{"id":18361,"date":"2015-06-08T15:46:50","date_gmt":"2015-06-08T14:46:50","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=18361"},"modified":"2024-01-25T15:40:53","modified_gmt":"2024-01-25T14:40:53","slug":"amanda-zwicker","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/amanda-zwicker\/","title":{"rendered":"Amanda Zwicker"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“140px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_row_inner row_type=“row“ type=“full_width“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“80PX“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431886616056{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_single_image image=“20025″ img_size=“large“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“40″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Amanda Zwicker<\/h2>\n

[\/vc_column_text][vc_empty_space height=“0px“][vc_column_text]<\/p>\n

Principal Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=“40px“][vc_column_text]Amanda Zwicker, Principal Research Consultant, ist Teil der Unit Brand and Media Experience bei eye square. Sie hat einen Abschluss in Business Administration (B.A.) mit den Schwerpunkten „Marketing-Management“ und „Personalmanagement & Organisationsgestaltung“.<\/p>\n

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Amanda Zwicker forscht im Bereich Consumer Touchpoints, \u00fcberall dort wo Kunde und Marke sich ber\u00fchren. Sie ist Expertin f\u00fcr qualitative Forschungsmethoden und f\u00fchrt neben User Experience Projekten regelm\u00e4\u00dfig Fokusgruppen mit Fokus auf Marketing-Optimierung durch.<\/p>\n

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Amanda Zwicker hat 2022 federf\u00fchrend die pr\u00e4mierte Studie \u201eVon Reichweite zu Erreichweite \u2013 Ein Attention Score f\u00fcr Bewegtbildformate\u201c f\u00fcr OMD Deutschland und Ad Alliance durchgef\u00fchrt, in der Aufmerksamkeitsdaten von \u00fcber 2000 KonsumentInnen analysiert wurden.<\/p>\n

 <\/p>\n

Amanda Zwicker ist ausgewiesene Expertin f\u00fcr den Energiesektor. Auf nationaler Ebene spricht sie mit Kunden und Mitarbeitern \u00fcber digitale Schnittstellen, Mobilit\u00e4t und den Energiemarkt der Zukunft. Dar\u00fcber hinaus betreut sie langj\u00e4hrig Kunden aus der Branche Banken und Versicherungen.[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text]<\/p>\n

Erfahrungen<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″ offset=“vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text]Allianz<\/p>\n

Deutsche Bank<\/p>\n

Hannoversche<\/p>\n

HUK-COBURG<\/p>\n

TARGOBANK<\/p>\n

Vattenfall<\/p>\n

SevenOne Media<\/p>\n

Union Investment<\/p>\n

StepStone[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]Amanda Zwicker untersucht die Visual Ad Performance von Online Ads internationaler Konzerne.<\/p>\n

 <\/p>\n

Ist auf User-Experience-Studien mit Eye Tracking im Bereich mobile und station\u00e4re Websites sowie Apps spezialisiert<\/p>\n

 <\/p>\n

Sie verf\u00fcgt \u00fcber umfangreiche Erfahrungen in der Durchf\u00fchrung von User-Experience-Interviews sowie in der Auswertung qualitativer und quantitativer Daten<\/p>\n

 <\/p>\n

Betreut seit mehreren Jahren zahlreiche nationale Kunden aus den Branchen Energie, Banken und Versicherungen[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934882792{background-color: #b424bb !important;}“][vc_column][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

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\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1431934814436{background-color: #f0f0f0 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“40px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“40px“][vc_column_text el_class=“textWeiss“]<\/p>\n

KONTAKT<\/h3>\n

[\/vc_column_text][vc_empty_space height=“10px“][vc_column_text el_class=“textWeiss“]Amanda Zwicker<\/span><\/p>\n

Telefon\u00a0+49 30 698144-14<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

zwicker@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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