{"id":18026,"date":"2015-06-02T08:51:51","date_gmt":"2015-06-02T07:51:51","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=18026"},"modified":"2022-12-14T11:00:09","modified_gmt":"2022-12-14T09:00:09","slug":"headmounted-eye-tracking","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/headmounted-eye-tracking\/","title":{"rendered":"HEADMOUNTED EYE-TRACKING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"headmounted-eye-tracking\" data-id=\"150\" id=\"SR7_150_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_150_1-184\" data-key=\"184\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_150_1-184-5\" class=\"sr7-layer\">Eye Tracking<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_150_1-184-6\" class=\"sr7-layer\">Headmounted<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_150_1-373\" data-key=\"373\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/04\/HEAdmounted-eye-tracking.jpg\" data-libid=\"32109\" title=\"HEAdmounted-eye-tracking\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAyMC8wNC9IRUFkbW91bnRlZC1leWUtdHJhY2tpbmcuanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/04\/WAVEYWAVE.png\" data-libid=\"32117\" title=\"WAVEYWAVE\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZGUvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzYvMjAyMC8wNC9XQVZFWVdBVkUucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_150_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_150_1\",el:[500,500,768,960,720],type:'hero',shdw:'0',gh:[500,500,,,],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_150_1\"].state=true;} else if(SR7.PMH[\"SR7_150_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_150_1\"].fn,19);}};SR7.PMH[\"SR7_150_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;25px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1437398774722{margin-top: 10px !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8220;35px&#8220;][vc_column_text]<\/p>\n<h1 style=\"text-align: left\"><span style=\"color: #6b1e6d\">HEADMOUNTED EYE-TRACKING<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][vc_column_text]Menschen in <strong>nat\u00fcrlicher Interaktion mit Produkten und Medien<\/strong> zu beobachten, ist f\u00fcr uns Ideal und Herausforderung zugleich. Die M\u00f6glichkeiten, die headmounted Eye-Tracking bietet, sind heutzutage \u00e4u\u00dferst <strong>vielf\u00e4ltig<\/strong> und gehen weit \u00fcber Untersuchungen im Labor hinaus.[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b>Eye Tracking Brillen in Kooperation mit Absolventen des MIT<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][vc_column_text]eye square forscht seit \u00fcber <strong>20 Jahren<\/strong> im Bereich der visuellen Aufmerksamkeit an verschiedenen Touchpoints. Zusammen mit Absolventen des <strong>MIT Massachusetts Institute of Technology<\/strong> entwickeln wir eine <strong>3D-gedruckte Brille mit hochaufl\u00f6senden Kameras<\/strong>. Das Prinzip ist seit Beginn das gleiche: eine Kamera ist auf die Umwelt gerichtet (World Cam), eine bzw. zwei auf die Pupille (Eye Cam). Ein Algorithmus projiziert das eine auf das andere.<\/p>\n<p>&nbsp;<\/p>\n<p>Einige\u00a0<strong>Einsatzgebiete<\/strong>:<\/p>\n<ul>\n<li>Lesen von echten Papierzeitschriften<\/li>\n<li>Navigationssysteme w\u00e4hrend der Fahrt im Auto bedienen<\/li>\n<li>Orientierung am echten Supermarkt-Regal<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;70px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#f0f0f0&#8243; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\">Messen Sie die Aufmerksamkeit Ihrer Kunden<span style=\"color: #6b1e6d\">\u00a0<\/span>in HD mit dem Pupil Eye-Tracker<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8220;70px&#8220;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b>Der Pupil Eye-Tracker &#8211; Ihre Optionen<\/b><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]Der Pupil Eye Tracker ist ganz auf unsere Bed\u00fcrfnisse zugeschnitten:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>HD-Aufl\u00f6sung<\/strong><\/li>\n<li>ein echtes <strong>Leichtgewicht<\/strong>, das man auch stundenlang tragen kann<\/li>\n<li><strong>Selbstkalibrierung<\/strong> f\u00fcr einen schnellen Start, auch unter