{"id":18103,"date":"2015-06-03T10:47:33","date_gmt":"2015-06-03T09:47:33","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=18103"},"modified":"2026-06-09T16:01:24","modified_gmt":"2026-06-09T14:01:24","slug":"carina-de-lopez","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/carina-de-lopez\/","title":{"rendered":"Carina Lehne de L\u00f3pez"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;53669&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2>Carina Lehne de L\u00f3pez<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;0px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>Chief Experience Officer &amp; Partner<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text css=&#8220;&#8220;]Carina Lehne de L\u00f3pez ist\u00a0seit 2007 Teil des <a href=\"https:\/\/www.eye-square.com\/de\/user-experience-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience <\/a>Teams, seit 2010 Unit Lead und seit 2018 Partner.<\/p>\n<p>Sie ist <strong>Diplom-Soziologin<\/strong> mit den Schwerpunkten Methoden und Mediensoziologie.<\/p>\n<p>&nbsp;<\/p>\n<p>Ihre\u00a0Zust\u00e4ndigkeiten liegen im <strong>Key Accounting<\/strong>, <strong>Vertrieb<\/strong>, der <strong>UX-Methodenentwicklung<\/strong>, <strong>Kundenberatung<\/strong> sowie dem <strong>Controlling<\/strong> der User Experience Studien im Team.<\/p>\n<p>&nbsp;<\/p>\n<p>Sie ist spezialisiert auf <strong>qualitative Methoden<\/strong>, <strong>Emotionsmessung<\/strong>, Personas und entwicklungsbegleitende User Experience Beratung.<\/p>\n<p>&nbsp;<\/p>\n<p>Carina bereichert das Team durch <strong>interkulturelle Methodenkompetenz<\/strong> sowie <strong>langj\u00e4hrige Consultingerfahrung<\/strong> in der User Experience Forschung.[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]Daimler<\/p>\n<p>Deutsche Telekom<\/p>\n<p>easyJet<\/p>\n<p>eBay<\/p>\n<p>ifolor<\/p>\n<p>LG Electronics<\/p>\n<p>PayPal<\/p>\n<p>PORSCHE[\/vc_column_text][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>&nbsp;<\/p>\n<p>12 Jahre interkulturelle Forschung<\/p>\n<p>Regelm\u00e4\u00dfiger Speaker auf Konferenzen<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<h3><strong>Ver\u00f6ffentlichungen<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/im-moment-of-truth-entscheiden-wir-intuitiv-und-aus-dem-bauch-heraus\/\" target=\"_blank\" rel=\"noopener noreferrer\">De Lopez, C. (2020): &#8222;Der Moment of Truth&#8220; Interview 17.09.2020, marktforschung.de<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/je-intensiver-die-beziehung-desto-besser-das-geschaeft\/\">De Lopez, C., Metger, F. (2020): &#8222;Je intensiver die Beziehung, desto besser das Gesch\u00e4ft &#8211; Interview&#8220;, marktforschung.de<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>De L\u00f3pez, C. (2019): Wettbewerbsvorteile durch optimierte Kundenbereiche. In: Research &amp; Results 7\/2019<\/p>\n<p>&nbsp;<\/p>\n<p>De L\u00f3pez, C. (2019): Das Kundenportal optimal gestalten. Ergebnisse aus einer Metastudie zu Anspruch und Wirklichkeit eines digitalen Touchpoints, Planujng &amp; Analyse, Ausgabe 04\/2019<\/p>\n<p>&nbsp;<\/p>\n<p>De Lopez, C. (2016): &#8222;Patientenportale m\u00fcssen unterhalten&#8220;, Healthcare Marketing Nr. 9 \/ September 2016<\/p>\n<p>&nbsp;<\/p>\n<p>De Lopez, C. (2016): \u201eSchlechte Erreichbarkeit \u2013 Interview\u201c, Pharma Relations<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Rothensee, M. &amp; de Lopez, C. (2016): \u201eZweimal Gold f\u00fcr den Kunden: Wie Online Marketing und User Experience perfekt zusammenarbeiten\u201c, MARKENARTIKEL<\/p>\n<p>&nbsp;<\/p>\n<p>Lehne, C. &amp; Langenegger, S. (2015): Doktor Google, Research &amp; Results, Ausgabe 7\/2015 <a href=\"https:\/\/eye-square.com\/de\/doktor-google-carina-lehne\/\" target=\"_blank\" rel=\"noopener noreferrer\">(mehr)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Kiefer, J., Lehne, C. &amp; Schiessl, M. (2011): Neueste Trends bei apparativen Verfahren. Gast-Beitrag Media Spektrum, 2011.<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Kiefer, J., Lehne, C. (2011): \u201eImplicit &amp; Inevitable \u2013 Neuromethoden enth\u00fcllen die Customer Experience\u201c, Memex Berlin, 2011<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Kiefer, J., Lehne, C., &amp; Schiessl, M. (2011): \u201e360\u00b0 UX\u201c, Mensch &amp; Computer, Chemnitz 2011<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Vortr\u00e4ge &amp; Panel<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>&#8222;UX research for the ultimate digital device \u2013 automotive UX research is key!&#8220;, Intuitive Vehicles, Berlin 2019<\/p>\n<p>&nbsp;<\/p>\n<p>\u201eIt\u2019s all about culture\u201c, Neuromarketingconference, Antwerp 2016 (mehr)<\/p>\n<p>&nbsp;<\/p>\n<p>\u201eKulturspezifisches Nutzerverhalten in Asien und Europa\u201c, 50. Kongress der Deutschen Marktforschung (BVM), Berlin 2015 (mehr)<\/p>\n<p>&nbsp;<\/p>\n<p>Professional Forum\u00a0\u201eDesign integration: Integrated Design with Customer Experience Focus\u201c, UXPA China, User friendly, Shenzhen 2015<\/p>\n<p>&nbsp;<\/p>\n<p>Workshop\u00a0\u201cRevealing the implicit \u2013 How to create great UX by measuring your users emotions\u201d, UXPA China, User friendly, Shenzhen 2015<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cInterkulturelle User Experience\u201d, Research &amp; Results, M\u00fcnchen 2014<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cDesigning for Health &#8211; Neue Technologien im Bereich Rehabilitation\u201d, World Usability Day, Berlin 2013<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA product is always in our hearts and minds \u2013 A smart phone case study\u201d, eye track UX, Conference on eye tracking as a market research method, Barcelona, 2012<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cTouch the future \u2013 Implementing innovative UX methods at Ifolor.de\u201d, Memex Berlin, 2011<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cUser-centered research methods, user test &amp; personas\u201d, World Usability Day, Berlin 2010<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1434375546671{background-color: #00b3fe !important;}&#8220;][vc_column][vc_empty_space height=&#8220;10px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 style=\"text-align: left\"><span data-teams=\"true\">User Insights &amp; UX<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<\/p>\n<h3>KONTAKT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text css=&#8220;&#8220; el_class=&#8220;textWeiss&#8220;]Carina Lehne de L\u00f3pez<\/p>\n<p>Telefon\u00a0+49 30 698144-28<\/p>\n<p>Fax +49 30 698144-10<\/p>\n<p><a style=\"color: #000000\" href=\"mailto:delopez@eye-square.com\">delopez@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; 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css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;53669&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220;&#8230;<\/p>\n","protected":false},"author":16,"featured_media":53668,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18103","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Carina Lehne de L\u00f3pez | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/carina-de-lopez\/\" \/>\n<meta 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