{"id":17895,"date":"2015-06-03T13:46:48","date_gmt":"2015-06-03T11:46:48","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=17895"},"modified":"2025-05-06T17:15:25","modified_gmt":"2025-05-06T15:15:25","slug":"stefan-schoenherr","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/stefan-schoenherr\/","title":{"rendered":"Stefan Sch\u00f6nherr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;48053&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h2>Stefan Sch\u00f6nherr<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;0px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>Executive Vice President Brand &amp; Media Experience und Partner<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text css=&#8220;&#8220;]Stefan Sch\u00f6nherr arbeitet seit 2007 als Marken- und Medienspezialist in der Unit Brand &amp; Media Experience bei eye square, leitet diese seit 2013 und ist seit 2018 Partner bei eye square. Er ist Diplom-Psychologe mit den Schwerpunkten Medienberatung, Werbewirkung und Medienrezeption.<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr betreut Werbetreibende und Vermarkter mit Studien zum Verst\u00e4ndnis von Mediengattungen, Werbeformaten und Kreationsleistungen. Neben der intensiven Auseinandersetzung mit Bewegtbildwerbung ist Stefan ist einer der f\u00fchrenden Experten im Bereich Verarbeitung und Wirkung von digitaler Kreation und Social Media Advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr hat 2023 die pr\u00e4mierte Medienethnografie-Studie Mapping the Impact f\u00fcr Screenforce durchgef\u00fchrt (Real Impact Award der Horizont, 2023). Er\u00a0leitet globale Studien zur Wirkung von Creator-Ads im Social-Marketing-Mix (Authenticity Sells, Snapchat, 2024) und verantwortet die international pr\u00e4mierte Studie \u201cPower of Creation\u201d (IAB Research Award, 2016).<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr moderiert Workshops zu digitaler Kreation und spricht regelm\u00e4\u00dfig auf Konferenzen.[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>Aktuelles Gespr\u00e4ch<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><a href=\"https:\/\/youtu.be\/4WkXCV0E31U\">Into the Wild \u2013 How do advertising contacts work in the real world?<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text][\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]Steffan Sch\u00f6nherr ist Experte f\u00fcr Werbewirkungsforschung, implizite Methoden und Media Experience<\/p>\n<p>&nbsp;<\/p>\n<p>Er hat die pr\u00e4mierten Studien \u201eDisplay wirkt implizit\u201c (2011) &amp; \u201ePower of Creation\u201c (2016) geleitet<\/p>\n<p>&nbsp;<\/p>\n<p>Und h\u00e4lt Vortr\u00e4ge und publiziert regelm\u00e4\u00dfig in Fachzeitschriften (z.B. Horizont)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<h3><\/h3>\n<h3>VER\u00d6FFENTLICHUNGEN:<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Sch\u00f6nherr, S., Moughrabi, C. (2018)<\/strong>. Von Emotionen geleitet \u2013 Studie zu Medienrezeption und Werbewirkung. In: Research &amp; Results 5\/2018.<\/li>\n<li><strong>Rothensee, M. Sch\u00f6nherr, S. (2017).<\/strong>\u00a0The Robot Uprising \u2013 Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4\/2017<\/li>\n<li><strong>Sch\u00f6nherr, S. Hildebrandt, M. (2022).<\/strong> Track The Success \u2013 Grundlagenstudie zu Wahrnehmung und Reaktion auf Bewegtbildplattformen, Screen Force<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;80px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934882792{background-color: #b424bb !important;}&#8220;][vc_column][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">BRAND &amp; MEDIA EXPERIENCE<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<\/p>\n<h3>KONTAKT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<span style=\"color: #000000\">Stefan Sch\u00f6nherr<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon\u00a0+49 30 698144-16<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schoenherr@eye-square.com\">s<\/a><\/span><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schoenherr@eye-square.com\">choenherr@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; 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