{"id":18330,"date":"2015-06-08T11:36:33","date_gmt":"2015-06-08T10:36:33","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=18330"},"modified":"2022-05-12T10:44:19","modified_gmt":"2022-05-12T08:44:19","slug":"philipp-reiter","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/philipp-reiter\/","title":{"rendered":"Philipp Reiter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;21579&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h2>Philipp\u00a0Reiter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;0px&#8220;][vc_column_text]<\/p>\n<h3>Partner &amp; COO<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]Philipp Reiter ist COO und Partner am eye square. Insbesondere ist er ein qualifizierter Psychologe und spezialisiert auf kognitive Informationsverarbeitung und implizite Forschungsmethoden. Philipp befasst sich insbesondere mit der optimalen Umsetzung innovativer neurowissenschaftlicher Ma\u00dfnahmen von EEG bis EDA in der Nutzer-, Marken- und K\u00e4uferforschung. Auf Augenh\u00f6he k\u00fcmmert sich Philipp vor allem um unsere internationalen Kunden.<\/p>\n<p>Seine Beratungskompetenz findet h\u00e4ufig auf Konferenzen statt und wird regelm\u00e4\u00dfig in Magazinen ver\u00f6ffentlicht. Strukturelle Gleichungsmodellierung und maschinelles Lernen sind f\u00fcr Philipp von besonderem Interesse.<\/p>\n<p>Er ist verantwortlich f\u00fcr die wissenschaftliche Zusammenarbeit mit universit\u00e4ren Partnern wie der Humboldt-Universit\u00e4t oder der Leibniz Universit\u00e4t Hannover. Philipp lehrt am Campus BiTS in Berlin Wirtschaftspsychologie.[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Konferenzen<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text]TNS<\/p>\n<p>Kantar<\/p>\n<p>LG<\/p>\n<p>serviceplan<\/p>\n<p>Hyundai<\/p>\n<p>mediaplus<\/p>\n<p>Idealo<\/p>\n<p>HERE<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\u00a0Philipp Reiter\/Leppert: Implicit Ad Research &#8211; (2012) at the CCI Media Conference Tokio, Japan. 12thth of September<\/li>\n<li>\u00a0Philipp Reiter\/Leppert, Moritz Kassner (2014): Facilitating mobile research Market Research Mobile World MRMW, Europe, Berlin, 24th of September.<\/li>\n<li>\u00a0Jung-Mi Park, Philipp Reiter\/Leppert (2015): Using Implicit Research to Track the In-Vehicle User Experience. Presented at MRS \u2013 Automotive Research Conference London,UK, 25th of June.<\/li>\n<li>\u00a0Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L.; Limbach, M.; Reiter, P. (2015): Investigating Attitudinal and Motivational Associations Toward a Brand, Paper presented at the 2015 ANZMAC, Sydney, Australia, November 30th \u2013 December 2nd.<\/li>\n<li>\u00a0Wiedemann, Schmidt, Langner, Reiter (2016): Magical Repute &#8211; The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment at 2016 Academy of Marketing Science AMS Annual Conference Orlando, USA.<\/li>\n<li>\u00a0Schmidt, Reiter: <a href=\"http:\/\/www.shopperbrainconference.com\/chicago\/speakers\/philipp-reiter\">Shopper Brain Chicago 2016<\/a>. Implicit Impact of Consumer Touch Points, Philipp Reiter, Steffen Schmidt<\/li>\n<li>\u00a0Beyond Consumer Research 2016 in Hamburg. speaking about &#8222;Online Attention and Emotion Measurement in live media contexts&#8220;.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Publikationen<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text][\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\u00a0Schmidt, St.; Reiter, P. (2016): Mind Mining. Better Customer Understanding by Applying Big Data Analysis to Neuromarketing , in: Neuromarketing Theory &amp; Practice 15\/2016<\/li>\n<li>\u00a0Schmidt, St.; Wiedmann, K.-P.; Reiter, P.; Kurlbaum, Ch. (2016): Anticipating the Effects of Marketing Communication: A Neuroeconomic Framework for Marketing Purposes, in: Langner, T.; Bruhn, M.; Esch, F.-R. (Eds.): Handbuch Sozialtechniken der Kommunikation, Band 3, <a href=\"http:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-658-05262-1_5-1\">Springer<\/a> Gabler<\/li>\n<li>\u00a0Rothensee, Reiter (2017): Neuromarketing: Textbook Eye Movement Research: An Introduction to its Scientific Foundations and Applications Editors: Klein, Ettinger. Springer (forthcoming).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1492003293062{background-color: #131631 !important;}&#8220;][vc_column][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">COO &amp; PARTNER<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<\/p>\n<h3>KONTAKT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<span style=\"color: #000000\">Philipp\u00a0Reiter<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon\u00a0+49 30 698144-22<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:reiter@eye-square.com\">reiter@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; 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