ung\u00fcnstigen Bedingungen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>F\u00fcr uns ist das die Revolution in der mobilen Forschung. Und f\u00fcr unsere Kunden machen wir damit ganz neue Studientypen, Kosten und Timings m\u00f6glich. Je nach Ihrem Studiendesign bieten wir 2 verschiedene Optionen des Headmounted Eye-Tracker an:[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-lg-offset-2 vc_col-md-offset-2&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: right\"><span style=\"color: #6b1e6d\"><strong>Pupil Invisible<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<\/p>\n<p style=\"text-align: right\">Automatisch in jeder Hinsicht<\/p>\n<p style=\"text-align: right\">Kein Laptop bei der Aufnahme erforderlich<\/p>\n<p style=\"text-align: right\">Keine Kalibrierung erforderlich<\/p>\n<p style=\"text-align: right\">Einfache Einrichtung<\/p>\n<p style=\"text-align: right\">Nur Android<\/p>\n<p style=\"text-align: right\">Cloud Aufzeichnung<\/p>\n<p style=\"text-align: right\">Brillen mit Korrektur &amp; get\u00f6nten Gl\u00e4sern<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_single_image image=&#8220;32174&#8243; img_size=&#8220;320&#215;200&#8243; alignment=&#8220;right&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Pupil Core<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]Experten-Tool<\/p>\n<p>Laptop-basierte Aufzeichnung<\/p>\n<p>Manuelle Kalibrierung<\/p>\n<p>Einstellbare Kameras<\/p>\n<p>Desktop-Software (iOS, Linux, Win)<\/p>\n<p>Open Source<\/p>\n<p>Marker-Tracking[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_single_image image=&#8220;18031&#8243; img_size=&#8220;320&#215;200&#8243; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;70px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#f0f0f0&#8243; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243; css=&#8220;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8220;][vc_column offset=&#8220;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\">Mit 40 Gramm der leichteste Eye-Tracker der Welt<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8220;70&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Weitere Details<\/strong><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2&#8243;][vc_single_image image=&#8220;32175&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world&#8220;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<strong>Aufsetzten &#8211; Aufzeichnen &#8211; Analysieren:<\/strong><br \/>\nDie Eye-Tracking Brille wird aufgesetzt und die Aufzeichnung kann sofort beginnen. Die Aufnahme wird auf dem Smartphone gestartet. Die Brille zeichnet ein Video auf, das dann als Grundlage f\u00fcr die Auswertung dient.[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<strong>DSGVO und Datenschutz:<\/strong><\/p>\n<p>Audio wird nicht aufgezeichnet. Alle Gesichter, die im Video erscheinen, werden unkenntlich gemacht. Dadurch bleibt das Video anonym.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<strong>Mobile Endger\u00e4te:<\/strong> Diese lassen sich mit headmounted Eye-Trackern besonders gut tracken. F\u00fcr die einfache Auswertung bieten sich die automatisch detektierten Marker an. Jeweils 2-4 Marker definieren ein Ger\u00e4t (Telefon, Tablet, Fernseher) oder einen Bereich (Armaturenbrett, Zeitung).[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8220;80&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Wie sieht diese Methode in der Praxis aus?<\/strong><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; background_color=&#8220;#ffffff&#8220; padding_top=&#8220;0&#8243; padding_bottom=&#8220;0&#8243;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-5&#8243;][vc_column_text]F\u00fcr <strong>Facebook<\/strong> besuchten wir <strong>763 StudienteilnehmerInnen<\/strong> aus <strong>sechs L\u00e4ndern<\/strong> (Deutschland, Frankreich, England, USA, Brasilien, Indonesien) in ihren Haushalten und f\u00fchrten die <strong>bisher umfassendste, globale Multiscreen Eye-Tracking Ethnografie<\/strong> durch.<\/p>\n<p>F\u00fcr die Messung haben wir eine einzigartige, mobile Kombination aus HD-Eye Tracking, Content-Aufzeichnung und -codierung eingesetzt. 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