>\n

Hella Liljenbrunn<\/strong> – Manager Market Research
HanseMerkur Krankenversicherung AG<\/p>\n

 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}“][vc_single_image image=“20788″ img_size=“large“ qode_css_animation=““][\/vc_column][vc_column][vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_column][vc_column_text]
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